As I've said already here, I'm not talking about people with phones obviously damaged out of the box. I'm sure now given the average American's 10 second attention span that 20 more people will ignore that I just said that for a second time and come in here posting about how nobody should expect a damaged product out of the box, which has absolutely nothing to do with what I'm referring to in the OP. This is the second time I've covered that I'm in agreement with the idea that products should not arrive obviously damaged, so anyone that posts that below this is just incompetent and illiterate.
I'm talking about the people who need a microscope to see a tiny manufacturing blemish, or the people who abuse the phone and then complain that it scratches and scuffs; like the guy I read about earlier today who dropped his phone on a stone, damaged it, then went and brought it back to Apple demanding they replace it AND color swap it over his own stupidity and carelessness. I'm talking about the people who think that anything produced by Apple is made of gold and apparently should transcend physics and basic properties of materials and manufacturing.
Well according to the "Physics" commercial the iPhone 5 does transcend physics
In all seriousness, I'm not sure why that particularly story, or any story like that bothers you so much.