I don’t understand why so many people see the Vision Pro as a disaster. I am sure that Apple always hoped that they might have great sales, but they surely weren’t that stupid to expect tens of millions of sold devices at that price tag.
Do you now how much money they spent on market research and management consulting? Me neither, but being a consultant and knowing what other companies so much smaller than Apple spend, it must be in the hundreds of millions if not billions. They know EXACTLY who they intended to sell this device to, and they knew exactly how much they can sell it for.
This headset has always been intended as a tech demo for enthusiasts with too much money, and maybe for some tech companies who could really see some value in using the device for design and engineering. But of course it was too heavy, of course the battery can’t hold a charge, of course there was literally no other large-market use case than watching movies alone. But that was never the point of this gen 1 device.
The point was to test and preview technology that is still a quite a few years away before seeing a valid use case. The cost-benefit of the whole exercise was to invest in return for customer feedback, and to enable developers to play around with the device so they get a feeling of what is coming next. And now Apple will take that feedback and use it to build the next generation. And I am not talking about the incremental upgrade (that one is just to make money with the components they have on stockpile), but an actual, improved version.
