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But we're talking about "Apple professionals"! ;)

Glad you saw that! It was left like that to help portray the "Apple Professional" marquee as such. I thought it would take the fun out of it to explain how 4K cat videos are flooding YouTube and that I placed the Pirates poster as the correct size. You know that picture is worth a thousand words thing! :cool:
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....except a professional would never squish a movie poster to fit the venue's frame size.... They'd make a custom poster that properly fits the frame, lol

You do get that this really has nothing to do with posters. It has to do with the premise of Cook saying the iPad Pro is the future. The "work" of filming cat videos (top marquee) is doable on the iPad Pro. Apple's idea of Pro. The bottom marquee, filming/editing ect. Pirates is "real" Pro work and requires more than Apple's idea of Pro.
 
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The RED camera looks like a well packaged modular system that can withstand professional use. No need to be a specialist to use a new module. A graphics card is an example of poor packaging of a module and needs knowledge to be installed. Configure from start, use and dispose is a quite popular approach to computers (and cars) which allows for using poorely packaged modules as skilled worker assembles the system. What speaks for Apple to use standard PCI slots are to keep cost down for they upgrading the system. Who knows? Apple may surprise us and make an MP that only skilled peolpe can upgrade, ie a tower.
 
It's positive that the leader of a company known for proprietary, non-standard modules is involved in the design of the modular Apple Pro?

I'd call it frightening, not positive.
As long as the proprietary modules with proprietary connectors on a proprietary bus contain standard interfaces for SSD/HDD, GPU, CPU, RAM etc. it'd only be the price tag that would be frightening (for Prosumers/enthusiasts).
 
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I'm not sure that is what he said.

" ... only because of their investment into their Mac pro hardware program..."


You are reading that as though it said " Mac Pro, hardware program". There is no cap 'P'. That could easily be read as " Mac , pro hardware program". As the iMac Pro is going to released long before any revision to the Mac Pro appears ( which is at least early 2018 if not substantively later into the year... which is more than likely ... Apple has no fast past track record of Mac hardware for the last several years. ).

The new Mac Pro is in the group of Mac , pro hardware program devices, but it isn't the only or primary target of the whole group.


Second this exclusive thing appears only for the Kit ( as bundling the FCPX software is being traded as a feature). The Raven was announced in 2015 and scheduled to ship in Feb 2016.

"... The camera will ship in February 2016. Ahead of that, customers can reserve RAVEN in one of three packages via a deposit. The RED RAVEN Brain costs $5,950 USD and requires a $500 deposit. Also available is the RED RAVEN Jetpack Package for drone and gimbal uses, and the Base I/O Package for “run-and-gun applications," both of which require a $1,000 deposit. ..."
https://www.dpreview.com/articles/0967978388/red-unveils-raven-a-lightweight-and-portable-4k-camera

rumblings about it finally shipping in March of 2016

"... So, it seems that the RED RAVEN is finally shipping— ..."
https://www.cinema5d.com/red-raven-shipping/


In the year the that the Raven modules were available who didn't buy one who needed one ? (e.g., dealer network , equipment leasing shops, etc. ) . This more so looks like both sides are doing each other a favor. The minimum buy-in to a Red Raven is now higher than it was. Apple may be putting a floor under the sales (perhaps temporarily) and Red helps Apple out with their "pro" market image issue with a segment of the user base.


On the other end of the price spectrum from this $15K kit is the Free version of Avid Media.

https://www.engadget.com/2017/08/01/Avid-Media-Composer-First-free-app-hands-on/


There is ton of relatively high market saturation going on here and a bit of rubic's cube maneuvering to try to adjust for that.




I don't think there is high overlap in a shared, very narrow use of the word "modular" here. I'm sure Red would like for there to be some option to stuff in a single card to bump their RAW processing up a notch. The iMac Pro will work for a decent number of folks but RED's market is more geared to the 1% .


I knew that that looked fishy; however, I then noticed that he didn't capitalize 'apple,' towards the end.
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As long as the proprietary modules with proprietary connectors on a proprietary bus contain standard interfaces for SSD/HDD, GPU, CPU, RAM etc. it'd only be the price tag that would be frightening (for Prosumers/enthusiasts).


Yeah, let's hope that the modules can be outfitted with basic parts.
[doublepost=1511084363][/doublepost]Modules could be proprietary, but I would wish for the inner components to still be typical components using a non-propritary bus; but, then, why not just put the components themselves in? I can imagine, 5 years from now, seeing these stupid little units on eBay, for tons of money. And what about updating them? I don't want to see Apple do something like this. They can make a modular system, but the users should be able to cheat and order their own parts (like what I do with RAM). I am sure that most would want to buy an empty module and put a GPU into it, if that's their only option. Of course, putting in a GPU by itself is better, as I mentioned.
[doublepost=1511085971][/doublepost]I feel as though Apple will try and fit as much as they can within a small case; however, it will actually be upgradeable. They're already sticking up to an 18-core Xeon within an iMac, so I think they might carry such ambitions over to the Mac Pro and give us something similar (albeit obviously not an all-in-one).
[doublepost=1511086499][/doublepost]Would be cool if the Mac had these 'modules' all facing out, on the front, and enclosed (instead of exposed, much like with the Razer modular computer). Imagine sliding in a GPU module which contains a desktop graphics card.

When you wish to work on-the-go, you slide it right out and bring it with you: it can then serve as an eGPU w/ enclosure, for your MacBook Pro!
 
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if apple goes for proprietary hardware modules with their new "modular" mac pro, then this new pro is a fail from the beginning. mac pro users are not ipad or imac users, they just want a simple tower with single and dual xeon configs where they can put in standard gpus, standard memory and standard drives. thats it. everything else will result in an overpriced system, which wont get updated regularly and so is doomed to fail. of course they will sell it as revolutionary and better than any computer ever, but the truth would be that their goal is to deny users to extend and upgrade their systems on their own with freely available standard parts. the day apple announces such a system, i will - after 20 yrs - finally switch to windows pcs.

for some business standard parts like gpus are cruical and if apple makes a closed system which doesnt allow to be part in whats going on in the industry, then they have a very odd view on what a computer manufacturer should be.

anyway, i think they will go some way in between. i expect single core and dual core main modules with attachable extra gpu modules. they could do it so, that you can use a standard gpu, but still make money on the proprietary module case with its proprietary connection to the main module. the same maybe for hd extensions. if they do it right you could build massive computers with loads of gpus for example. on the other hand they would charge you a lot of money for something not even needed when you just use a standard tower design with pcie slots inside.

but inventing things that nobody needs is kind of their philosophy in these years.
 
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