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Films such as Martin Scorsese's Killers of the Flower Moon, Ridley Scott's Napoleon, and Matthew Vaughn's Argylle were expected to perform strongly at the box office, but each delivered disappointing results.

I haven't seen Killers of the Flower Moon, but Napoleon I would describe as "okay," and Argylle was just comically bad.

Might I suggest that Apple "pivot" towards a movie strategy where they make films that are actually good? :p
 
It’s probably better for TV+ if movies launch on Apple TV, not cinemas.

A hot movie I like to see on the big screen. A movie with +\- reviews I will wait for streaming. Wolf’s is getting +\- reviews, launch it on TV+.
 
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This seems a ridiculously naive expectation.

Personally, I would never pay for a cinema ticket for an Apple movie because I know that its coming to AppleTV+ very soon.
Same can be said pretty much about any move. They all ends up as a streaming service in a month or two.
 
The issue is that the movies just aren't very good. Argyle was a miss. The new Pitt/Clooney movie was good, but not exactly blockbuster material.
 
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Argyle was one of the worst movies I've seen this year. It was right down there with Borderlands, Madam Web and Megalopolis.

And Napoleon and Killers of the Flower Moon were never going to be blockbusters. They need to stop star chasing, pick movies that aren't aimed at niche fanbases and curtail their budgets if they expect their movies to be profitable.
 
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If Apple wants their AppleTV to succeed, they’ve to invest or maybe buy movierights from other studios. The monthly pricing of € 9,99 doesn’t holdup to what it delivers. Apple can’t compare itself with a Netflix or HBO.
It’s like with all Apple products lately, Apple invest the minimum and expect the maximum in profits. The longer I think about this behavior the more I feel a dislike towards Apple. Since Timmy rules the scepter it’s becoming a financial institution.
 
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The big shift has started. Example, the family group. The young are just fine watching YouTube shows on an iPhone. Get that group to sit in front of the best TV sound system known to mankind, nearly impossible. Hey let’s all go out to the movies for a family night, no thank you. At any given time, there are four different streaming media playing on four different hardware configurations at the house. None of them are interfering with each other. The big shift is happening as noted by All streaming services are being challenged. The big production movies, looking like the dinosaur's.
 
Over all the productions TV+ has offered so far Fundation is truely worth it … many quality programs and what you would call Indi movies but nothing major … we are far from HBO or Disney … come on Apple be a little audacious and stop hiding behind aging celebrities … Bring talents that brings talents …
 
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The monthly pricing of € 9,99 doesn’t holdup to what it delivers. Apple can’t compare itself with a Netflix or HBO.

They probably can't but Apple also doesn't price itself at Max (HBO) or Netflix levels. In the U.S., for example, ad-free TV+ is $9.99/month while ad-free Max is at least 70% higher starting at $16.99/month and ad-free Netflix is at least 55% higher starting at $15.49/month.
 
They probably can't but Apple also doesn't price itself at Max (HBO) or Netflix levels. In the U.S., for example, ad-free TV+ is $9.99/month while ad-free Max is at least 70% higher starting at $16.99/month and ad-free Netflix is at least 55% higher starting at $15.49/month.
In Europe they’re cheaper and Apple was priced at € 4,99 a month and they upped the price to 9,99. A steep increase so I quit using it and now I’m streaming from Amazon Prime.
 
2 billion? Rush (2013) had box office 98m. And that was a fairly known and well received movie made from 30m. Hardly a raging success.
TBF, F1's viewership in the US is up 3x-4x in the last 10 years.

 
A verrrry small percentage of the population gets excited to watch any Apple TV+ content. Stop trying to make it a thing. Take that billion dollars and fix your freaking production assembly and get back to basics. There is no reason there should be as many quality control issues and quality inconsistencies with a company this size.
 
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Apple can’t do this. They should’ve just made another Netflix and give us the ability to stream movies like they stream music. The only thing it’s good I have to say is For All Mankind. The others are just pure trash. Everything is sterile and boring.
 
The Apple product launch videos have shown us what an amazing constellation of human beings is out there, but Wolfs was two old white guys hauling around a young white guy. (I am the former) I have been so disappointed with the streamers’ product, I thought maybe my movie/TV days are over and it will be TikTok and YouTube from now on, but then I watched The English Teacher. That’s top comedy. So it can be done. Please do it - and put the people who make the Apple product videos in charge of casting.
 
Here's a novel idea: How about insanely great content?
Most of the stuff on every streaming service is boring at best and tedious at worst (I'm looking at YOU, Disney+)
Apple has good shows like Slow Horses and IMHO, Silo and Foundation. Good content is out there. Focus on that instead of what Hollywood considers A-list celebrities and wokeified reinventions of good ideas. Eliminating both will save a lot of money.
 
They had awesome movies CODA, Greyhound, Wolfwalkers, Tetris. Good movies finch, The Banker, Emancipation, The Greatest Beer Run Ever, Killers of the Flower Moon and ***** movies, Argyle I couldn't even finish...
Same as every other network, I would say.
50% of their series are absolutely fantastic. Slow horses and Ted lasso amongst the best on tv over the past years, IMO. I hope they continue!
 
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They keep chasing the clout of big names to draw people in with mediocre work.

Instead Apple TV+ Division needs to do the real work of finding talented up-and-comers and providing a platform for the type of good work everyone else would skip on. Promote it, shop it, market it, and viewers will come.

More Coda, no more Argyle or Wolfs.
 
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