My fellow film buff and surfer, What would I do without you. I can't begin to tell you how much I Googled for this!!! My noggin' hurts now!
Thanks for finding this out.
Also, whilst Googling, I found out I can get 15% off iTunes films. Now that's a slight consolation for the head-ache of Googling!!!
Haha, thanks man! I kind of remembered that fact as I always like to look through iTunes store on my MacBook rather than Apple TV snd I always thought 'why the heck can't I rent on my MacBook and not watch it on my ATV' so of course the minute that changed, I was delighted.
Mind you, I seem to buy rather than rent more due to the huge price of an iTunes rental in the UK. £5.49 for 1 rental - that's the same as 1 month of Netflix (£5.99) or 1 month of MUBI for me.