- Apr 12, 2001
Reuters has added to the long list of confirmations and claims that Apple will introduce a gold variant of iPhone with its next device - the iPhone 5S. The report cites supply chain sources in Taiwan for the information.
This follows a research note last week in which KGI Securities analyst Ming-Chi Kuo stated that Apple would offer an iPhone in a gold casing in addition to the more traditional black and white. TechCrunch's MG Siegler followed up with his own claims and AllThingsD and 9to5Mac soon followed.
Zou went on to say that a champagne or gold color would be able to portray a luxury or high-end image that was also more restrained and subtle. Most of the customers Reuters interviewed at Apple's Xidan store, however, weren't sold on the idea of a gold iPhone, and consumers in India were "just as skeptical."Commercially it makes sense, said Jerry Zou, Senior VP and Partner at FleishmanHillard, a public relations firm in Beijing. New colors would add "novelty and variety, both of which are key to winning over fickle Chinese consumers.
Reuters also spoke to Brandon Edwards, a Shanghai-based product designer who believes that a gold iPhone may only add cultural relevance for Apple's existing customers in the country rather than attract new ones who are using other smartphone brands.
Apple is expected to unveil the iPhone 5S at an event on September 10, with a fingerprint sensor and perhaps a new 128 GB maximum storage capacity being other significant additions besides the new gold color option.
Article Link: Reuters Also Confirms Gold iPhone, Speculates on Potential China Popularity