Maybe it's just me, but I really like the smell around the Abercrombie & Fitch stores. They spray their cologne "Fierce" through the ventilation system and it permeates outside the store.
Unfortunately, when you go in there, you're presented with a 1.7oz bottle for $50 and a 3.4oz for $72, which is much higher than your usual colognes in Macy's, Nordstrom, Lord & Taylor, etc.
Luckily, eBay became my source. Perhaps it was a ex-employee or someone on the inside, but there are a few sellers who sell the large 12oz (!) bottle of Fierce that's used for the ventilation system. Supposedly, they're more potent, but when I bought it for $80 shipped, it was identical in strength to the retail bottles and testers at the store. That 12oz bottle would easily be worth over $250!