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Craig also likes to live in reality. He also likes to stay real. I’m pretty sure Craig thinks the same as most people think about the AR/VR headset. I bet you... he wasn't probably impressed. He knows it’s a niche product.
Yeah, that's basically what I mean. Tim's original vision of light-weight AR glasses would be exciting if it was technologically feasible, because it would integrate with ("augment") reality in a similar way existing Apple devices do. But the upcoming VR/XR goggles are a very different, awkward thing.
 
It’s too expensive! I can’t fathom a use for this! I’m not interested in VR! No killer app! DOA! Just another Meta verse!

Pfew, now that we got that out of the way maybe we can have a real discussion about this…

You forgot "solution in search of a problem", "people running into things", "99% don't want", and all variations of nobody will be wanting to wear these 24/7/365 (as if anyone actually would).

Now did anyone notice the confirming line about using these as a Mac monitor which, even if it is "not as advanced as desired," implies that these can be the monitor of any-size discussed in prior threads. How much would we pay for an Apple 32" monitor that can easily move around with us and be used even in cramped quarters like on long airplane flights? How much would we pay for even a 17" MB? 18"? 20"? 24?" How much would we pay for iMac 27"? 30"? 32"? Ultra-wide? How much would we like a MB or iMac that is 40"? 50"? But also laptop bag light and mobile?

Thinking of that one simple application can make $3K seem only $1K more than the ASD (with stand option), which very likely sits in a fixed location for the life of the device... and substantially less expensive than Apple's other monitor... though this one may be able to be much larger/wider than that one... and go-anywhere-with-us mobile. Or have 2 of those visible in Goggles. Or 4 of them. Etc.

Look at that specific reference to iPhone allegedly from Apple. While many Apple competitors are trying to figure out an optimal folding screen technology to deliver much more screen RE in a still small, mobile device, what if Apple decided to take a crack at an any-size phone screen in a small, mobile device? Any size iPad screen? No crease or hinge necessary. Let's face it: we all must sometimes be doing something on our iDevices where we wish we could dynamically have a bigger screen. That very real want is what is driving attempts at folds/rolls. What if goggles can offer up a virtual iPhone or iPad with up to IMAX-sized screen if you wanted it? No crease. No hinge.

This article reinforced my own imagination of "killer app" being as simple as "any size screen in a small, light mobile package." It makes me still envision the new kind of laptop, which is basically bottom half of the MB now + Goggles in the laptop bag... used just like we use laptops now (which is when we need them) EXCEPT now we can have ANY size screen on which to do our work instead of only up to 16 inches. A variation of this concept already exists because people are taking MBs with broken screens, disconnecting the top half and using the bottom half with existing screens...

MBhalf.jpg

Goggles may very well be the much wanted revival of MB 17" and an 18" model, 20", 24", 30", ultra-wide, etc, MINUS all of the weight and size that actually making much larger MBs would require. The keyboard half doesn't have to be larger than the one in a 13"-15". Here, it would not have to be. For me anyway, that ONE thing done well would be enough at $3K. Even 16" feels extremely cramped when I'm accustomed to doing most of my Mac work on a 40" ultra-wide. I'd love to have a virtual version of that desktop monitor available to me everywhere I might use a laptop.

Update
"Impossible!" some say. "Maybe in 10 years?"

Here's a demo of a new product from a guy whose (earlier) company was purchased about 10 years ago by guess who...


Apple filed a patent for this kind of thing in 2018, granted in 2020. The patent includes an exhibit of a figure wearing what appears to be goggles using what appears to be the bottom half of a MB and virtual screens out in front of him/her. As good as it looks in that demo video, I can only imagine how much better the same might look in Apple's 5-6 year investment in Goggles with dual 4K lenses, etc.
 
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With Silicon Valley having already yeeted VR out the window in favor of AI, I'm not holding my breath on this going far.
 
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Craig likes to live in reality. He also likes to stay real. I’m pretty sure Craig thinks the same as most people think about the AR/VR headset. I bet you... he wasn't probably impressed. He knows it’s a niche product entering a niche market.
And if they come with a wraparound style like the renders, he can’t have that messing up his hair.
1684414299604.gif
 
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This seems like a catastrophic story. Why are the executives all trying to distance themselves from this thing before it’s even announced? With the watch I remember a similar story before the introduction flaunting how deeply involved Tim Cook was with its development.
I think take these stories with a pinch of salt. There ain't no way Tim Cook is going to stand up and introduce the headset at WWDC if he isn't 1000% behind it. Same with Craig and others.

What was it that Steve Jobs said about Apple? That he's actually as proud of the things they haven't done as the things they have done? There's no way senior Apple bods would let this project get to this stage if they weren't fully behind it. If they weren't happy, they'd have shelved it just like they did to AirPower.
 
Love how this says both that Tim Cook was “was reportedly not deeply engaged in” anything but demos but also that the project only stayed active to keep Tim happy. If he can’t be bothered to be involved, why would he be insisting on keeping it going? Overall a super bizarre set Of rumors, especially in contrast to the positive rumors lately.
AR is the future, but this device is almost certainly more MessagePad 100 than iPhone. Decent chance it’s a decade or more AR is ready for prime time, but I’m glad there are devices coming out now to keep moving in that direction.
 
Apple reportedly hopes that users will eventually wear a head-mounted AR device continuously all day, replacing tasks currently accomplished on other devices such as the iPhone and Mac, including web browsing, gaming, email, video calls and collaboration, working out, and meditation, but does not expect this to happen immediately.
I could see the potential for a HUD-like UI.

But with awkward battery packs and headgear I can't see people wearing this for extended periods of time, certainly not all day.
 
I think take these stories with a pinch of salt. There ain't no way Tim Cook is going to stand up and introduce the headset at WWDC if he isn't 1000% behind it. Same with Craig and others.

What was it that Steve Jobs said about Apple? That he's actually as proud of the things they haven't done as the things they have done? There's no way senior Apple bods would let this project get to this stage if they weren't fully behind it. If they weren't happy, they'd have shelved it just like they did to AirPower.
I agree with you.
But AirPower actually got presented during the event 😂
Let's hope they won't make a similar mistake again.
 
You forgot "solution in search of a problem", "people running into things", "99% don't want", and all variations of nobody will be wanting to wear these 24/7/365 (as if anyone actually would).

Now did anyone notice the confirming line about using these as a Mac monitor which, even if it is "not as advanced as desired," implies that these can be the monitor of any-size discussed in prior threads. How much would we pay for an Apple 32" monitor that can easily move around with us and be used even in cramped quarters like on long airplane flights? How much would we pay for even a 17" MB? 18"? 20"? 24?" How much would we pay for iMac 27"? 30"? 32"? Ultra-wide? How much would we like a MB or iMac that is 40"? 50"? But also laptop bag light and mobile?

Thinking of that one simple application can make $3K seem only $1K more than the ASD (with stand option), which very likely sits in a fixed location for the life of the device... and substantially less expensive than Apple's other monitor... though this one may be able to be much larger/wider than that one... and go-anywhere-with-us mobile. Or have 2 of those visible in Goggles. Or 4 of them. Etc.

Look at that specific reference to iPhone allegedly from Apple. While many Apple competitors are trying to figure out an optimal folding screen technology to deliver much more screen RE in a still small, mobile device, what if Apple decided to take a crack at an any-size phone screen in a small, mobile device? Any size iPad screen? No crease or hinge necessary. Let's face it: we all must sometimes be doing something on our iDevices where we wish we could dynamically have a bigger screen. That very real want is what is driving attempts at folds/rolls. What if goggles can offer up a virtual iPhone or iPad with up to IMAX-sized screen if you wanted it? No crease. No hinge.

This article reinforced my own imagination of "killer app" being as simple as "any size screen in a small, light mobile package." It makes me still envision the new kind of laptop, which is basically bottom half of the MB now + Goggles in the laptop bag... used just like we use laptops now (which is when we need them) EXCEPT now we can have ANY size screen on which to do our work instead of only up to 16 inches. A variation of this concept already exists because people are taking MBs with broken screens, disconnecting the top half and using the bottom half with existing screens...


Goggles may very well be the much wanted revival of MB 17" and an 18" model, 20", 24", 30", ultra-wide, etc, MINUS all of the weight and size that actually making much larger MBs would require. The keyboard half doesn't have to be larger than the one in a 13"-15". Here, it would not have to be. For me anyway, that ONE thing done well would be enough at $3K. Even 16" feels extremely cramped when I'm accustomed to doing most of my Mac work on a 40" ultra-wide. I'd love to have a virtual version of that desktop monitor available to me everywhere I might use a laptop.
Why is everyone so thrilled about this being a monitor? Does nobody show other people what they are working on? Who wants to wear a goofy device while they work? Just get a normal monitor and be better off.

This is such a strange thing to be excited about.
 
There was an article on here just two days ago that said Apple expects to sell 7-10 million units in the first year of availability…

It's called Rumors. We don't actually know anything.
  • Ask one contact at Apple how many of <product> will sell and they are the half full guy: "up to about 10 Million units."
  • Ask the half-empty contact: "lucky if we get 500K"
  • Ask the full glass guy: "bigger than iPhone"
  • Ask the empty glass guy: "Ringo isn't even the best drummer in the Beatles." ;)
All are Apple guys and all are offering guesses. All can be quoted in rumor stories. And all may prove to be right or wrong or something in between. That's rumors!

You also have article writers which sometimes have their own bent on some topic. If they are half full about something, they may be attracted to details that support their own view. If they are half empty, the same. For example, within any of these Goggle posts, we seem to have extremists and not much in the middle. Promote any poster to contributing author and you'll likely get a very positive or very negative Goggles article with carefully selected "facts" to support their own view.

I'm in the positive camp about this concept. But if I wished, I could write a blistering pile of doom about it too. Both extremes are easy to support with our own wild guesses because it's one big pile of imagination vapor right now. None of us know what it is, nor if it is really $3K, nor what it looks like, etc. So we are just imagining the best or worst without many seeming to have any room in between the extremes.

Soon Apple will take the stage and reveal whatever it actually is, whatever it actually costs, etc. Vapor will become much more tangible. Opinions will then evolve with 'reality' being revealed. Some may do as has been done in many pre-release product threads before: enormous flip flops of opinion. Others may amp up their existing opinions even harder. Until we know what it actually is, we're all imagining different vapor and then faulting each other for not having the exact same imagination as our own.
 
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From Apple's "Marketing as Management" standard operating procedures:

Apple apparently began developing the _______ in ____, using ____________________ in early experiments. The ________ has reportedly deviated significantly from Tim Cook's original vision. The product was initially imagined as "_________________________," but it has now become a full-blown _________________________ due to technological limitations, internal disagreements, and a rush to bring an ____________ product to market.
 
“Apple reportedly hopes that users will eventually wear the device continuously all day…”

Who the hell watches pr0n continuously all day? I see no other reason why anyone would wear an Apple glasses.
Porn is the last thing AR would be good for. It’s not some neural implant that makes you feel things. seriously, what about AR do people think will make porn better? I’m genuinely asking, because I can’t imagine anything. it can’t replicate the feelings of sex or the presence of partners, just display porn for you, which existing display technology does perfectly well.
 
2027 seems about right for where battery, lenses and semis are today. So why rush this product to market? It seems half-baked, like it could be years before the tech is there to really have this catch-on at an affordable price.

I understand v1 is a pro device, so why not at least wait until 2025?
 
Why is everyone so thrilled about this being a monitor? Does nobody show other people what they are working on? Who wants to wear a goofy device while they work? Just get a normal monitor and be better off.

This is such a strange thing to be excited about.

I'm excited about it being a MOBILE monitor because the vast majority of time I'm working on a MOBILE monitor (aka laptop) I'm NOT showing anyone else my work. In fact, in applications like airplane rides, etc, I'd rather the people sitting around me NOT see the monitor at all.

When I need to show others what is on the screen, there are regular monitors or projectors for that. But the vast amount of time I'm doing work on a laptop, I'd prefer my eyes are the only eyes that see that screen. This alt kind of laptop would actually insure that... a very tangible benefit.
 
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I don't understand why they felt so compelled to release what is seemingly to be a beta product with the success of the company so far. I would've continued testing and development and removed the compromises, release when its a pair of glasses instead.
 
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