But this sort of thing is true for any innovation - the seeds are always planted from a variety of sources. The PARC's existence doesn't invalidate what Jobs did for the Mac. It's like saying without the Blues there'd be no Led Zeppelin. Okay, but so what?
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Report: Tim Cook to Step Down as Apple CEO 'as Soon as Next Year'
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But this sort of thing is true for any innovation - the seeds are always planted from a variety of sources. The PARC's existence doesn't invalidate what Jobs did for the Mac. It's like saying without the Blues there'd be no Led Zeppelin. Okay, but so what?
Unpopular opinion: Tim Cook has not ‘played it safe’ as CEO or penny-pinched on R&D.
Look at the move away from Intel and the (hugely successful) pivot to their own processors on the MacBook line.
Vision Pro - love it or loathe it - is one big R&D project that is playing out in full view of the customer base.
AirTags, HomePod, AirPods…APPLE WATCH have all appeared under his direction in addition to a tonne of cloud services.
I’m not saying he’s perfect, and you know he could use a little more polish when it comes to his presenting, but given the limited product lineup he inherited I think it’s massively unfair to suggest Apple hasn’t been innovating / burning cash on R&D the last few years.
Two things can be true at once:
1. PHENOMENAL run by Cook.
2. It's time for some fresh leadership and direction.
1. PHENOMENAL run by Cook.
2. It's time for some fresh leadership and direction.
He is not qualified to be compared with Jobs.
Certainly not from me, I know that much.
It's been refreshing to see how much he has not assuaged to any pressures around any of that.
Kudos Tim!
Spot-on. Cook having both an engineering degree and an MBA, with years of experience working at another tech company before Apple, made him an outstanding choice.
Even though I think there has been a decline in Apple quality as of late, thanks for the ride Tim Apple! You did well during your time. I bought AAPL in 2013 when it was $14 (accounting for the split(s)) betting that Mr. Jobs wouldn't put someone in that would let the business fail; he did mych more than that.
Two Thumbs Up
Two Thumbs Up
According to some accounts, Steve Jobs told Cook:
Not even Jobs expected his successor to be like Jobs. For better or worse, the next guy will be different. Let's hope he follows Jobs' advice to Cook.
Seems like a great idea, Tim Cook was amazing for supply chain improvements but he seems to struggle too much with driving innovation. Time for some fresh air!
I am an Apple customer and AAPL shareholder. As an Apple Customer, I hate what Apple has done under Crook. As an AAPL shareholder, Tim has made me wealthy! There are two distinctly different viewpoints. I would say anyone who loves a company like people here, they should buy the shares as it can pay for your product enjoyment over time. I want more innovation and feel like Apple wouldn’t have made the wealth gap so much worse and customers would have benefited if a Jobs-like CEO innovated. I would say Crook has stopped innovation with means of controlling the entire pipeline which a lot of people view as innovation - M-series SoC as an example. I rather have products that improve how I experience life. As a CEO of a finance company, Tim would be a genius. The problem is AAPL is so far behind everyone else in current technology advancement. It has rested on what Steve built with incremental improvements instead of innovation to build a great future for both shareholders and customers.
Probably another popular opinion: Cook was, and still is, necessary. He is necessary for all the non-tech aspects of keeping a company running of that side: the politicking, the dealing with shareholder, the dealing with legal stupidity, the international minefriends.
He’s necessary to cover all the stuff the “innovators” don’t want to. And, to be blunt, he’s necessary as a whipping boy to take the hate and humiliation. I’m quite sure he’s aware that this is a part of why he gets paid the big bucks.
Jobs was great, but I do think, given how the world has gone, Jobs would have had some public melt-downs and temperament explosions if he had been in some of the situations Cook has been in.
Turnus would probably be a lot better as a tech-focused CEO. But he’d have to handle all the non-tech stuff too. I’d have to have the Chanel capacity as Cook to take s••t.
What’s right for your stock or what’s right for the customers? I believe Steve cared about the customers and building innovative products in which case Crook has failed the customers and only cared about the shareholders and building out the anti-competitive behemoth that is AAPL.
Actually i don’t think Tim will step down next year.
I think he likes or even loves his work to much.
I think he likes or even loves his work to much.
maybe they will go back to live keynotes instead of recorded and bring back some better hardware designs. I feel like most of the stuff that did anything of value was already being planned under Jobs. The things released that were likely fully under Cooks leadership have been underwhelming.
I don’t think the board will let him step down until the political and tech climate has stabilised.
This is a weird flex. You're not better than anyone who wants to see him leave Apple, my friend.
Looking at the comments here, many of you had best prepared to be disappointed.
Apple Intelligence right now is a disgusting ugly blight on his legacy
Pathetic if nothing is remediated before he leaves
Pathetic if nothing is remediated before he leaves
Yes, it reads as "I want him gone, but I'll smile and shake his hand and tell him he's wonderful as I slam the door shut behind him".
What it feels like is people just want Apple, no matter what the product is, to invent the “iPhone killer”.
And that product just doesn’t exist.
Apple hasn’t created it, open AI hasn’t created it, Google hasn’t created it, Samsung hasn’t created it, even the Meta glasses are basically just a phone accessory at the end of the day.
Computers & phones have become boring. They have become appliances. Wouldn't it be exciting if Apple, Inc started an appliance division?! Apple... "iWash", "iDry", "iCook", "iVac"..... /s (maybe)
I'm applying as Tim's replacement!
I'm applying as Tim's replacement!
Completely agree. I see a lot of people thinking that a new CEO means that they are about to get a whole bunch of free stuff, and… No, you’re not.
John Ternus isn’t starting the MacBook Air at a terabyte of storage with an upgradable SSD and bringing back every Apple failure like the iPhone Mini.
"The PARC's existence doesn't invalidate what Jobs did for the Mac."
There would have been no Mac if Jobs didn't personally witness what Xerox PARC developed.
Innovations such as a graphical user interface mouse-driven computer, and the introduction of personal cellular telephony are pretty much once in a lifetime events. Innovations like those are very few over one's lifetime. Jobs was very lucky to have been exposed to both so that Apple could develop the Mac and iPhone.