Up until a couple of months ago, Apple was ostensibly working on its own car. It seems likely that issue factored into the decision of GM and others to develop future EV models with in-house dashboard entertainment and satnav systems. From their perspective, the idea of a rival car company having real-estate inside your vehicles may have seemed a bit too much. It’s be like Ford including prominent features made by Toyota. So, they may have thought, better to get something else in the pipeline.
With the Apple Car now apparently parked for good, that calculus will probably change. Including CarPlay as an option is now once again more akin to including Bose speakers as a feature. The problem at this point is that GM has already committed substantial resources and headed down a path to develop a system intended to compete directly with Apple, including dreams of revenue from subscription-based services. So now the question is whether they acknowledge that’s a bad idea before or after they bring their almost guaranteed-to-be-inferior in-house system to market.
With the Apple Car now apparently parked for good, that calculus will probably change. Including CarPlay as an option is now once again more akin to including Bose speakers as a feature. The problem at this point is that GM has already committed substantial resources and headed down a path to develop a system intended to compete directly with Apple, including dreams of revenue from subscription-based services. So now the question is whether they acknowledge that’s a bad idea before or after they bring their almost guaranteed-to-be-inferior in-house system to market.