This is the greatest publicity stunt in a long time.
Apple has always craved publicity. This looks like what could be their smartest move in a long time.
Okay. You've got a keynote coming up on monday, you want people to listen. What do you do ? Leak a very, very controversial story to the mainstream technological press. This story is sure to get every Mac fan riled up.
And they'll be thinking about it all weekend, and they'll be listening to the keynote. Apple has generated massive interest in their keynote speech.
So, what will they actually announce on Monday ? Well, there's another leaked story today, at
http://www.eweek.com/article2/0,1759,1823273,00.asp - it's about Dual-Core G5s.
So here's my prediction for Monday's announcement. Apple announces Dual G5s and confirms that the PPC architecture is moving forward - also mentionning the amazing new PPC chips made for the Xbox360 and the PS3.
Apple also announces a new chip supplier: Intel. Those chips will not be used in Macs; they will be used in a new, low-end computer line that Apple will sell. This new line, which won't be called Macs, will not compete directly with Macs. Here's my guess:
For the sake of argument, let's call the new Apple computer line the e-Ntels. Low end machines, powered by Intel chips. They're computer appliances. They come pre-loaded with OS X x86-64 and Apple apps.
You can't install conventional software on them - every piece of software comes pre-installed by Apple, and gets automatically updated. The only software that you can run on it is approved by Apple, and is automatically deployed on all the e-Ntels.
The form factor might be a tablet, or it may be an HTPC, or both ! It's not going to be a conventional computer form factor. It's not going to be a general purpose computer. It's going to be an extremely inexpensive computer appliance.
You can pick one up like you pick up an iPod or a console. Costs at most 300$. You don't need to know anything about computers to use one - they run the incredibly user friendly OS X, which has been stripped down to be even easier.
So, what about the Macs, then ? Well, if you ever overgrow your i-Ntel, if you ever become a power user.. If you ever need software past that which is preinstalled on the i-Ntel (and it'll include everything most home users need), you get a real Mac.
And those Macs will be powerful. They will have fast dual-core PPC chips, and everything you expect from a Mac. They'll be able to network with your i-Ntel appliance, without any configuration, thanks to Rendezvous.
You're a current Mac user ? You'll want an inexpensive i-Ntel tablet and HTPC. It runs OS X and communicates with your real Mac.
Not a Mac user right now ? Tired of your ****** old PC ? Apple has a very inexpensive solution to your problem. Pick up the tiny i-Ntel box availaible at all good computer stores, plug it in, and you're good to go.
I can't wait to know what they're going to announce on Monday. But trust me: they're not dropping PPC - and the use of Intel chips is going to enhance their offerings. Everybody is going to be pleased, including hardcore Mac fans.