So is the internet.
Yet somehow they manage to keep selling hardware when most of what people do now can be done in any web browser.
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Report: Apple Bleeding Talent to OpenAI
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Yet somehow they manage to keep selling hardware when most of what people do now can be done in any web browser.
Apple is in danger from nothing.
They don’t need to build chip fabs because they can hire TSMC (or whoever else is at the top). They don’t need to build display manufacturers because they can use Samsung, LG or others. They don’t need to develop their own search engine.
It’s the same with AI. If some company has a genuine breakthrough that beats all others in this space Apple can simply make a deal and license their technology.
It’s impossible for Apple to “lose” because they have options.
I would love it if Apple would go back to being different (with integrity) and turned its nose up to the insane and cartoonish craze over AI and calling out the tech behemoths and their megalomaniac, stand-for-nothing, tech-bro CEOs who are screwing memory and chip supply chains, and adding to our climate decline with massive data centers instead of appearing to go all in while pretending that they actually have any substantive AI products or functionality to release, which they clearly do not. But, they've already jumped in the water and started to splash around, so they have no choice but to deliver something that isn't as important to their consumer-base as quality hardware and software is, with the ladder lacking significantly in recent years.
Apple, under different leadership, should have followed their tried and true formula of seeing how their competitors screw up or excel in any given technology, in this case, AI, then pick the bits that work, hire or acquire experts and or companies who are getting it right, make it your own, add in that Apple magic, taunt how their version is less damaging to the climate, mind and soul with safeguards against the inevitable nefarious AI players, then integrate it all into their ecosystem and product portfolio. Instead, they named and promoted their AI book before writing it, and while Apple Intelligence was a clever branding idea, they failed to produce the actual thing behind it.
Apple, under different leadership, should have followed their tried and true formula of seeing how their competitors screw up or excel in any given technology, in this case, AI, then pick the bits that work, hire or acquire experts and or companies who are getting it right, make it your own, add in that Apple magic, taunt how their version is less damaging to the climate, mind and soul with safeguards against the inevitable nefarious AI players, then integrate it all into their ecosystem and product portfolio. Instead, they named and promoted their AI book before writing it, and while Apple Intelligence was a clever branding idea, they failed to produce the actual thing behind it.
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Maybe I’ll be wrong, but I don’t think Apple will ever be serious players in AI. They’ve always been primarily a design company.
I agree with you, but I still think Apple is scared, and there is no "long game" being played. It's all reactionary.
Edit: In the AI side of things.
That was probably the idea, but they aren’t immune to market pressures.
John Giannandrea at one point reportedly didn’t think the world needed another AI chatbot. Regardless of if he ends up being right or wrong, I respected the idea that Apple didn’t need to do something just because everyone else was.
They probably will when their insane debt catches up with them.
I don't think they will, if for no other reason that OpenAi are a party to too many copyright shenanigans, lawsuits and privacy issues. They don't want the baggage.
Don't be sad. It means you are younger than me and that can only be a good thing. 🤣
Steve Jobs hired John Sculley away from Pepsi Co by asking “Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world?”
Now that's how you get talent ('cept we are talkin about Sculley
)
This is nothing new. Apple has struggled to retain and hire talent for the last decade. Many of you who don’t work in tech (or the Bay Area) see what you see online, but it’s a very different story behind the scenes.
Their comp isn’t stellar, the stock is pretty slow growth, and the company is frankly boring and frustrating to work at if you’re skilled at your profession.
The only nice about working at Apple is their benefits are very good and it’s near impossible to be let go for anything. You also have to pay for food because “that’s the ethical thing to do” 🙄
Their comp isn’t stellar, the stock is pretty slow growth, and the company is frankly boring and frustrating to work at if you’re skilled at your profession.
The only nice about working at Apple is their benefits are very good and it’s near impossible to be let go for anything. You also have to pay for food because “that’s the ethical thing to do” 🙄
I’m in the uk so have no insight whstsover in what’s going on in the valley.
But if you’re relatively young without kids, would you want to live and work in the endless suburbia that is the valley (by all accounts) or live and work in / by SF?
And on something - and at a company that is as you rightly say, is at the epicentre of the most cutting edge thing going on the valley.
Interestingly enough, that logo was made with practical effects. I've notified that Apple as a company has been using practical effects in their advertising a lot, probably as a response to people upset at Coke and other companies for doing the exact opposite and the fact that their customer base are said creatives.
At this rate it’ll just be Tim and Craig presenting in the next WWDC keynotes with loads of ‘acting…’ job titles to their names.
Yes I can see a renewed partnership with Google too.
The danger though is that Google will ‘merge’ with ie buy Apple.
Google is developing AI - the next new big thing, whereas Apple have now’s big thing but previous evidence that they are going to come up with the next big thing.
There’s rumours that Apple is working on robotics and AVR glasses. Both of these require genai. And with robotics, genai that understands our spacial world.
There’s no rumours at all that suggests that Apple has anything like this.
However there’s rumours that Google is (and they already have Waymo. Ok alphabet does).
So:
Google = developing the brains of the future. Is ok to good with hardware.
Apple = deep expertise in best of breed hardware design and manufacturing outsourcing. Ai strategy and knowledge = MIA.
Investors will want to get those two inhabitants of the valley hitched in the not too distant future.
