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Report: Revamped Siri to Be at the Core of Apple's New AI Strategy
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Why do I have the feeling that Apple's Siri strategy will be about Siri understanding the apps installed on your phone, so Apple can still keep their app revenue?
Although Humane and Rabbit look like failures, there's an open opportunity for someone to create an AI which bypasses app stores entirely and goes to either websites and/or APIs to get its information, make bookings etc. etc.
I imagine that this is the approach that the rumoured OpenAI product will take.
Although Humane and Rabbit look like failures, there's an open opportunity for someone to create an AI which bypasses app stores entirely and goes to either websites and/or APIs to get its information, make bookings etc. etc.
I imagine that this is the approach that the rumoured OpenAI product will take.
…These are the only tasks Siri has semi-successfully been able to handle for years.
I’ve little hope for the “new” Siri. It’s been antiquated for a long while.
It's a good point, and think about the CEOs of Google, Amazon, and Apple.
Google can't do anything because its CEO is a glorified management consultant who is only good at cutting things people like in order to maximize profits. Visionary founders long gone.
Amazon is in a similar situation, its CEO gone to try to make it with supermodels in space. CEO is once again cutting things people like to maximize profits. Visionary founder gone.
Apple...seems to be in a similar situation.
None of those three CEOs are comparable to the founders who had the vision and power to push products through and keep their companies focused on the real future.
But of the three Apple has the best chance of making it work. Years late as usual, but if Tim Cook is finally convinced it deserves attention, it has a chance. Google will never get anything done again, and Amazon just wants to sell stuff.
They could change it to " Iris " Siri by another name but hopefully heading in the right direction.
The day of launch. Apple made it sound so fantastic and futuristic. Reality though, was very very different.
Update - had to fix the spelling / grammar corrections.
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I’ve been comparing the results of Siri and Google for years. I have nine original HomePods and three of the Google Home/nest hubs. My EDC is an iPhone 12Max and Apple Watch. When Siri does behave, it’s generally much better from my Apple Watch than from any other Apple device. Perhaps the speaker is superior on the Apple Watch, I don’t know. 🤷♂️
Overall, I’ve experienced about a 30+ percent higher success rate with Google Assistant vs. Siri.
Hopefully Siri will have a use beyond setting reminders and timers, and telling me what the incorrect weather is. At one time you could ask a question of your HomePod and Siri would give a high-level answer and say “I’ve sent some further info to your iPhone.” Now it says “yeah, I can’t really tell you that. Why don’t you just ask on your phone instead”. It’s apparent that Apple has spent so little time on Siri over the past number of years. What’s the opposite of “surprise and delight”?
OK but most users here were not even born when MobileMe was introduced. Can you find a more relevant example?
Sounds like you only care about stock performance too. How have Microsoft and Meta pulled ahead of Apple in any substantial way that affects you as a user (not a shareholder)? All of their announcements and acquisitions have been simple ways to boost their own stock. The only innovation that has changed my life a little has been from Open AI which is how this game always works. Small startups are fast and beat the big tech giants to the punch and then they are acquired or partner up and the game resets again. Nothing has changed except Apple has woken up and realized that all voice assistants are terrible and need LLMs to be considered relevant in this day.
While I agree with your criticism of Siri, I think your comment about Apple jumping on the AI bandwagon and not “leading the charge” is fact-bare.
1. The popular definition of AI appears to be LLMs, ChatGPT and its variants, and seems to be the definition applied in this post. Spoiler alert: ChatGPT was not the beginning of AI — Apple introduced the Apple Neural Engine with the A8 bionic SOC in the iPhone 8 in September 2017 (a month or two before the Huawei Mate 10 smartphone with its NPU) and have been leveraging AI and Machine learning in all of its products for years before ChatGPT made LLMs popular.
2. Could Siri be improved if it had ChatGPT-like features and performance? Of course. So could Google Assistant, but Google Assistant with LLM is also not available. It’s a pretty cynical stretch to view Apple as “behind“ firms like OpenAI, Google and Microsoft on AI because there’s no “AppleGPT” and demonstrates a casual disregard of the fact that Apple is not in the Search business. So, what’s the justification for bashing Apple for not having a competing product in a category that it doesn’t serve? And why does Google get a pass for not yet having a LLM-powered Chat Assistant while being hailed as a “leader”? 🤔
3. Yes, Apple has definitely pivoted from using the term “Machine Learning” to using the more popular term “AI” — but those who understand what AI and ML mean recognize this as stylistic and not substance because they know that Apple has been doing AI for years.
4. Finally, Apple is and has been “leading the charge“ on AI where it is most relevant for Apple’s business and its customers: on-device, high-performance, private, secure and efficient AI research and practical technology. Apple’s historical applications of AI are well documented on MR, so I’ll spare listing them here, but check out this excellent video if you are interested in proof of Apple‘s AI leadership where it matters for Apple’s business and customers:
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Do you realize that MobileMe was a stepping stone to iCloud — which you’re probably using right now — ? 🤔
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Apple is not in the Search business — so why would Apple introduce something to compete with ChatGPT or Gemini? Will you be disappointed if OpenAI doesn’t introduce a HomePod competitor? Further, are you disappointed that Google hasn’t yet introduced an LLM-powered Google Assistant? 🤔
this ... in past weeks I have to shout at my minis to make stupid Siri register something
Recognizing that someone is better than you at certain things and acknowledging that you’re not informed enough (and therefore not qualified) to pass judgment on them in their area of expertise is not an indication of poor self-esteem. It is called humility and respect.
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Of course not, but it’s not an unreasonable guess. MobileMe came out almost 25 years ago. If you assume that technology is of more interest to younger people than older people (broadly speaking) and add in some age related drop off, it is at least plausible. In any case, it’s an old reference that many will not get.
I use Siri all the time, but man does it really screw up a lot.
Bit: Siri, add bananas to grocery list.
Siri: Playing some music you hate at a loud volume
Bit: Siri, add bananas to grocery list.
Siri: Playing some music you hate at a loud volume
So they only started to realize that Siri was hot garbage LAST YEAR? I think that's the bigger issue here. They've spent so much time trying (and failing) to keep the App Store locked down to protect their profits, they were apparently blind to the fact that Siri was absolute trash.
Don't you DARE get me started on that Google programmer they've elevated to executive status in 2yrs for doing ABSOLUTELY NOTHING with Siri and in 4yrs we got :
more naturally sounding Siri vocal's lol which NOBODY was complaining about nor asking for,
purchasing and implementing Shortcuts to make Siri more useful - if that by manually use by the end user to actually use.
Like seriously John Giannandrea has really brought NOTHING in the 6yrs he's been with Apple.
So with news like this, not being the only one to doubt, Apple ... promises are nothing but.
Talk is Cheap M.F.!
You don't need a search business to find useful ways to integrate AI / LLM. For example, MS and Google did a very good job with Copilot in MS Office and Gemini in Google Workspace. Apple missed an opportunity to do the same with their app. Maybe we'll see in WWDC Apple copying both companies and adding AI in their productivity suite. Another example is Copilot in GitHub. IMO, Apple didn't had the vision to take advantage of AI / LLM.
It seems that LLM are very relevant for Apple customers, considering ChatGPT still very popular in the app store, and it had a huge user adoption. Looks like Apple is not the only on doing relevant and practical things with AI.
Unfortunately I fear this will be a hot mess. Apple is not an AI forerunner. They are desperately trying to catch up with developments in AI, late to the game. At least they have reshuffled and prioritized their resources.
WWDC will hopefully be an exciting AI kick-off, as Apple has a long way to go to get up to speed. AI moves fast and Apple has been asleep with their eye-mask on (AVP). It blocked too much of their field of view, metaphorically speaking.
WWDC will hopefully be an exciting AI kick-off, as Apple has a long way to go to get up to speed. AI moves fast and Apple has been asleep with their eye-mask on (AVP). It blocked too much of their field of view, metaphorically speaking.
Mobile me came out 16 years ago, not 25.
In any case, you are simply replying to an old Jobs quote from 2011.
“Some might ask, Why should I trust these guys, they're the ones that brought me MobileMe!
It was not our finest hour.”
Any ‘AI’ device that could become the center of peoples lives would have to include all of the communications technology now in ‘smart’ phones. The technology will be added to communication devices, not replace them.