Report: Apple May Stop Producing Vision Pro by the End of 2024

[MacRumors]

Apple has abruptly reduced production of the Vision Pro headset and could stop making the current version of the device completely by the end of 2024, The Information reports.

Citing multiple people "directly involved" in making components for the headset, the report says that the scaling back of production began in the early summer. This indicates that Apple now has a sufficient number of Vision Pro units in its inventory to meet demand for the device's remaining lifespan through to next year.

The Vision Pro is widely reported to have seen weak demand due to insufficient content and its high price point. The Information says that Vision Pro suppliers have now produced enough components for between 500,000 to 600,000 headsets. Some factories suspended production of Vision Pro components as early as May based on Apple's weak sales forecasts, and warehouses remain filled with tens of thousands of undelivered parts.

Apple is said to have recently told Luxshare, a Chinese company that serves as the Vision Pro's assembler, that it may need to wind down production in November. Luxshare is currently making around 1,000 Vision Pro headsets per day, which is half that being produced at its peak. Apple will still be able to resume Vision Pro production if sales pick up since the production lines are not yet due to be dismantled.

Moreover, Apple has apparently suspended work on the second-generation Vision Pro for at least a year to focus on developing a lower-cost headset. Interestingly, Apple has told suppliers to prepare to build four million low-cost headsets over the entire lifespan of the future product. This is half the total number of Vision Pros that Apple told suppliers to produce, suggesting that sales expectations are even lower for the cheaper headset.

Although Apple's work on the second-generation Vision Pro has apparently stalled, there are some indications that the company could release "an incremental update to the product with limited changes to its physical design," such as a chip upgrade. This would allow Apple to use up the considerable number of excess components in its supply chain.

Article Link: Report: Apple May Stop Producing Vision Pro by the End of 2024

 

[AlexStudios]

We all saw this was coming… and I’m sad because of it.

 

[lenningj]

short lived ;/ how long before they disappear from the retail store display

 

[Heat_Fan89]

Apple's PSVR2, I told you so 🥳

Report: Sony stops producing PSVR2 amid “surplus” of unsold units

Pricy tethered headset falters after the modest success of original PSVR.

arstechnica.com

 

[vertsix]

Wow this is massive news.

Eh not so much. It just seems they have sufficient inventory since its selling like ****.

 

[IsaacM]

Apple trying to get us to spend €4K on a clunky demo device backfired spectacularly. 🤡

 

[Apple_Robert]

Not shocked at all. It needs to get to $1k for the masses to readily engage, in my opinion.

 

[Adelphos33]

First Apple product in years that I simply had zero interest in even demo-ing

 

[iMac The Knife]

But, but, but, this is the next big thing. Nope, no it's not. Not in this form factor.

 

[syklee26]

This might bring the end of Tim Cook. What a disaster.

 

[MayaUser]

miss-leading information, in so many countries are not even available
Apple may build an super car
Apple may never build an rocket ship
so on and so on
Maybe only when the next gen will be announced

 

[iMac The Knife]

First Apple product in years that I simply had zero interest in even demo-ing

Agreed. I buy more tech gadgets to try out each year than anyone I know, and most of my friends are tech folks. I had absolutely no interest in even putting this thing on my face for ten seconds.

 

[Mr_Ed]

😐
This is my “shocked” face.
Gotta be able to do more than consume media, and whatever you do with it,must be so much better that you are motivated to buy it and use it regularly.

 

[doelcm82]

It's the HomePod all over again. They made it. They discontinued it. Now they don't sell the HomePod any more.

I mean they don't sell the original HomePod any more.

 

[DailySlow]

Boom. Nice try.

 

[carniesandrubes]

Allowing people to order and use it for a week or two before returning it at no cost had to hurt sales. Lot of "cool but nowhere near $3500 cool" experiences.

 

[nuff_said]

We all saw this was coming… and I’m sad because of it.

We all saw this coming; Like a vision? 😎

 

[Mr_Ed]

short lived ;/ how long before they disappear from the retail store display

As soon as the math shows they can make more money by devoting that space in the stores to other items.
In other words, any day now 😆

 

[CarAnalogy]

First Apple product in years that I simply had zero interest in even demo-ing

It’s funny, I had the same reaction. Yet my die hard Android using friend did get a demo and said it was amazing. Didn’t buy one though even though he could afford it.

They had to know it was not going to be the next iPhone at this price and with no truly compelling reason to spend the money. It’s surprising to me they didn’t admit right away that it was not for everyone.

And they still haven’t changed a thing about their approach to the App Store, and that is a huge limiting factor. People will spend $1000 on a limited iPad, but more than three times that is just too hard a sell.

 

[lenningj]

Should Apple have went with taking a larger hit and selling it at a far lower starting price to get it into peoples hands rather than at the $3500 and try to recoupe somewhat of the production cost/R+D etc.

 

[Foxdog175]

I don't know why this should come to a surprise to anyone. VR doesn't have a place in daily life for the masses. I fell into that trap with PSVR when it first came out. It's mind blowing for a day, fun for a week, and then you never touch it again. It has too many inconveniences to be useful.

 

[outlawarth]

It's ironic how misguided some of the iFaithful were trying to equate this disaster to the launch of the original iPhone. Saying illogical things such as: "nobody liked the iPhone... it was missing features, etc."

In fact, the Vision Pro's development, launch and subsequent attempt at sales were nothing like the original iPhone. Stop the nonsense.

 

[Mr_Ed]

Allowing people to order and use it for a week or two before returning it at no cost had to hurt sales. Lot of "cool but nowhere near $3500 cool" experiences.

The return policy has nothing to do with it. Without it, fewer would have been willing to take the risk. If many returned AVP, that says more about the product itself than anything else.

 

[everlast3434]

Mine collects dust on my desk.

 

[vertsix]

First Apple product in years that I simply had zero interest in even demo-ing

You're missing out.

I was a non-believer and thought it was a total meme until I tried it. Now I own one.

(Check my post history and you'll see).