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It would be interesting to know what his credit limit is. I think its modest considering he still lives in the same house when he joined Apple and drives a BMW. I would say likely $100,000. Tim doesn't come across as a splurger to be honest.
When you have his salary and wealth, you don't have a credit limit.

And many AMEX charge cards don't have credit limits (although all charges are still approved and denied by their systems).

 
Can you tell me why that would absolutely never happen? If GS walks from the contract and Apple cannot find another bank to carry the card, then what?
They would still collect on the loans (without issuing new credit) or sell the balance at a discount to another entity who would collect.

To be fair, Chase left the Canadian market and let customers off the hook for their balances (which they didn't have to do): https://www.usatoday.com/story/mone...es-all-credit-card-debt-customers/1964419001/
 
They probably weren't ready for something like Instant Cash Back. Most banks and CC companies give you the CB after a new statement. Very likely they rely on interest paid to give these perks and the shock is what GS wasn't ready for. The increased need for customer support and Cashback doesn't likely align with their process.
It says in the article that Apple pays for the daily cash back, which I thought was kind of cool. At least they don't have to pay that.
 
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They would still collect on the loans (without issuing new credit) or sell the balance at a discount to another entity who would collect.

To be fair, Chase left the Canadian market and let customers off the hook for their balances (which they didn't have to do): https://www.usatoday.com/story/mone...es-all-credit-card-debt-customers/1964419001/

This. And a company like Apple isn’t going to fold something such as big as their branded credit card. They will find a player.
 
When you have his salary and wealth, you don't have a credit limit.

And many AMEX charge cards don't have credit limits (although all charges are still approved and denied by their systems).


By and large, Amex Green, Gold, Platinum and Centurion cards don’t have preset limits unless you request them. They will like you said deny certain transactions lol.
 
My bet is that the biggest issue is that most Apple customers don’t carry a balance on their credit cards and make their payments on time, so the usual ways credit card companies make their money off of the disproportionately not as well healed folks are not available for them to exploit.

It is sort of a poor business choice for them, imo, wouldnt they have been able to predict many apple users are high(er) income, students with high income parents etc?
One would have thought that Goldman-Sachs would have anticipated this. I mean, they made it hard enough to get the card (insofar as credit score, income, etc), especially at the beginning, that they should have known that people with really high scores and incomes tend to pay their statements in full each month.

Hard to believe a company full of accountants couldn't have calculated all this out.
 
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Time for Apple to start a bank.
I like how the article described that Goldman Sachs worked on the regulatory end. Apple doesn’t have the expertise in that. I work in the regulatory field although not banking. I see all the time how pharmaceutical companies mess up certain regulatory areas they’re just not as familiar with and they don’t need to be because other entities guide them through those.

It’s not going to be an easy or desired task for Apple to get into the banking industry. It’s a highly regulated field which they have almost no expertise in and it’s not their main aim.
 
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Really? I read it more as Goldman Sachs wanted Apple Card to be just as anti-consumer as every other credit card offered and Apple said no.

Apple should have known when dealing with these clowns. How many of you have credit cards that encourage you to pay more than the minimum? Most of them hide everything—especially in their apps. Apple Card, while not perfect, is pretty straight forward.
I actually really like my chase cards. App is great, so are points, and it’s easy for me to set up auto-pay with three clear choices, full, interest saving, and minimum so I’m paying it off properly each month without having to think about. Agreed most are trash but if anyone is looking for an alternative I’ve been happy with Chase.
 
Not a surprise. GS has limited experience in consumer banking so Apple basically took them to the cleaners. No other large consumer bank would have agreed to Apple's terms because that's a loser in the credit card business. Fees are where the profits are.
 
Apple Card is my favorite. As long as they keep Mastercard or Visa (I have some sites that don’t take American Express) I’ll be fine if they move to someone else. As long as it doesn’t change how it works I don’t care who the back end is. Same with the savings account.
Agreed. My wife and I moved our monthly spending from a Chase Sapphire entirely to the Apple Card over a year ago and it’s been my favorite by a mile. Recent had attempted online fraud and the simplicity of a single click to generate a new card number without having to reissue a new physical card was terrific. Then clicked the messaging option for customer service and had a dispute filed in minutes. My teenage kids all have cards on my account so a couple are already building their credit history and I have both immediate notification of any charges they make and complete control over their access and spending. Interest free purchasing of our Apple products and the simplicity of immediate cash back and the saving account are terrific as well.

Wouldn’t change from this card unless Apple decides to shut down the entire program.
 
Apple becoming a finance and consumer money company. Interesting. If Apple cannot rely on established brands, it will make its own from scratch. What's the bet that, one day, we'll have Apple savings accounts, pensions and loans. And it will operate its own airline and car rental network (using Apple cars).
That's what they said When GE got into the finance and consumer money company years ago.
 
Found the problem

Retailers pay a percentage of each transaction when taking a credit or debit card payment, and Goldman Sachs gets no funding from this.​

 
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I’m curious what is a 401k? I’m not in the US but seen the term before no idea what one is.
It’s a tax deferred retirement supplemental account. Some employers will match a small percentage of what you contribute to your account.

You pay penalties for taking your money before age 59 1/2 and when you reach that age the money is taxed.

Most Americans have no clue this account was only supposed to be a supplement to your pension and social security.

I told my children they should only contribute the max their employer is offering to match. The rest should go into their personal brokerage accounts I help them set up.
 
And privacy!

That's why retailers, like Walmart, hate Apple Pay.

My 24 year old cousin, who just started his first, real job, just asked me what a 401k was if he should do it? No-one is teaching these kids about anything.

Apple should continue this trend, whether or not it makes the company money. It's good public service and they can afford it.
Tell him 401K is great for employer matching. And great if you have a high income and high marginal tax bracket. But if your tax rate is low, pay tax today after employer match runs out, or you will pay more tax later.
 
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It’s a tax deferred retirement supplemental account. Some employers will match a small percentage of what you contribute to your account.

You pay penalties for taking your money before age 59 1/2 and when you reach that age the money is taxed.

Most Americans have no clue this account was only supposed to be a supplement to your pension and social security.

I told my children they should only contribute the max their employer is offering to match. The rest should go into their personal brokerage accounts I help them set up.
Yep, the only real benefit is that you get tax deferred growth combined with additional income from your employer you would otherwise throw away. It’s often in company stock but the laws were changed to allow you to trade out of it into other products. But too much in there means high taxes in retirement.
 
What!?! How tf did a world renowned investment bank known for structuring some of the most complex deals in the industry, get this bamboozled by a bunch of Silicon Valley nerds?
You can't fix stupid. I got away from GS long ago. Some else said horrible support. Thats putting it mildly. Amex is almost as bad.
 
All they have to do is not renew the contract. We don’t need the Apple Card… Apple does, as they are becoming more reliant on these types of services for revenue.

Most banks would never agree to Apple’s terms due to the fact that they’re already making money on other cards that play by their rules, not the other way around.
 
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