I gotta seriously disagree here, it was definitely a "need." We all keep going back to the same premise, at least for US users, that installing a 3rd party app is a viable solution, it is NOT. I have literally hundreds of contacts, business associates, family, friends, acquaintances, and yes I do have a higher need than SMS provides for most of those. Now you tell me how easy would it be to contact all of them, ask them to all download a specific messaging app, trust that app because a lot of people are turned off by Meta/Facebook, then ask them to monitor and use that app to communicate with me. Now compound that, as you said, with dozens of different messaging apps. That is EXACTLY why we need an out of the box solution which EVERY consumer gets, at least in the US, when they purchase their phone notwithstanding the MVNOs who haven't implemented RCS yet but eventually will.
I'm not sure what point you are making about an American company. Apple are using the GSMA spec of RCS. Is the issue that the interface with the carriers is the Google fork of RCS? Is there less trust for Google than let's say Verizon who has some major issues with selling consumer information? I don't see what the big deal is, if you are a super spy and have to covertly message then I don't think you are going to be using RCS, otherwise I'm ok with Google knowing my wife needs a gallon of milk and Haagen Dazs *IF* that's even what happens. If I need the security I will and do use Signal, but even they have their issues from what I understand (ie: look up some of the CVS vulnerabilities), minor at best but still not 100%.