Everyone please WAKE UP!
This is a competitiion between Apple and Microsoft. Not Apple against Real Networks.
This new service from Real is exactly the same as Press Play. There even the same price! Go to
Press Play's about service area . Look at at the Unlimited Plus offering. Its $17.95 a month. This includes unlimited streams and 10 burnable songs per month. That would be the same price as Real ($9.95 + 10 songs @ .79 = $17.85). A little different way of doing it but basically the same.
All of these services us Microsofts DRM technology. Microsoft is all for subscription and only subscription. Cnet article from the other day.
Cnet
Usher (Microsoft) said the company's DRM technology is flexible enough to be used in numerous music schemes, including $1 download stores like Apple's. He added that he's confident consumers eventually will warm up to subscription services once they support wider copying rights and their value is better understood.
Now one likes Press Play and they won't like Real. Subscriptions for music will not work.
Now for the people saying Apple is too late because itunes for windows isn't out. Apple doesn't have competition right now and won't for the forseeable future. Why?
1. Everyone else is working of Microsoft's technology. This is not warming up to consumers as Press Play's poor success has proven.
2. Why do you like itunes/apple music store? Because the interface is good, downloading and buying songs is easy, and you get to do what you want with that song (burn it, transfer to ipod, leave on computer, etc).
The only thing Apple doesn't have is mp3 players, other than the ipod, supporting AAC. Once this happens Apple wins! This is a huge gamble for Apple but it looks very promising.
So, in short, Apple is trying to get companies to go with AAC. If they don't and they stay with Microsoft's DRM technology, consumers won't buy from the Apple store because they can't play it on there Jukebox/Zen/Achros player.
Do you see it clearly now?