Become a MacRumors Supporter for $25/year with no ads, private forums, and more!

MacRumors

macrumors bot
Original poster
Apr 12, 2001
52,217
13,856



apple_tv_favorite_tv_shows-150x100.jpg
USA Today takes a look at the effect rumors of an Apple television set are having on expectations for next week's Consumer Electronics Show in Las Vegas, with the industry's existing players working hard to avoid to being caught flat-footed by Apple as mobile phone manufacturers in many cases were by the iPhone.

While rumors have pegged the Apple television set as offering Siri-powered voice recognition and control, the new report offers a few other tidbits of information on the project including claims that the company is working to launch models of at least 42 inches and that a 50-inch model is currently in the works in the its design studio.
Apple is said to be looking at a 42-inch or larger LCD TV with built-in Wi-Fi. Inside the locked-down studio of Jonathan Ive, senior vice president of industrial design at Apple, there's a slick 50-inch TV, according to the source who worked at Apple.
Early reports had claimed that Apple was looking at TVs in the 40-55" range, but a recent report from Digitimes claimed that suppliers were preparing components for smaller 32" and 37" models.

USA Today's report also summarizes some of the other expectations for an Apple television set, including Siri, an iOS-compatible processor supporting apps, AirPlay, and iCloud. But Apple reportedly continues to struggle with how to bring content to the new television set as it attempts to break free of the traditional cable TV model.
But a major roadblock for Apple along the way has been securing content needed to make an iTV succeed. The problems Apple is having securing content deals were described in an interview with a person who worked in the Apple TV group and verified by two television industry sources. All declined to be identified because of the confidential nature of the talks.

They say Apple has been unable to cut deals that would let it offer first-tier TV network programs for an à la carte iTunes TV service. That's seen as a key element to launching a revolutionary iTV.
With so many rumors pointing towards Apple's work on television sets, it's not surprising that company co-founder Steve Wozniak also believes that an effort is underway.
"I do expect Apple to make an attempt," says Apple co-founder Steve Wozniak, "since I expect the living room to remain a center for family entertainment, and that touches on all areas of consumer products that Apple is already making."
Even as Apple's plans remain under wraps and the subject of considerable rumors and speculation, it is clear that competitors are taking note of where the company is likely to go with its project, with today's report citing executives from Samsung, LG, and Microsoft all acknowledging the threat.
"We do not discount what they are going to do in the space -- they are going to come on strong," says [Microsoft general manager of content acquisition and strategy Ross] Honey.

Article Link: Reports of 50" Apple Television in Jonathan Ive's Lab as Talk Heightens Ahead of CES
 

ZipZap

macrumors 603
Dec 14, 2007
5,790
1,094
42" should be the minimum if multiple sets will be offered. Otherwise, a bigger set is needed.
 
Comment

MonkeySee....

macrumors 68040
Sep 24, 2010
3,858
435
UK
People need to stop calling "iTV". ITV in the UK will not allow it.

Anyway.....

Looking forward to seeing proper pictures etc.
 
Comment

damir00

macrumors 6502a
Oct 30, 2011
744
7
Sir I playing with a 50" makes much more sense than the earlier conjecture.
 
Comment

daxomni

macrumors 6502
Jun 24, 2009
453
0
While rumors have pegged the Apple television set as offering Siri-powered voice recognition and control, the new report offers a few other tidbits of information on the project including claims that the company is working on a to launch models of at least 42 inches and that a 50-inch model is currently in the works in the its design studio.
This forum needs an editor and/or proofreader.
 
Comment

John hayman

macrumors newbie
Aug 16, 2011
28
0
Personally I wouldn't want a TV over 37", I know many sports fans and film buffs would buy it but we all know apple, when the iTV 2 comes out and new features make the 1st gen slowww, people will kick themselves for buying a £2000 tv.
 
Comment

bbeagle

macrumors 68040
Oct 19, 2010
3,427
2,691
Buffalo, NY
What I'm expecting is that Apple will get streaming contracts with many different providers and this will be a part of the small Apple TV device. For a small fee, like maybe $10/month, you can get like 40 networks streaming like ESPN, Comedy Central, ABC Family, CNN, Fox, AMC, etc. etc. (Actually what I would like is a small fee like $5/month, and then you can add each additional channel individually to the package. It would be like 45 cents for ESPN, 12 cents for Comedy Central, etc. etc.) Then carriers would not be able to dictate what we watch. If ESPN wanted to raise rates, well then, us as consumers could choose to pay the new 60 cent rate, or drop ESPN.

Apple will want to control the whole experience, so you can OPTIONALLY buy a hardware TV with the Apple TV device built-in to it.

This is similar to how apple sells iMacs, but also sells Mac Minis. This makes the most sense. The reason to get the TV instead of using the Apple TV device with your own TV would be that the new Apple hardware TV would have a built-in Apple TV unit that comes up when the TV is turned on and no source-changing is necessary, and only one remote control is needed.
 
Comment

FakeWozniak

macrumors 6502
Nov 8, 2007
428
27
Just like the first rumors and reports on the iPad...

Just like the first rumors and reports on the iPad...
It's just going to be a 50" iPhone
 
Comment

Macman45

macrumors G5
Jul 29, 2011
13,198
133
Somewhere Back In The Long Ago
Nothing much above 42" for me....I just don't have the room for anything bigger, I have a fairly new smart TV, the itube (or whatever they call it) would need to be EXTRA special for me to fork out ££££
 
Comment

Shrink

macrumors G3
Feb 26, 2011
8,931
1,610
New England, USA
I don't mean to be less than wildly enthusiastic, but I can't even begin to imagine what a 50" Apple TV set would cost.

And without (at this point) top tier content, well...;)
 
Comment

JonneyGee

macrumors 6502
Jun 8, 2011
348
1,208
Nashville, TN
Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 5_0_1 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Mobile/9A405)

I don't get why Microsoft is listed as one of the companies feeling threatened by this move. They're not in the home electronics/TV market. Is it just that they want Apple to fail? Do they feel this somehow threatens their share in the PC marketplace? I can see how the iPad is a threat to PCs, but who will replace a computer with a TV?
 
Comment

kavika411

macrumors 6502a
Jan 8, 2006
617
3
Alabama
Inside the locked-down studio of Jonathan Ive, senior vice president of industrial design at Apple, there's a slick 50-inch TV, according to the source who worked at Apple.

A senior executive of one of the world's largest companies has [wait for it] a TV in his office.

This is bigger than all of us.
 
Comment

lewi

macrumors newbie
Jan 27, 2011
18
0
Well, at least we won't need to put up with rumours about one going 'missing' in certain local bars...
 
Comment

Kaibelf

Suspended
Apr 29, 2009
2,445
7,441
Silicon Valley, CA
"The problems Apple is having securing content deals were described in an interview with a person who worked in the Apple TV group and verified by two television industry sources."

Yawn. I'm so sure ANY of these sources were ever even in the same room as ANY of the real decision-makers. :rolleyes:
 
Comment

bbeagle

macrumors 68040
Oct 19, 2010
3,427
2,691
Buffalo, NY
I don't mean to be less than wildly enthusiastic, but I can't even begin to imagine what a 50" Apple TV set would cost.

I don't get this line of thinking.

You can currently get a 50" TV for anywhere between $400 Vizio and $2000 Sony. Apple will undoubtedly use a more expensive TV with much better parts, add $200 to the cost of it for the integration of Apple TV, and charge that.

When the Apple television set for $2200 comes out, people will claim it's the same as the $400 Vizio TV with an $1800 'apple tax', when that is the furthest from the truth.
 
Comment

JonneyGee

macrumors 6502
Jun 8, 2011
348
1,208
Nashville, TN
Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 5_0_1 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Mobile/9A405)

The Great Boony said:
Android knock-off coming 2 months after Apple release theirs.

The Samsung EyeTeeVee!
 
Comment

FrizzleFryBen

macrumors 6502
Dec 14, 2009
404
18
Charlotte, NC
Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 5_0_1 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Mobile/9A405)

I don't get why Microsoft is listed as one of the companies feeling threatened by this move. They're not in the home electronics/TV market. Is it just that they want Apple to fail? Do they feel this somehow threatens their share in the PC marketplace? I can see how the iPad is a threat to PCs, but who will replace a computer with a TV?

They are in fact in the TV market. Media Center. In fact I just bought 300 copies of Media Center Embedded for one of my products. That's was about $30K and I'm small fish. If Apple TV could run apps I could create one for it and save me a ton of money.
 
Comment
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.