Someone showed me Apple's thunderbolt cable on the apple store, wondered why it cost so much, and I decided it wasn't a battle I wanted to fight, so I just smiled and shrugged as he went around telling the rest how Apple sells a $200 usb cable.
So, what's your point? Anti-apple trolls will troll - 5 minutes of research will show why the $200 TB5-certified cable isn't comparable with a $10 Amazon Basics charge cable. If you go to the Apple website and look for iPhone charging accessories you'll see 1m and 2m USB-C charge cables for $20 and $30. Thanks to USB-C you can also buy an Amazon Basics equivalent for half that and still be confident that it will works. What the EU has done, by forcing manufacturers like Apple to use USB-C (and, more importantly, follow the USB power delivery standard), is prevented manufacturers from telling people that they have to buy their overpriced proprietary cables to be sure they'll work (they can
try but EVENTUALLY Trading Standards will have their guts for garters).
Right now, I am willing to bet that the average consumer has absolutely zero idea what version of usb-c cable they are using
That "average user" just wants to charge their phone and doesn't need to know whether the cable is Thunderbolt 5 compatible. Just buy the best deal from any reputable brand and it
will charge their phone. The above-average user can do the 5 minutes research to see if the cable provides the wattage and data rate that they need without worrying whether a Brand X cable will support the proprietary fast charging used by a Brand Y phone, or being gaslit into thinking that an off-brand cable will invalidate the warranty on their device.
Maybe if the EU feels compelled to want to stick their nose into every single thing, perhaps they could look at regulating how these cables are named or something?
As far as the EU is concerned,
any USB-C cable will safely charge your USB-C phone at the minimum rate without letting the magic smoke out. If not, the cable was faulty or missold and the cable maker is clearly at fault. Job done.
I completely agree that the USB-IF has made a pigs ear of standardising the labelling of cables - but that's the USB-IF's dumpster fire. You think the EU should have crossed the line between backing an industry-designed standard and actually interfering with the design of that standard? Of course not.
What exactly is the endgame here? Wait for technological advancement to petter out and hope that we all standardise around thunderbolt 6 for all cables or something?
The endgame is
here - we now have a charge/sync connector standard that
can negotiate what voltage & current the device can accept from the charger and what data protocols it can support on which pins - "technological advancement"
has petered out in terms of what sort of
physical electrical connection you need - almost everything has settled on 4 pairs of twisted copper wires, and advancement is coming from signal processing in the device and peripherals.
Even the current USB standards can deliver 80-160Gbps of data and 240W of power, which is way beyond what current phones can use. All future "innovations" have to do is keep the plug form-factor, negotiate to - I don't know, use all the data pins to carry power - and fall-back if that fails. In any case,
anything needing more power than USB PD can provide is exempt from the EU directive anyway... and if any new wired data protocol comes along that needs more than 4 twisted pairs
just add another connector, or invent a new connector that still accepts USB-C plugs (as happened with USB 3)
. Seen any news about Apple dropping the iPhone version of MagSafe? No, the directive doesn't affect it.
You know those shiny new M4 Mac Minis that everybody seems to love - that
mains connector was designed in the 1970s. The cassette tape player I used to load programs into my 8-bit micro used one. The UK
wall plug design dates from 1947. Somehow, though, I'm not still listening to music on a 1940s wire recorder or loading Mac software from a cassette tape. So all this "it will stifle innovation" stuff is unfounded unless you have some plausible theory why future iPhones will need more than 240W of power. There comes a point at which it is safe to say "this standard is going to be OK for a decade or two - so let's stop businesses trying to restrict competition by using expensive proprietary connectors".
If your greatest criticism of USB-C is the labelling of cables - nothing in the EU directives prevents
cable manufacturers or the USB-IF getting their act together and stamp something like "USB 3.1 - 60W" on their cables, so I'm sure that the invisible hand of the market will fix that real soon now.
Any day.
I mean, it hasn't quite been 10 years yet, let's not be impatient.
Wait for it...