Quick Takes: What Wasn't Announced at Apple Event, CarPlay Vehicles at New York Auto Show, and More

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In addition to our standalone articles covering the latest news and rumors at MacRumors, this Quick Takes column provides a bite-sized recap of other headlines about Apple and its competitors on weekdays.


Wednesday, March 28

What Wasn't Announced at Apple's Event

Yesterday, we shared a video recap of everything Apple announced at its education-themed event, including a new entry-level 9.7-inch iPad, a new Schoolwork app for classrooms, and other education-related software updates.


Apple's invite made it very clear that the event would be focused on education announcements, but there were still quite a few hardware and software possibilities that had a slim chance of being--but ultimately weren't--mentioned:
Lower-priced MacBook Air: KGI Securities analyst Ming-Chi Kuo said a more affordable MacBook Air will launch in the second quarter of 2018. Bloomberg's Mark Gurman said the notebook probably wouldn't be ready for Tuesday's event, which proved to be the case.

When to expect it: Apple has refreshed the MacBook, MacBook Air, and MacBook Pro in April or May before, and announced the updates via press releases, so that's one possibility. Otherwise, the new MacBook Air will likely debut at WWDC 2018 on June 4, near the end of the second quarter.

AirPower: A trio of reports claimed Apple's multi-device charging mat will be available to order by the end of March. However, despite Apple's online store going down ahead of Tuesday's event, the AirPower wasn't anywhere to be found when the site came back online.

When to expect it: There are still two weekdays remaining in March, so there's a possibility the AirPower could be added to Apple's online store within 48 hours. Otherwise, the reports may have been off the mark. Apple has only confirmed that the AirPower will be available at some point in 2018.
A second-generation iPhone SE: Apple unveiled the current iPhone SE in March 2016, and given multiple rumors about a so-called iPhone SE 2, the new version could have debuted at the Chicago event. However, KGI Securities analyst Ming-Chi Kuo had already cast doubt on the idea.

When to expect it: A sketchy Chinese report recently claimed that Apple will unveil a new iPhone SE at WWDC 2018 in June. While certainly a possibility, Apple hasn't introduced a smartphone at the event since the iPhone 4 in 2010. Beyond WWDC, a new iPhone SE could conceivably be announced in September alongside a new iPhone X and iPhone X Plus.
iPhone X in gold rendered by Michael Flux

Gold or (PRODUCT)RED edition iPhones: Rosenblatt Securities analyst Jun Zhang and Twitter account OnLeaks said Apple may release a (PRODUCT)RED edition of the iPhone 8, iPhone 8 Plus, and/or iPhone X. Ben Geskin and Japanese website Mac Otakara expect a gold iPhone X.

When to expect it: On March 21, 2017, Apple unveiled a special (PRODUCT)RED edition of the iPhone 7 and iPhone 7 Plus. If it plans on doing similar this year, then perhaps we'll see a wave of press releases highlighting availability of the new colors and the AirPower very soon.
iOS 11.3: Apple could have used its event to mention when the software update will be publicly released, but it elected not to do so.

When to expect it: Apple said iOS 11.3 will be available in the spring, which began last week. There has already been six beta versions, and iOS 11.3 was released for the new iPad just hours ago, so it's very likely the update will be available in a matter of days.
Teacher Reactions to Apple's Event

Apple's last education-focused event prior to Tuesday was in January 2012 in New York, where it announced iBooks 2 with interactive textbooks, iBooks Author, and a new version of iTunes U for iPad.


Just over six years later, many teachers and IT directors for school systems were eager to see what Apple had in store for them. And now that the event has concluded, many of those individuals have shared their initial thoughts, which aren't entirely positive. We've rounded up some articles below:What educators think about Apple's new iPad by Engadget's Edgar Alvarez
Making The Grade: Why Apple's education strategy is not based on reality by 9to5Mac's Bradley Chambers
Quick thoughts on Apple's education event, from a real teacher by BrianMadden's Jack Madden

CarPlay Vehicles at New York Auto Show

CarPlay in 2019 Lexus UX

Today is press day at the New York International Auto Show, which opens to the public on Friday. Many automakers have unveiled vehicles compatible with CarPlay, including the 2019 Toyota Corolla Hatchback and 2019 Lexus UX:
2019 Toyota Corolla Hatchback
2019 Toyota RAV4
2019 Lexus UX
2019 Audi A6
2019 Audi RS5 Sportback
2019 Acura RDX
2019 Acura MDX A-Spec
2019 Cadillac CT6
2019 Cadillac XT4
2019 Ford Fusion
2019 Subaru Forester
2019 Honda Insight
2019 Hyundai Santa Fe
2019 Hyundai Tucson
2019 Hyundai Kona Electric
2019 Kia K900
2019 Kia Optima
2019 Kia Sedona
2019 Nissan Altima
For more coverage of Apple's event, visit our Front Page, Mac Blog, and iOS Blog. Also visit our forums to join in the discussion.

Article Link: Quick Takes: What Wasn't Announced at Apple Event, CarPlay Vehicles at New York Auto Show, and More
 

Relentless Power

macrumors Nehalem
Jul 12, 2016
30,401
30,655
I know it was an event focused on the education sector, but I was really Apple would announce an iPhone SE2. :(
It doesn’t mean there isn’t hope for an SE 2 in the future, it just wasn’t intended for this specific event. That said, the current SE is still an excellent iPhone with iOS 11 and the A9 still performs nicely.
 

applefan69

macrumors 6502a
Oct 9, 2007
561
167
Alberta
Apple can't even release a Qi charger.
haha lets jump on the wagon. This is truly embarrassing of them, not that they did not release the product in this event, but the fact this product has them seemingly stumped is hilarious. My toothbrush has this technology licked ffs.

Apple makes great products & run a seemingly decent business considering. But they do not deserve half the credit they get, not anymore anyways. Considering their technical experience and financial strength their performance is extremely underwhelming lately, almost like the captain steering the ship does not know what he is doing.

Why does every single venture they tackle seem to be an uphill battle all the way to the top? Why is getting a refresh on an Mac mini so effin difficult, why does siri suck so damn much... what happened to the Apple that made it look easy?
 
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bradword25

macrumors newbie
Nov 16, 2016
5
7
haha lets jump on the wagon. This is truly embarrassing of them, not that they did not release the product in this event, but the fact this product has them seemingly stumped is hilarious. My toothbrush has this technology licked ffs.

Apple makes great products & run a seemingly decent business considering. But they do not deserve half the credit they get, not anymore anyways. Considering their technical experience and financial strength their performance is extremely underwhelming lately, almost like the captain steering the ship does not know what he is doing.

Why does every single venture they tackle seem to be an uphill battle all the way to the top? Why is getting a refresh on an Mac mini so effin difficult, why does siri suck so damn much... what happened to the Apple that made it look easy?
I agree with most everything you have to say here, but specifically with Siri, we have to have it one way or the other. Have huge privacy holes like amazon or Google, or lack some of the great functionality. With what we have seen with Facebook right now, there is a reason I don't use Google assistant yet. (and I wish there was a way to have both).
 

Cosmosent

macrumors 6502a
Apr 20, 2016
922
956
La Jolla, CA
RE: "What Wasn't Announced at Apple's Event"

1.) NO mention of anything DEEP color ... that's NO mention of 10-bit color "capture" OR "display" ... NO mention of BGR10A2Unorm, the obvious pixel format type that will lead the charge, NOR any mention of PQ or HLG ! ... PG and HLG, combined with ICtCp will lead the charge wrt Rec. 2100 compliant 1080p HD "HDR" videos ! ... and NOT just in mobile, but everywhere !!!

Kids these days are driven / excited by Photos & Videos ... Apple had a chance to generate some enthusiasm, but instead, offered-up a Lemon, from the camera's perspective !

If I was running Apple, I would have offered an OIS Telephoto Back Camera, @ 12 Mpx, AND with Display P3 capture, AND if possible, with BGR10A2Unorm capture support !

NO Wide Angle back camera, AND NO front camera ! ... to cut down on costs !

How can Apple promote an event as an Educational Event AND NOT even mention anything that is HOT in the industry ??? ... because Apple prefers a Dumb customer base, that's why !

2.) NO mention of the amount of DRAM in the new 9.7" iPad ... Tim Cook is presenting this at an Educational event, and telling the world that programming matters ALOT, but he doesn't mention that programs run in main memory (i.e., DRAM), and that since iOS keeps getting bloated, YOU NEED MORE THAN BEFORE ! ... 3 GB should be the absolute MIN Apple offers in any mobile product !

The quality & quantity of main memory is the second most-important product attribute of any computer, of which iPhones & iPads certainly are !

3.) The fact that Apple heard our complaints regarding their "What's a Computer ?" TV commercial, promoting their iPads PRIOR to this event ! ... anybody else notice the new tag line ??? ... that's due to push back !

The moral of the story here, the more Consumers push back when Apple screws-up, which happens ALOT now, the sooner they will get their Acts together !

4.) Any mention of improving the App Rankings within the iOS App Store ... a well-trained Monkey could design a better App Rankings algorithm !!!
 
Last edited by a moderator:

macduke

macrumors G4
Jun 27, 2007
10,568
14,058
Central U.S.
All the people disappointed that Apple didn’t announce real wireless AirPower back in September, and yet they can’t even get a basic version shipping out the door. Come on Apple…
 

jventura

macrumors newbie
Mar 28, 2018
1
0
Los Angeles, CA
Where is the new Qi AirPod case? That’s my question.

Where is the AirPower?

I am getting a little irritated of them announcing things a little too early. If you are not ready, then wait to announce. September 2017 was the day of Qi AirPod Case and AirPower? It’s about to be April. It’s been a couple of months, and nothing or even a update of some sort.

They did the same with the Airpods themselves, plus the Apple Watch when they first announced Series 0. It doesn’t generate hype at all anymore. At first yes, and now it’s just getting a little fed up on waiting way too long for these things.
 

JobsGoneTechGone

macrumors newbie
Mar 28, 2018
1
0
haha lets jump on the wagon. This is truly embarrassing of them, not that they did not release the product in this event, but the fact this product has them seemingly stumped is hilarious. My toothbrush has this technology licked ffs.

Apple makes great products & run a seemingly decent business considering. But they do not deserve half the credit they get, not anymore anyways. Considering their technical experience and financial strength their performance is extremely underwhelming lately, almost like the captain steering the ship does not know what he is doing.

Why does every single venture they tackle seem to be an uphill battle all the way to the top? Why is getting a refresh on an Mac mini so effin difficult, why does siri suck so damn much... what happened to the Apple that made it look easy?
This should really come as no surprise. Jobs is dead, the tech and drive for Apple are dead now too. Waz was the last to have a real drive for Apple and Jobs ran him off. Qi charging has been around for years and Apple now says there is a charger coming some time in the near future? Apple stock is no where near Google or others in the tech sector. Microsoft will save them again and own the company's 51% share. Wait and see. Apple better get some brains and advancement in the building or they are gonna tear down that shiny new campus in CA.
 

Soccertess

macrumors 65816
Oct 19, 2005
1,215
1,638
So glad to see car manufactures allowing for car play. I didn't like it in my Ford flex rental though, as I didn't like needing to pause music to change climate controls.

Hopefully they also included Android audio, because if Tim keeps his crappy products up, will be happy to get a pixel
 

Relentless Power

macrumors Nehalem
Jul 12, 2016
30,401
30,655
I think the real stinker was the lack of AirPower release. Something is up with that mess.
And there is no excuse why Apple shouldn’t at least provide an update about the Airpower or at minimum provide some more marketing geared towards it. If it doesn’t launch during WWDC, then that will put at a fall release, which would be one year from its announcement, which is unacceptable.
 
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Sevendaymelee

macrumors 6502
Mar 27, 2016
319
312
Watching all those smiling kids in a class room with digital screens jammed in their faces makes me cringe beyond belief. All data now shows how bad that is in the learning environment and how damaging it is to the brain/memory retention etc. It's all there... yet, we march on.
 

EdT

macrumors 68000
Mar 11, 2007
1,618
1,395
Omaha, NE
"What Wasn't Announced at Apple Event"

~ Donuts
~ A new type of metric thread for use in submarine applications
~ Waterproof dogs
~ Never ending balls of string
2 by 4 stretcher
10ft of fallopian tube
10 metres of <commercial air name> air-line
100m of flightline
A5 Continuation sheets (secretarial: if it's too big for A5, you use A4)
A bee-line
AC battery
Adjustable needle-nose pliers
Ants' milk
Articulated Gyrogorphotor (£10,000 value and lost/stolen!) (assumed to be a fools errand)
A runaround (sent all over the place; "runaround" is also slang for a beat-up but reliable car)
Bar stretchers
Basin Trials (get Junior sailor watching the basins in the bathrooms for any leaks prior to sailing)
Battery for the dynamo flashlight
Bearing grease for the Radio Compass/Tacan/VOR etc.
Big weight/wait (same effect as a long wait)
Binnacle Alignment Tool (naval)
Bird food for the cuckoo in the cuckoo clock
Bit bucket for the bits lost when the computer system crashes
Blinker fluid/indicator fluid (car mechanics)
Box of grid squares
Box of sparks for spark plugs
Box of tappet clearances
Box of topo (civil engineering, "Topo" is a Japanese snack-food)
BT Punch (naval - popular on ships with 1200 lb. plants, and huge knuckle-dragging BTs; don't specify whether to ask for the left or right punch; a smart HT will suggest taking both "just to be sure")
Bubbles for spirit levels
Bucket of steam
Bucket of compressed air
Can of blue steam
Can of squelch (when target returns empty-handed, "remember" it now comes in spray cans not tin cans)
Canopy lights (air force)
Cans of Water Slugs (naval)
Check/Czech paint
Chem-Light batteries (air force)
Compass Oil
Compass wrench
Copper magnet
Coriolus effect technician (IT) - to check direction the token on token ring network is travelling
Coriolus effect watch, in order to determine when you have crossed the equator. Coriolus effect is which way water circles the plughole! (naval)
Coupon rake (banking)
Cranking down the mast (naval)
Crocodile Milk
Curve stretcher (civil engineering)
Cyrillic Pencil
Data packets
Deicer for the level
DF Bearing Grease (naval)
Dry water
Elbow grease
e.m.h.o. log (naval: early morning hard on)
Find Charley Noble (galley smoke stack) (USN 1950s)
Find the Golden Rivet (naval - the golden rivet was supposedly the last rivet installed and located in the shaft alley)
Find the spilt token (computing - when a token ring network cable is unplugged, can end up with everyone on hands and knees searching!)
Fire warmer
Flux capacitor (only to be found in a sci-fi movie)
Frequency grease (if the radar sounds too squeaky), if the new guy brings anything back it's low frequency grease and you needed high frequency grease
Gig Line (naval)
Glass axe
Glass hammer
Glass magnet
Gnat's Milk
Gnat Tit Ointment
Grape grater
Green oil for the starboard lamp (naval)
Hard punch
Holes for hole punches
Horizontal tentpegs
Hose Stretchers
Howitzer report (ordnance)
ID-ten-T form (ID-10T - popular in armed forces)
Jet Blast Compound (aviation)
Key to the vapour lock
Keys to the drop zone (air force)
K9P Cutting Fluid
Learning curve (draughtsman)
Left-handed box-end wrench
Left-handed gavel (auctioneer's mallet)
Left-handed monkey wrench
Left-handed paint roller
Left-handed punch/right-handed punch (these errands are painful)
Left handed screwdriver
Left-handed smokeshifter
Left-handed tablespoon
Liquid magnet
Long drop
Long stand ("long stands" exist in the clothing industry)
Long weight (storesman goes away for a while to "look" on his return he says "was that long enough?")
Mercury rods/discs (mercury is liquid at room temperature)
Metric adjustable wrenches (in metric countries: Imperial adjustable wrenches)
MIL-TFD-1111 (mythical military/engineering standard: "Make It Like - The F**king Drawing" - For Once)
Money changing for Gibraltar - "If you're going ashore you better go and cash a cheque for your Giblets" (naval)
New cursor for the computer (IT)
New tokens for the Token Ring network (computing)
Non-conductive cardboard
Ooievaarskuitenvet (The Netherlands - storks' calves' fat)
Pachyderm trunking
Paper-stretcher
Peedo-file (on a written chit - pronounced "paedophile")
Pink paraffin for the night lights (red bulbs!, naval)
Podger, for aligning holes (in some circles, this exists)
Pot dividers (kitchen staff)
Polka-dot paint
Post-hole key (on a race track)
PRC-E7 ("prick E7") (PRC "prick" is military radio, but E7 is a grade of sergeant; PRC-E7 = "prick sergeant" not a type of radio)
Prop Wash (aviation)
Rearrange the 6-ply (6 colored sheets with 5 carbons to put in reverse order)
Recharge the escape arrows with a torch (naval)
Recharger for the sound-powered phone batteries
Relative Bearing Grease for the compass
Requisition the Supply Officer for 1000 Gas Tight Envelopes (armed forces)
Ring centres (essentially these are paper punchouts/chads)
Roll of film for the digital Camera
Rubber mallet (rubber-headed panel-beating mallets exist)
Sauerkraut seed
Sending a sailor to "pilot" the missile (naval)
Sending new techs at a CommSta hunting for a spool of Red Order Wire to do some repairs (naval)
Sending someone to Engineering Control to report, "Sir, High level alarm in the cooling system, request permission to blow the MPA" (naval)
Sending someone to the Chiefs' mess to turn off their lights when "darken ship" is piped (naval)
Sending someone to the galley to get some oil boiled when the Petty Officer requests boiled oil. Linseed oil is "double boiled" so it can be sent back with the fool saying "you've only boiled this once" (naval)
Shelf expander (expanding shelves really do exist)
Shore line stretcher
Siren Winders (fire/ambulance service)
Skyhooks (items by this name have since been invented for aviation use)
Snake oil
Snipe Hunt (scouts/military, a night-time communal fools' errand)
Socket for round nuts
Some electricity (usually the fool is sent away form stores with a battery)
Some snew (fool usually asks "What's snew?" [what's new?])
Sonar grease (for when it sounds a bit "squeaky")
Sound powered phone batteries (naval)
Spare smoke canister for when the smoke (that runs the computer/other electrical kit) escapes
Sparks for the fire
Sparks for the grinder
Spark samples from the angle grinder
Squilgee Sharpener (naval)
Stand mail buoy watch (naval)
Stand Monkey Watch while sailing past Gibraltar (included a broomstick and a hard hat)
Striped Paint
Tartan paint
Tartan yarn (wool)
Tuning pipe for a fog horn
The lost document file
Virtual ram for the computer network server
Water Hammer (this is the banging sound made in water pipes)
Waveguide stretcher (radar operators)
White ink for the inkjet printer
Winter grade air for winter tyres
Wiremesh watering can
Yard of chow line (military)
Yard of shoreline



Erm, EVERY SINGLE THING IN THE UNIVERSE APART FROM *WHAT WAS ANNOUNCED*?!!


like, duuuuuuh -_-
I was going to be pedantic and mention that the number of things NOT mentioned is an infinite list but yours was first and thorough enough to make that point.
 

PickUrPoison

macrumors 601
Sep 12, 2017
4,444
4,747
Sunnyvale, CA
And there is no excuse why Apple shouldn’t at least provide an update about the Airpower or at minimum provide some more marketing geared towards it. If it doesn’t launch during WWDC, then that will put at a fall release, which would be one year from its announcement, which is unacceptable.
What does WWDC have to do with AirPower? No excuse for lack of update, or marketing for an unavailable product? And what what would be unacceptable about September? None of your complaints really makes any sense.

I get it, Apple stuff is cool and waiting is tough. But Apple doesn’t owe you an update. If you thought the educational event was going to be the launch of AirPower, or you fell for rumors of a March release, that’s on you.

Schiller teased the AirPower for 2018, and the Apple website still says the same thing, both for AirPower and the AirPod charging case. There’s still over nine months to go before you can be disappoint.
 

Relentless Power

macrumors Nehalem
Jul 12, 2016
30,401
30,655
What does WWDC have to do with AirPower?
What did the iPad Pro’s have to do with WWDC 2017 ? What did the announcement of the HomePod have anything to do with WWDC 2017 last year? Answer: None of the above have anything to do with WWDC. My point is, is that the Airpower is now only expected to launch wo different times frames, either during WWDC 2018 or during the fall 2018.

No excuse for lack of update, or marketing for an unavailable product?.
Enticing consumers is marketing. Most consumers have no idea the AirPower was even announced last year during the fall keynote. Its not unreasonable to at least provide a teaser in a sense of its capabilities and when to possibly expect it in the future. For example: the Apple Watch was teased multiple times six months prior to its launch, the HomePod was marketed before it’s launch in February 2018, as well as the Airpods were prior to the initial delay, all reasons why the AirPower has not been marketed for some strange reason.

And what what would be unacceptable about September? None of that really makes sense..
You understood my point, if the Airpower releases in 2018 during the fall Keynote, that’s one year after the annoucment from the fall 2017 Keynote, there’s not much sense in announcing product that far in advance when it’s not even available. And it doesn’t mean anyone can’t speculate what’s possibly causing the delay for a product that Apple likely won’t disclose any information upon.

I get it, Apple stuff is cool and waiting is tough. But Apple doesn’t owe you an update. If you thought the educational event was going to be the launch of AirPower, or you fell for rumors of a March release, that’s on you.
Why are you interjecting the word “Owe” into your post? All I said was there is no excuse why Apple could not at least provide an update as to the AirPower delay. I never stated Apple “owes” anybody anything. For the record, I’m really not all that looking forward to the AirPower, but there are other frustrated consumers/forum members that are looking for the AirPower that are disappointed. And rightfully so, it goes back to my original post why announce a product that far in advance if It won’t launch until a year later. That’s not acceptable without at least providing some marketing towards the Airpower at minimum to keep consumers informed and enticed.

If you thought the educational event was going to be the launch of AirPower, or you fell for rumors of a March release, that’s on you.
You’re Insinuating here. I never actually believed an iPhone SE, AirPower or any other Apple product aside from a cheaper iPad and Apple Pencil were going to launch during the keynote. As matter fact, in multiple threads I stated no other products would launch besides an iPad/Apple Pencil.

Schiller teased the AirPower for 2018, and the Apple website still says the same thing, both for AirPower and the AirPod charging case. There’s still over nine months to go before you can be disappoint.
I watched the keynote and I remember the Airpower being marketed, but I also don’t believe there is not a reason they can’t market the Airpower to keep consumers informed as I already mentioned before. Apple has some of the best marketing in the world, let alone for a tech company, marketing is the only way to keep consumers informed and interested in a product that likely will carry a substantial price tag.
 

PickUrPoison

macrumors 601
Sep 12, 2017
4,444
4,747
Sunnyvale, CA
What did the iPad Pro’s have to do with WWDC 2017 ? What did the announcement of the HomePod have anything to do with WWDC 2017 last year? Answer: None of the above have anything to do with WWDC. My point is, is that the Airpower is now only expected to launch wo different times frames, either during WWDC 2018 or during the fall 2018.



Enticing consumers is marketing. Most consumers have no idea the AirPower was even announced last year during the fall keynote. Its not unreasonable to at least provide a teaser in a sense of its capabilities and when to possibly expect it in the future. For example: the Apple Watch was teased multiple times six months prior to its launch, the HomePod was marketed before it’s launch in February 2018, as well as the Airpods were prior to the initial delay, all reasons why the AirPower has not been marketed for some strange reason.



You understood my point, if the Airpower releases in 2018 during the fall Keynote, that’s one year after the annoucment from the fall 2017 Keynote, there’s not much sense in announcing product that far in advance when it’s not even available. And it doesn’t mean anyone can’t speculate what’s possibly causing the delay for a product that Apple likely won’t disclose any information upon.



Why are you interjecting the word “Owe” into your post? All I said was there is no excuse why Apple could not at least provide an update as to the AirPower delay. I never stated Apple “owes” anybody anything. For the record, I’m really not all that looking forward to the AirPower, but there are other frustrated consumers/forum members that are looking for the AirPower that are disappointed. And rightfully so, it goes back to my original post why announce a product that far in advance if It won’t launch until a year later. That’s not acceptable without at least providing some marketing towards the Airpower at minimum to keep consumers informed and enticed.



You’re Insinuating here. I never actually believed an iPhone SE, AirPower or any other Apple product aside from a cheaper iPad and Apple Pencil were going to launch during the keynote. As matter fact, in multiple threads I stated no other products would launch besides an iPad/Apple Pencil.



I watched the keynote and I remember the Airpower being marketed, but I also don’t believe there is not a reason they can’t market the Airpower to keep consumers informed as I already mentioned before. Apple has some of the best marketing in the world, let alone for a tech company, marketing is the only way to keep consumers informed and interested in a product that likely will carry a substantial price tag.
Last September Apple teased the AirPower and wireless AirPod charging case for delivery in 2018. A 15 month timeframe.

There was nothing wrong with that then—nor is it now “not acceptable without at least providing some marketing towards the Airpower at minimum to keep consumers informed and enticed.” You can be upset with that timeframe, and you can want an update, and wish for one, fine.

But not having an update 6 months into a 15 month timeframe isn’t “unacceptable”. You’re not entitled to an update now, even though you keep saying it’s unacceptable you haven’t been given one.
 

Relentless Power

macrumors Nehalem
Jul 12, 2016
30,401
30,655
Last September Apple teased the AirPower and wireless AirPod charging case for delivery in 2018. A 15 month timeframe..
We Know that. That’s already been established multiple times. For The record, you didn’t answer about 80% of questions I asked you in the previous post.

There was nothing wrong with that then—nor is it now “not acceptable without at least providing some marketing towards the Airpower at minimum to keep consumers informed and enticed.” You can be upset with that timeframe, and you can want an update, and wish for one, fine.
Did you read my previous post? Because if you had, then you would know that I clearly stated I’m not upset that the Airpower has not released, however others are for valid reasons. So you being dismissive stating otherwise doesn’t give Apple a pass that they could at least Market the Product in the least. Its called marketing. Nobody does it better than Apple as I previously mentioned, which is why gave example of how the Apple Watch was marketed six months before launch in April 2015, the AirPods were marketed prior to launch, the HomePod was marketed prior to launch, etc. Do you see the logic behind the examples I provided you two different times?

But not having an update 6 months into a 15 month timeframe isn’t “unacceptable”. You’re not entitled to an update now, even though you keep saying it’s unacceptable you haven’t been given one.
Again, another example you did not read my previous post. I clearly stated “That it’s not acceptable without providing some marketing towards the Airpower to keep consumers informed and enticed.” No one is demanding an update, but it’s not unreasonable to least have some inquiry regarding the product and/or marketing geared towards its potential. And if that’s your argument that no one is “entitled” to an update now, then I can make the same argument then why did Apple market the Apple Watch in advance, the AirPods in HomePod were marketed in advance, so why isn’t the AirPower market in advance? Also, no one believes that Apple owes anybody anything, but the consumer is the one supporting Apple in their business, and there’s nothing wrong with questioning otherwise.
 

PickUrPoison

macrumors 601
Sep 12, 2017
4,444
4,747
Sunnyvale, CA
We Know that. That’s already been established multiple times. For The record, you didn’t answer about 80% of questions I asked you in the previous post.



Did you read my previous post? Because if you had, then you would know that I clearly stated I’m not upset that the Airpower has not released, however others are for valid reasons. So you being dismissive stating otherwise doesn’t give Apple a pass that they could at least Market the Product in the least. Its called marketing. Nobody does it better than Apple as I previously mentioned, which is why gave example of how the Apple Watch was marketed six months before launch in April 2015, the AirPods were marketed prior to launch, the HomePod was marketed prior to launch, etc. Do you see the logic behind the examples I provided you two different times?



Again, another example you did not read my previous post. I clearly stated “That it’s not acceptable without providing some marketing towards the Airpower to keep consumers informed and enticed.” No one is demanding an update, but it’s not unreasonable to least have some inquiry regarding the product and/or marketing geared towards its potential. And if that’s your argument that no one is “entitled” to an update now, then I can make the same argument then why did Apple market the Apple Watch in advance, the AirPods in HomePod were marketed in advance, so why isn’t the AirPower market in advance?
I’m not going to be sucked into one of your long, drawn out, multi-page post battles, where you continually re-define the issue and demand answers to a neverending series of additional questions.

You said “there is no excuse why Apple shouldn’t at least provide an update about the Airpower or at minimum provide some more marketing geared towards it.” You’re wrong. We’re only six months into a fifteen month timeframe. There’s no reason for you to be demanding an update or more marketing. You want more info, I get it. But to claim there’s “no excuse” for not getting what you want is ridiculous.

You also said “If it doesn’t launch during WWDC, then that will put at a fall release, which would be one year from its announcement, which is unacceptable.” That is also wrong. That would only be twelve months into the original fifteen month timeframe. There’s certainly nothing unacceptable about delivering three months early.

Apple sometimes teases future products. Sometimes they tell you when they’ll arrive, sometimes they don’t. If they postpone a product release, like they did with HomePod, of course that’s disappointing. But Apple has done nothing disappointing regarding AirPower or the AirPod wireless charging case.