Originally posted by scat999999
Macs are more competetively priced than you think. I worked at Dell's call center earlier this year. I could probably count on one hand the number of systems I sold that went out the door for under $1000.
It's not about being competitively priced, it's about what the public perceives. Marketing 101. I know they end up going out the door at more than $1000 but I would venture to guess that when that guy called up the store, he thought he was going to pay $599. When he had the conversation with his buddies the day before, he told them he was going to get a $599 computer. When people think Mac however, they think $$$$.
That said, I realize that most PC's are over $1000 and that Macs are competitively priced but until they shake the perception of being expensive and incompatible, they will have a tough time gaining market share. I think an inexpensive headless system could accomplish this. Then they could say, starting at $$699 ro something like that.
I'll give it to Apple, they can market the hell out of their products to the trend setter, hipster, early adopter market but they have failed to grasp marketing for the mass market. Wtih these iPod ads however, things appear to be changing.