Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
I still have my two iPhone boxes (4S & 5s) and my iPad Air box. I did toss out my 3rd Gen. iPod box, but I've been a good boy since. :D

----------



It's probably for the "cheap" model which I believe is the sport watch/edition. To be honest, I would appreciate a nicer looking case, but it's not the end of the world if that's the actual case.

Hope so. It's not super important or anything but if you spend a grand on a watch, a "luxury" watch they always come with a nice little case. A plastic clamshell is .... not it.
 

Attachments

  • image.jpg
    image.jpg
    368 KB · Views: 311
you have a pic like that for the apple watch (steel) ?

Yes, but only gold version comes with the charging case. You can go on Apple Store page for any AW and click on "Features and What's in the Box"
 

Attachments

  • image.jpg
    image.jpg
    322.1 KB · Views: 260
Apple is trying to get into the luxury watch game. If you've ever bought a luxury watch you get a nice case with it. This is junk. :eek:

On several sites this is being reported as a fake. Let us hope. :D

If Im spending 1k on a watch a nice case would make sense. This ain't it. :mad:

I spent more than 1k on my movado and it didn't come with anything all that fancy. In fact, the Apple box looks better.
 
Apple is trying to get into the luxury watch game. If you've ever bought a luxury watch you get a nice case with it. This is junk. :eek:

On several sites this is being reported as a fake. Let us hope. :D

If Im spending 1k on a watch a nice case would make sense. This ain't it. :mad:

I give you Jony Ive via the Finacial Times:

“We didn’t want the packaging to be a sort of shorthand for value, where the box needs to be big and we have to include expensive materials. We’ve always liked the idea that if we are heavy in our thinking, we can be much lighter in the implementation. So there’s huge virtue, I think, in keeping the packaging small: at least, it is the right choice environmentally, it’s easier to move things around and you don’t end up with your wardrobes full of large watch boxes that you don’t use.”
 
Sweet find. Hopefully it's a nice small watch case... LOL

Seriously....I bet Lisa Jackson has to sign off on all packaging these days. I'm sure the number one goal with packaging is that it's highly recyclable. Jony probably got an exception for the Edition Watch. :D
 
I spent more than 1k on my movado and it didn't come with anything all that fancy. In fact, the Apple box looks better.

If your Movado didn't come with a nice, black case, it's fake. I don't know what the Apple watch case will ultimately look like, but if it's just a box with a plastic piece the watch sits on, that says more cheap sport watch and less fine jewelry.
 
If your Movado didn't come with a nice, black case, it's fake. I don't know what the Apple watch case will ultimately look like, but if it's just a box with a plastic piece the watch sits on, that says more cheap sport watch and less fine jewelry.

Movado cases are nice
698746567_o.jpg
 
heeloliver;

If you see the comments it sounds like his mate (apple retail staff) was saying "did this come after I left work?"

Im guessing its the Friday 10th Stock which Im sure he'll get pretty much fired from for posting the retail packaging publicly before launch. I was one of the first to view the Mac rumours link and his profile was public for all of 2 mins. Now its private.

I work at apple retail and we've got 2 overnight shifts, 9pm-6am tonight (now) and tomorrow night, to set up for the watch preview. I doubt we'd actually put out any of the watch displays tonight and have them out a day early...


I'm not working tonight but i'm working tomorrow. its completely plausible that we've already got the watches in stock. I know nothing though because I haven't seen anything.
 
The boxes look nice and simple - as expected from an apple product.

However, I would like to ask what the fascination with the box is all about. I mean any box from apple and all those unboxing videos. For me, the box is nice and within a few minutes will be in the trash. I guess I don't get it.

I think the packaging is beautiful and I can tell a lot more thought has gone into it than with most products. It's a good idea to keep all the Apple packaging because if you look on eBay you'll find out that resale of Apple items are usually at a higher price if you can ship it in all the original packaging. Although I do take all the Apple stickers out. I bought a big tree wall decal for my office and will put all my Apple stickers on it. I even have original rainbow color stickers from back in the day :)
 
Packaging is a funny thing. In the makeup world, the packaging costs like an order of magnitude more than the item itself. In retail, the packaging is arguably as important as the item itself.

Where do you want your money to go, on the box or on what's inside?
 
Hope this isn't real.......the print looks poor and the folds aren't crisp enough for production packaging. Having said that, Apple has been letting its standards for excellence slip as of late - I thought the iPhone 6 pics last year were fake as I couldn't imagine Apple putting a product out with big ugly plastic bands around the sides of the case and a protuding camera lens!
 
Apple packaging is probably the best in the industry, It's class

----------

The edition though, will need an impressive box. Watches in those price ranges come in very nice wooden boxes, be interesting what apple offers.

The normal apple packaging is fine for the sport and ss
 
I love Apple's style.

However, I really don't care for nor am I excited for the watch. It's the one Apple product that I can't see a use for in my life.
 
Do anyone knows if it is possible to pre order the watch from a country outside the launch-countries and pick up in for example Berlin the 24th April?
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.