revenue increase from forcing people to buy RAM from them at the time of computer purchase
i doubt it. Ram for the new macbook pros isnt that expensive to upgrade. Im sure they love the idea of people being forced to buy ram from THEM but its not a conspiracy; its just a way to make the machine thinner. lots of windows machines have ram soldered into them as well. All machines will be sealed like this in a few years. The archaic days of buy n chop isnt really necessary anymore. People will buy machines with what they want built in and just use.