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Reaction to Apple's Withdrawal from Macworld, Apple Expo Paris Cancelled

i tend to agree with the idea that now apple will have more control over when they want to come out with new products and not be tied to a specific date every year.

But, at the same time, I don't agree that this means apple will come out with products after they've been thoroughly tested...I mean look at the new macbooks and macbook pros for example. Many have argued that those weren't tested enough - plus the 17 incher wasn't even ready (and still isn't) - yet they decided to have a presentation anyway...

I love my new mbp but there definitely are some annoyances (the battery cover) though most of them are software related (trackpad, et al) - plus these are things that you thought would have been noticed before they decided to ship them, no?

But maybe they decided to have the presentation at that point because of the impending Macworld and didn't want to be releasing a whole slew of things then...but that's a whole other story...
 
errol said:
I just don't understand why Apple is doing this. I'm so angry I could scream. I don't care if Macworld ceases to exist. I don't care if Anderson Cooper gives the macworld keynote, all I care is that the stock is down nearly 7% today. That is a lot of market value for something so silly. Why do companies make such announcements, knowing that their value in stock will fall off a cliff? Make it less harsh. A giant WTF to apple.
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The stock will come back up again, worry not...as for announcing it, this is just an absolutely normal fiduciary duty of any publicly-listed company, also known as transparency.
 
does apple have to have a hit product every single year? i mean seriously..expectatins are always so high for this company.

cant the company just focus on research and development and come back in 2010.
 
From the standpoint of an overall Marketing budget, trade shows are ineffective, and I can understand where Apple is coming from. On the other hand, Apple was sustained for years by a core group of fan-evangelists, without which the company would have gone out of business, and the recent Mac mini-renaissance would have been impossible. Now, undoubtedly puffed by the iPod and iPhone, Apple seems to be ignoring the traditional fan-evangelists and going straight for the larger market. The end of MacWorld and the minimization of FireWire both reflect that; both moves are of little significance to the larger market, but are major losses, respectively, to obsessive users and creative types, two legs of the fan-evangelist base.
 
The thing I like about MWSF is the opportunity to do "the hands-on" thing with everything Mac and the other vendor's wares. I enjoy picking up new software, a new portable hard drive, a new laptrap or a new case for my iPhone. Oh well, I'll enjoy Apple's last MWSF '09...:(
 
Because it's not a very good ROI, it locks them into an 'artificial' development cycle centered around MWSF, and their stock price usually takes a hit because the of the impossible amount of hype generated by the Mac rumor community prior to the event.

I'll miss the annual hoopla too, but if it means Apple will adopt a more fluid update cycle, instead of having to hold off on products because they need something big to announce at Macworlds, I'll gladly take the trade-off. I prefer Apple's products to Apple's cult.


Lethal
 
I’ll really miss is the once-a-year chance to meet with people who I would otherwise never get to meet in the flesh.
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I think meeting people (especially forumers) in the flesh is highly overrated, and a bit of a letdown, actually.
 
i think steve is:

a) eating lunch laughing at the silly pundits on wall street and the blogs
b) on vacation playing around with apple's 2010/2011 new hit product
 
I can only imagine how unhappy are those who paid $1900 to sit at the feet of the Steve and must now sit at the feet of the Phil-in.
 
madrag said:
I agree...
It's odd, but they probably have something up their sleeve.

BTW: their timing to announce this "bombs" is well thought. Xmas and everybody is (should be) in a good mood, so the news won't come down so heavily.
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I can not imagine all that many people being in a good mood this holiday season - and this only adds to the dissappointment.
 
I think this is a good thing. Now Apple can release new products when they're ready rather than just at 2 or 3 major events that they don't have control of the date on. Apple can still have Jobs do product introduction events, but it will be when the product is ready, not when some random expo date is ready. And now trade events can be dedicated to people who are more in the trade. And all of this will be extensively covered in real time on the net. It's a new way for a new era. And that's a good thing.
 
motulist said:
I think this is a good thing. Now Apple can release new products when they're ready rather than just at 2 or 3 major events that they don't have control of the date on. Apple can still have Jobs do product introduction events, but it will be when the product is ready, not when some random expo date is ready. And now trade events can be dedicated to people who are more in the trade. It's a new way for a new era. And that's a good thing.
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Anyone who thinks MacWorld Expo will exist in any form beyond 2010 is delusional...
 
MWSF has become all about the keynote and all about Steve Jobs giving it. So yes, this may be about control and it may about changing the cult of personality at AAPL in the name of long term succession planning and brand strategy. But something still doesn't feel right about this. All indications were that Steve would deliver the keynote until a few days ago. Why the abrupt change? Why was there no mention of Steve's health even though AAPL knew darn well that it would be the first response and would hammer the stock price?

I pray he is healthy - for his sake, far more than ours.

Cheers
 
Unspeaked said:
Anyone who thinks MacWorld Expo will exist in any form beyond 2010 is delusional...
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I completely disagree. I think they'll still exist, but they'll be radically different. They'll be MUCH MUCH smaller, and much much less expensive, and much more focused, like WWDC, but even smaller.
 
Dejavu said:
I think meeting people (especially forumers) in the flesh is highly overrated, and a bit of a letdown, actually.
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Have you ever met any of the members here? I've not been let down once. I even dated one for two years. This site has some great people.

That said, I'm sad that Apple is walking away form Macworld.
 
PlaceofDis said:
expos are so costly to companies its almost holding onto tradition for tradition's sake. while they are nice place to announce products it also puts pressure on them to top last year and everyone else. i dont see how that is a good thing personally.

i see things like WWDC as a better sort of conference, with lessons and more workshops that are helpful to the community. but who knows what will happen with WWDC in the future as well.
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I agree with everything you said. I think Apple should just build a state-of-the-art theater at their headquarters and do a live broadcast of new product announcements. The audience could be a combination of employees and guests.
 
The Beatles Abby Road album and the constant rumours of Paul's death spring to mind now...

It could be the death knell for the conference/exposition industry as a whole.

They are expensive, costly in planning, draw a lot of attention and sometimes not where you want it. They are a security headache too. Logistics and the waste of the environment is incalculable for these things.

Memories of Comdex in Las Vegas. It was too damn big...
 
errol said:
I just don't understand why Apple is doing this. I'm so angry I could scream. I don't care if Macworld ceases to exist. I don't care if Anderson Cooper gives the macworld keynote, all I care is that the stock is down nearly 7% today. That is a lot of market value for something so silly. Why do companies make such announcements, knowing that their value in stock will fall off a cliff? Make it less harsh. A giant WTF to apple.
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As someone who just picked up some Apple stock, I feel I can forgive press announcements causing a temporary dip in price.
 
And perhaps this is Apple surrendering to the masses. Keeping things under wraps is proving to be way too difficult and the bad press when they do try to keep things quiet doesn't help them any.
 
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