Reports of 50" Apple Television in Jonathan Ive's Lab as Talk Heightens Ahead of CES

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USA Today takes a look at the effect rumors of an Apple television set are having on expectations for next week's Consumer Electronics Show in Las Vegas, with the industry's existing players working hard to avoid to being caught flat-footed by Apple as mobile phone manufacturers in many cases were by the iPhone.

While rumors have pegged the Apple television set as offering Siri-powered voice recognition and control, the new report offers a few other tidbits of information on the project including claims that the company is working to launch models of at least 42 inches and that a 50-inch model is currently in the works in the its design studio.
Apple is said to be looking at a 42-inch or larger LCD TV with built-in Wi-Fi. Inside the locked-down studio of Jonathan Ive, senior vice president of industrial design at Apple, there's a slick 50-inch TV, according to the source who worked at Apple.
Early reports had claimed that Apple was looking at TVs in the 40-55" range, but a recent report from Digitimes claimed that suppliers were preparing components for smaller 32" and 37" models.

USA Today's report also summarizes some of the other expectations for an Apple television set, including Siri, an iOS-compatible processor supporting apps, AirPlay, and iCloud. But Apple reportedly continues to struggle with how to bring content to the new television set as it attempts to break free of the traditional cable TV model.
But a major roadblock for Apple along the way has been securing content needed to make an iTV succeed. The problems Apple is having securing content deals were described in an interview with a person who worked in the Apple TV group and verified by two television industry sources. All declined to be identified because of the confidential nature of the talks.

They say Apple has been unable to cut deals that would let it offer first-tier TV network programs for an à la carte iTunes TV service. That's seen as a key element to launching a revolutionary iTV.
With so many rumors pointing towards Apple's work on television sets, it's not surprising that company co-founder Steve Wozniak also believes that an effort is underway.
"I do expect Apple to make an attempt," says Apple co-founder Steve Wozniak, "since I expect the living room to remain a center for family entertainment, and that touches on all areas of consumer products that Apple is already making."
Even as Apple's plans remain under wraps and the subject of considerable rumors and speculation, it is clear that competitors are taking note of where the company is likely to go with its project, with today's report citing executives from Samsung, LG, and Microsoft all acknowledging the threat.
"We do not discount what they are going to do in the space -- they are going to come on strong," says [Microsoft general manager of content acquisition and strategy Ross] Honey.
Article Link: Reports of 50" Apple Television in Jonathan Ive's Lab as Talk Heightens Ahead of CES
 

ZipZap

macrumors 603
Dec 14, 2007
5,460
862
42" should be the minimum if multiple sets will be offered. Otherwise, a bigger set is needed.
 

MonkeySee....

macrumors 68040
Sep 24, 2010
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People need to stop calling "iTV". ITV in the UK will not allow it.

Anyway.....

Looking forward to seeing proper pictures etc.
 

damir00

macrumors 6502a
Oct 30, 2011
744
7
Sir I playing with a 50" makes much more sense than the earlier conjecture.
 

daxomni

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Jun 24, 2009
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While rumors have pegged the Apple television set as offering Siri-powered voice recognition and control, the new report offers a few other tidbits of information on the project including claims that the company is working on a to launch models of at least 42 inches and that a 50-inch model is currently in the works in the its design studio.
This forum needs an editor and/or proofreader.
 

John hayman

macrumors newbie
Aug 16, 2011
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Personally I wouldn't want a TV over 37", I know many sports fans and film buffs would buy it but we all know apple, when the iTV 2 comes out and new features make the 1st gen slowww, people will kick themselves for buying a £2000 tv.
 

bbeagle

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Oct 19, 2010
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What I'm expecting is that Apple will get streaming contracts with many different providers and this will be a part of the small Apple TV device. For a small fee, like maybe $10/month, you can get like 40 networks streaming like ESPN, Comedy Central, ABC Family, CNN, Fox, AMC, etc. etc. (Actually what I would like is a small fee like $5/month, and then you can add each additional channel individually to the package. It would be like 45 cents for ESPN, 12 cents for Comedy Central, etc. etc.) Then carriers would not be able to dictate what we watch. If ESPN wanted to raise rates, well then, us as consumers could choose to pay the new 60 cent rate, or drop ESPN.

Apple will want to control the whole experience, so you can OPTIONALLY buy a hardware TV with the Apple TV device built-in to it.

This is similar to how apple sells iMacs, but also sells Mac Minis. This makes the most sense. The reason to get the TV instead of using the Apple TV device with your own TV would be that the new Apple hardware TV would have a built-in Apple TV unit that comes up when the TV is turned on and no source-changing is necessary, and only one remote control is needed.
 

FakeWozniak

macrumors 6502
Nov 8, 2007
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Just like the first rumors and reports on the iPad...

Just like the first rumors and reports on the iPad...
It's just going to be a 50" iPhone
 

Macman45

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Jul 29, 2011
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Nothing much above 42" for me....I just don't have the room for anything bigger, I have a fairly new smart TV, the itube (or whatever they call it) would need to be EXTRA special for me to fork out ££££
 

Shrink

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Feb 26, 2011
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I don't mean to be less than wildly enthusiastic, but I can't even begin to imagine what a 50" Apple TV set would cost.

And without (at this point) top tier content, well...;)
 

JonneyGee

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I don't get why Microsoft is listed as one of the companies feeling threatened by this move. They're not in the home electronics/TV market. Is it just that they want Apple to fail? Do they feel this somehow threatens their share in the PC marketplace? I can see how the iPad is a threat to PCs, but who will replace a computer with a TV?
 

kavika411

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Jan 8, 2006
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Inside the locked-down studio of Jonathan Ive, senior vice president of industrial design at Apple, there's a slick 50-inch TV, according to the source who worked at Apple.
A senior executive of one of the world's largest companies has [wait for it] a TV in his office.

This is bigger than all of us.
 

lewi

macrumors newbie
Jan 27, 2011
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Well, at least we won't need to put up with rumours about one going 'missing' in certain local bars...
 

Kaibelf

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Apr 29, 2009
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"The problems Apple is having securing content deals were described in an interview with a person who worked in the Apple TV group and verified by two television industry sources."

Yawn. I'm so sure ANY of these sources were ever even in the same room as ANY of the real decision-makers. :rolleyes:
 

bbeagle

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Oct 19, 2010
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I don't mean to be less than wildly enthusiastic, but I can't even begin to imagine what a 50" Apple TV set would cost.
I don't get this line of thinking.

You can currently get a 50" TV for anywhere between $400 Vizio and $2000 Sony. Apple will undoubtedly use a more expensive TV with much better parts, add $200 to the cost of it for the integration of Apple TV, and charge that.

When the Apple television set for $2200 comes out, people will claim it's the same as the $400 Vizio TV with an $1800 'apple tax', when that is the furthest from the truth.
 

JonneyGee

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The Great Boony said:
Android knock-off coming 2 months after Apple release theirs.
The Samsung EyeTeeVee!
 

FrizzleFryBen

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I don't get why Microsoft is listed as one of the companies feeling threatened by this move. They're not in the home electronics/TV market. Is it just that they want Apple to fail? Do they feel this somehow threatens their share in the PC marketplace? I can see how the iPad is a threat to PCs, but who will replace a computer with a TV?
They are in fact in the TV market. Media Center. In fact I just bought 300 copies of Media Center Embedded for one of my products. That's was about $30K and I'm small fish. If Apple TV could run apps I could create one for it and save me a ton of money.