Having used my iphone 6s+ for a year I feel it has the best iphone display for sharpness and brightness (i chose it over the 6 for these reasons). It is also amazingly fast, but I cant shake the feeling its just too big. Living with it day to day is a chore due to its size and weight. I'm 6 foot and I have large hands and while I have developed the muscle memory to use it one handed I've decided I want a change instead of lugging around a mini tablet. Always having to take it out of the pocket when I sit at my desk or driving my car. Not really being able to use it while walking because of the fear of dropping it. It's not a convenient device to use (FIRST WORLD PROBLEMS). I like to use my phones one handed and it's a little tough with the plus size. Now of course I had to try the 7+ but felt it was not any different in performance from the 6s+. Not enough to justify the extra cost. The 7 looks amazing in matt black and performances really well but the resolution kinda bothered me (as it did with the 6 and 6s - still not 1080p) and the size is still a touch too large (wide) to hold comfortable as this phone is as slippery as a bar of soap. I like to use my iphones without a case so was too fearful I would eventually drop it. And the prices in the UK, wow £700 - its a tough one to swallow! Also out of the 2 iphone 7's I tried the displays where dimmer and yellower than my 6s+. Meanwhile the display models in the Apple stores are bright and white.....?! I've just purchased an iphone 5s as a present for a family member and it reminded me how much I loved the form factor. With a nice Piel frama unipur case this phone fits in any pocket. The SE brings the performance I require, a decent camera and is very light. I've always had black iphones so I thought I'd mix it up I went for a white SE 64gb and couldn't be happier. The white makes the phone look a little bigger to me and while I know there will be a period of adjustment to hit those keyboard targets I will get there in a few days. And for £400, almost half the price of the 7 for what feels to me like a device which performs just as well. Ok so its half the storage size of the 128GB but I dont need that much space. Here's to Apple either keeping the SE size alive of shrinking the 8 down (and making the screen 1080p at least). True story.