Market share links
Originally posted by MDA
As someone who has the job of supporting the 100 Mac's in the ad agency I work for this is one of the most depressing threads I've read in a long time.
MDA
Fear not.
The links provided reflect Apple's global market share compared to total worldwide PC sales. Two things are going on here of note. First, some of the figures are wildly inaccurate (no way is Apple's global market share at or under 2%) reflecting the reporter's lack of understanding or sloppy analysis by the reporting agency. Second, these figures mostly reflect the shift in consumer and education sales.
The former market has been badly hit by the recession. The latter has seen a concentrated effort by Dell to take market share away from Apple (which has been very successful, by the way).
But none of this affects the publishing market in which Apple continues to have the lion's share of the market. Even the first link posted notes that there has been little shift in the graphics market.
Yes, ad revenues are down and some publications have closed their doors. In a recession, this is not surprising. Publishers run on razor thin margins and increases in paper costs combined with drops in subscription rates due to the the recession has meant retrenchment from previous expansions in the print industry. By no means, however, is publishing "dead". It isn't in the pink, but it's a long way from moribund.
Another point worth noting is that the only reliable "market data" Quark could have would necesarily be based on sales of it's own products. And what is happening there is that fewer Mac based publishers are upgrading and many are switching to InDesign. This doesn't mean publishers are switching to PCs, it means Mac publishers finally have a competitive product and can afford to stop supporting a company whose idea of customer satisfaction is that they should be satisfied with whatever Quark foists on them.
Quark is desperate to find a way to reverse sales declines and, unfortunately, is looking to do so without addressing the fundamental problems responsible for its declines: which is that when you buy their software you are forced to buy a piece of Fred Ebrahimi's paranoid and self defeating business philosophy in which customers are not to be trusted and quality runs a distant second to profits.
This is not news to insiders at Quark. Attempts to divorce Fred from day to day operations there have been spectacular failures, resulting in broken promises to publishers and a public relations debacle for the company. His "out of context" rant is typical of his attitude toward his customer base which is (in my opinion) directly responsible for the company's tenous position today.
As long as viable competitive products to XPress and QPS are offered by a well run company that understands the concept behind real customer support, I predict that Quark's revenues will continue to decline.