It’s a flop. Not their first, won’t be their last. And I actually bought one…
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Report: Apple May Stop Producing Vision Pro by the End of 2024
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People are going to only read the headline and interpret it as “discontinue”. Like the article says, it just means they have enough inventory until they replace it with something cheaper.
The tech doesn’t exist to make it small enough to wear a good portion of the day and maintain all day battery life. I know Apple will command a premium price, but 1k should be their target.
Apple's PSVR2, I told you so 🥳
Report: Sony stops producing PSVR2 amid “surplus” of unsold units
Pricy tethered headset falters after the modest success of original PSVR.arstechnica.com
I hope so ... Sony briefly slashed the price to clear inventory. If only Apple would do the same ... never!
When compared to the price of the Meta device, who in their right mind would even consider buying one?
But it’s an amazing demo. Maybe not worth the money to you but it’s undeniably good technology. For the record a 1st class trip to Dubai is also a great experience but not worth the money to me either. Two things can be true at once…
There is nothing, I repeat, nothing, in this article implying that the AVP will be discontinued anytime soon.
I swear, any article about the AVP just instantly attracts negativity from people who DON'T EVEN READ THE ARTICLE!
only apple product in years I found remotely exciting 🤷♂️
True, but it also says a lot about demand.
At this point all they need is one display unit per store and two or three units in stock that will be bought and returned. Maybe some new boxes and accessories for repackaging.
In the meanwhile they will be waiting on someone to come with a great new direction to take this product. Like others pointed out before, Apple Watch used to be a fashion item before it became health oriented. All we need is one of the beta testers to come up with an idea. Direct yours at tcook@apple.com.
In the meanwhile they will be waiting on someone to come with a great new direction to take this product. Like others pointed out before, Apple Watch used to be a fashion item before it became health oriented. All we need is one of the beta testers to come up with an idea. Direct yours at tcook@apple.com.
Makes sense. Why would Apple continue to manufacture AVP Version 1 after AVP Version 2 is released?
They would need to pay me to use that. I would wear it occasionally if they would pay me around $1,000 per month. Even then would be a chore.
One problem too is that you can’t easily pick it up and try it out in store, even if it was good. I stopped by an Apple Store to look at the new iPhone 16. I was interested in the photographic styles update. I could pick it up, play with it, and learn. But when I asked about the Vision Pro, you had to make an appointment and the associate wasn’t going to go out of their way to say, well how about now? Even though the store wasn’t too busy. If even the basic shopping experience has “friction” like that, it’s a doomed product.
it was never expected to have widespread demand... it's $3500. only us diehards and developers are ever gonna get one
Also the marketing is abusrd and dystopian. In a time when we all want to reduce our screen time, you have couples conversing with their eyes through the headset in the marketing material 🤦♂️🤢
Oh yeah, I’m not saying it hasn’t flopped. It absolutely has. I’m just saying some will get the impression that Apple is giving up on the Vision line as a whole, and that isn’t true.
Also true, but for a company with a reputation for managing their supply chain to a degree that others can’t, it still looks like they overestimated that demand.
The Meta device is sold at cost and attempts to recoup margin through ads, social and games. That’s a big determinant, although I’d agree Vision Pro isn’t 7x better than a quest 3. Maybe 3-4.
I understand what you are saying. I owned Google Glass, which was an amazing HUD device for its time. Most people don't realize how incredible it was to use a heads up display in the form factor of GG on a daily basis. While it wasn't quite AR, it would do things like translate a menu from French to English by overlaying the English text over the French text in real time. That was mind blowing in 2014, let me tell you. Until something similar to the AVP comes in a similar form factor like Google Glass, it is a hard pass for me personally.
I will never understand people's affinity to hate on things they haven't even tried. Just baffles logic.
Once you try it once, it's perfectly fair to hate on it.
One of the biggest problems with AVP is the concept in the first place -- totally agree
If they do cancel this version of Vision Pro I’ll be fascinated to hear the backstory. Because this report is coming from The Information and not a supply chain rumor I’m more inclined to believe it. I remember that report about internal conflict over this product with some on Apple’s design team wanting to wait until they could do true AR glasses. They probably couldn’t wait that long to get a product out there but something like Meta Ray-Bans probably would have been the better play. It sure seems like Vision Pro was Tim Cook’s thing. Anyone check in on Neil Cybart?
As both a Vision Pro owner and as a developer, this is actually a good move by Apple. Tim said himself, the Vision Pro is not a mass market device which is something we have known since the beginning (and was even more obvious once they revealed the price).
There’s 3 pillars to the Vision Pro that Apple must get right:
1. Price
2. Comfort
3. Use case
The most important of those is absolutely number 3. It’s so important that if Apple had the right use case, people would be more willing to spend money and wear something uncomfortable. Getting the price down to $1999 will make things better but it still won’t have mass market appeal.
Watching movies is awesome, watching immersive movies is even more awesome but content consumption can’t be the focus of this thing. If they want to sell more Vision Pro /Air they need to get:
1. Games!!! And please ship the next version with controllers! Even if people use hand and eye tracking, including controllers in the box will open up the option to developers for making games and porting over existing VR titles. Let’s get Batman and Metro on Vision Pro where it can shine the best.
2. Simulation (I’d be working with Microsoft to get Flight Sim ported or working with another big developer to create a new flight sim)
3. Creation tools X100! The Vision Pro should be a creators dream. Architecture and 3D modeling / sculpting are perfect fits but there’s many more creative markets that can benefit from spatial computing and actually get a superior experience compared to traditional mouse and keyboard.
Get enough of those and far more people will be interested. That being said, there will always be a large number of people who simply don’t want to wear a headset no matter what you can do with in. For those people, these early Vision devices are paving the way for Apple glasses but we are years away from that.
There’s 3 pillars to the Vision Pro that Apple must get right:
1. Price
2. Comfort
3. Use case
The most important of those is absolutely number 3. It’s so important that if Apple had the right use case, people would be more willing to spend money and wear something uncomfortable. Getting the price down to $1999 will make things better but it still won’t have mass market appeal.
Watching movies is awesome, watching immersive movies is even more awesome but content consumption can’t be the focus of this thing. If they want to sell more Vision Pro /Air they need to get:
1. Games!!! And please ship the next version with controllers! Even if people use hand and eye tracking, including controllers in the box will open up the option to developers for making games and porting over existing VR titles. Let’s get Batman and Metro on Vision Pro where it can shine the best.
2. Simulation (I’d be working with Microsoft to get Flight Sim ported or working with another big developer to create a new flight sim)
3. Creation tools X100! The Vision Pro should be a creators dream. Architecture and 3D modeling / sculpting are perfect fits but there’s many more creative markets that can benefit from spatial computing and actually get a superior experience compared to traditional mouse and keyboard.
Get enough of those and far more people will be interested. That being said, there will always be a large number of people who simply don’t want to wear a headset no matter what you can do with in. For those people, these early Vision devices are paving the way for Apple glasses but we are years away from that.