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I was always a defender of Tim Cook as he's been wrongly dragged in the past for stupid things or unfair comparisons to Steve Jobs, but that has changed recently.

The lengths that he's gone to, especially recently, in an effort to prioritize profit margins (and appeasing stockholders) over the integrity of not only the products Apple ships, but the company itself, has become a bit too sour for my taste. We need a product guy who won't sell out and make compromises, in a variety of ways, just to hold onto a profit margin percentage point.

Having said that, if this news is true, Cook should be proud of his run at Apple. Speaking in terms of numbers alone, he helped make Apple into the behemoth that it is today, even if its size is currently part of its problem, though, it doesn't have to be. If he does retire, I wish him well, and I hope he does some good with his fortune, unlike most of his peers at the top in this industry.
 


Apple is preparing for Tim Cook to step down as CEO of the company "as soon as next year," according to the Financial Times.

Tim-Cook-WWDC-2018.jpg



Cook has been Apple's CEO since August 2011. He turned 65 this year, which is a common age for retirement in the United States, but he has yet to publicly announce any plans to step down. Apple's Senior Vice President of Hardware Engineering, John Ternus, is widely viewed as Cook's most likely successor when the time comes.

If he waits to retire at the full retirement age of 67, he could receive another 200, 250 dollars a month in his retirement check. It would make the tens of millions of dollars he has made at Apple go further,
 
Is keeping Apple on track meaning continue to run it like a financial institution instead of a technology company? Lying to customers, making promises it cannot keep, ignoring the reality of the situation with AI, treating developers terribly and acting like an anti-competitive bully….

Well Apple continues to churn in those profits. So I guess millions of customers approve of how Apple does business. Maybe the next CEO will not lie to you ever and not bully government entities. I will not hold my breath. But others are free to do so.
 
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Cook is OK but he's no Jobs.

In many ways Cook is better. Jobs was CEO at a time when personal computing and mobile devices were in their infancy. Jobs had a pretty good string of flops before and after that - more than a dozen.

Jobs was extremely lucky during that period having developed the Mac after getting a tour at nearby Xerox PARC and seeing the first graphical user interface computer with the mouse developed there under Alan Kay's leadership, firsthand. Credit for the mouse goes to Doug Englebart at SRI. Without witnessing that in Xerox PARC's lab, there would not have been a Mac.

Similarly... the development of iPhone for the most part had to do with Apple collaborating with Motorola to develop the ROKR mobile phone. Motorola's Martin Cooper wrote the book on cellular telephony. Having access to Motorola's very senior wireless engineers developing ROKR, led to Apple developing iPhone.

Jobs was in the right place at the right time when personal computing was getting off the ground. Same with cellular telephony. Without Xerox PARC and Motorola wireless collaboration, there would have been no Mac and no iPhone from Apple.
 
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John:

Fix the scratches and dents manufactured with all the Macbook Pro displays.

Fix the loose screens on the new iPad Pro 2024 redesign.

Fix the small dents/scratches on the iPad Pro screens.

Fix the loose iPhone 17 Pro Max screens.

Fix the colour degradation on the new iPhone Pro 17 models.

Fix the static noise on the Airpods Pro 3.

Fix the Static Noise when plugging the iPhone 17 Pro.

Fix iOS Liquid Glass UX.

Fix QC at the manufacturing plants.

Fix retail employees who have absolute no knowledge about Apple products.

Fix the unsafe environment some retail/corporate employees endure (Apple Fitness).

Bring back design. Innovation.

Bring back control to Product Design.

Bring back...Apple.
 
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I would have thought he’d be kept in by the board as CEO until there’s a change in the White House. Someone has to deal with that, I can’t see Ternus wanting to have to publicly kiss the ring every few weeks.
 
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Tim is a businessman, not an innovator. They need someone to bring Apple back to innovation. This is what made Apple different from Intel, IBM, Research In Motion, and every other tech competitor since the 1980's. I don't think Apple has ever been so far behind in a technology as they are with Siri and AI integration. Tim did well for shareholders and he was hyper focused on wealth, but Apple is more than that, or at least it was.
He has degrees in both engineering and business. And IMO has done pretty well at both. He pursued a wide-variety of new projects; some that worked and others that didn't. And somehow, despite the changing legal, political, regulatory, and economic landscape, he has managed to enable Apple to continue to grow. Note: under his watch, Apple has grown annual revenue from $108B to $416B. Pretty amazing.
 
In many ways Cook is better. Jobs was CEO at a time when personal computing and mobile devices were in their infancy. Jobs had a pretty good string of flops before and after that - more than a dozen.

Jobs was extremely lucky during that period having developed the Mac after getting a tour at nearby Xerox PARC and seeing the first graphical user interface computer with the mouse developed there under Alan Kay's leadership, firsthand. Credit for the mouse goes to Doug Englebart at SRI. Without witnessing that in Xerox PARC's lab, there would not have been a Mac.

Similarly... the development of iPhone for the most part had to do with Apple collaborating with Motorola to develop the ROKR mobile phone. Motorola's Martin Cooper wrote the book on cellular telephony. Having access to Motorola's very senior wireless engineers developing ROKR, led to Apple developing iPhone.

Jobs was in the right place at the right time when personal computing was getting off the ground. Same with cellular telephony. Without Xerox PARC and Motorola wireless collaboration, there would have been no Mac and no iPhone from Apple.

Without Gil Amelio working to save Apple before Steve got there, he wouldn’t have gotten the second try. Not sure the company would be here if it wasn’t Amelio, he was there when it was REALLY bad.
 
He has degrees in both engineering and business. And IMO has done pretty well at both. He pursued a wide-variety of new projects; some that worked and others that didn't. And somehow, despite the changing legal, political, regulatory, and economic landscape, he has managed to enable Apple to continue to grow. Note: under his watch, Apple has grown annual revenue from $108B to $416B. Pretty amazing.

I think a lot of the Cook hate had to do with his personal lifestyle. I remember all of the sideways juvenile-ish taunts thrown at him when he became CEO. Fortunately, MR put a stop to that here.
 
I loved Jobs and Ive era ♥️
But everything has its time - i've survived the Cook-period pretty well. He got me to spend my time better then watcing their events. Then they stopped with them - even better 😉
Looking forward to next phase of Apple though 👍🏼
 
I’m happy because he can relax and he deserves it.
You’re happy because you hate him and what he did to Apple.

We are not the same.
I don't hate him, but I do hate what he did to Apple, to Apple's products, marketing, culture, retail, and how he has hurt millions of customers. He needs to get out of our lives.

Assuming it's a factor to his departure, perhaps one of the greatest contributions of AI to humanity is showing up how Tim Cook has missed yet another major development in the world and tech, and that he needs to leave the scene.
 
I think a lot of the Cook hate had to do with his personal lifestyle. I remember all of the sideways juvenile-ish taunts thrown at him when he became CEO. Fortunately, MR put a stop to that here.

I think you hit the nail one the head. People here on MR complaining about how Cook was a bully to the EU or other countries. Who on earth even cares about stuff like that, unless they have a personal reason to care about something like that.
 
65, probably had enough and wants to do other things outside the business world, but he can't because of who he is.

I think he'll be OK. He seems to be a pretty mellow guy and prefers being out of the limelight. Years ago I'd see him walking around the downtown near where he lives by himself (as opposed to with an entourage like many CEOs). Or sitting in a remote corner of the Starbucks with his iPad avoiding attention.
 
Let's celebrate!!! Best news after he took over Apple! Please get rid of him on January 1, 2026. It is time for somebody with a technical background to take over. Hopfully not as greedy as the current guy. Please have 1TB as the base SSD configuration without extra cost.
 
be careful what you wish for.

at least tim had memories of jobs to look back on.

the next guy could be worse.

remember boys. stock go up.

next ceo: 4x MBA.

price increases, r&d slashed, apple staff replaced with co-pilot ai.
 
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Apple is just a great company. Tim Cook has taken it to heights that Steve Jobs could have only dreamed of, and I have no doubt Steve made the right choice naming Tim as his successor. The results speak for themselves. Apple is one of the world’s greatest companies. To me, it is the world’s BEST company.
 
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