The problem with all this was the premature announcement.
It is OK if You experiment with new technology, put resources in it, and in the end, You admit that it fails.
This happened with Apple before, also with Steve Jobs.
The BIG issue is, that they designed the final look and already presented the product. You must not do that until You are a 100% sure, that it works.
This is another perfect example for Tim Cook as a failed CEO. HE doesn't have the strategic thinking. He could have been super secretive about wireless charging, and when the day comes: POW! Surprise! Everyone freaks out.
Instead, everybody is disappointed and things of Apple as a loser bozo company.
Tim Cook needs to know, who works for him, who is able to come up with a breakthrough. He needs to push people to the limit, freak out, fire a few, get furious, get them to compete each other. Instead, he sits down at a presentation at the design department, munches on his power bar and says: "Fine, lets push the release date a few months further, now, who wants to join me on a visit to a water slide park? Lets have fun!"
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With that level of complication the price would be way beyond acceptable levels. Wireless charging as it is now I find completely useless. There is no difference for me if i place phone or watch on the mat or hook it up via cable. I charge overnight anyway. Not to mention that efficiency is very low what directly translates to loss of power.
That technology is not promising. Once the real wireless technology will be available I will maybe change my mind. Lets say 3m range.
Real innovation would be: I plug the phone to a cable and my 5% full battery gets to 90% within 60 seconds. That would be a breakthrough. The company is headless, heading to wrong directions...