Revamped Google Play Music Streams Content Based on User Location, Activity, and Time of Day

Discussion in ' News Discussion' started by MacRumors, Nov 14, 2016.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Google today announced an overhaul of its Google Play Music streaming platform, with new contextually aware, opt-in music recommendation features that promise a more personal music listening experience.

    Building on its stated aim of helping users find the right music for any moment, Google says the fresh take on its streaming service is "smarter, easier to use, and much more assistive", thanks in large part to deeper integration with machine learning technology that allows it to offer content based on user location, time of day, current activity, and music preferences.


    Central to the overhaul is a redesigned home screen that Google likens to "the ultimate personal DJ", which learns what you like to listen to and when you like to listen to it, presenting content accordingly. Examples include suggesting a users' workout playlist when they arrive at the gym, offering music for unwinding after a day at the office, and recommending additional songs from new artists the user has previously expressed an interest in.
    In addition to the new opt-in personalization features, the overhauled service also includes a new regularly updated offline playlist based on what users listened to recently, enabling subscribers to listen to their favorite music even if they lose their connection.

    Powered by the company's machine learning systems and teams of human curators, Google promises the experience will "keep evolving" and improve the more it's used, whether that's through the company's recently launched Google Home smart speaker, on Chromecast devices such as the new 4K Chromecast Ultra, or its Google Pixel smartphones, which were unveiled last month.

    The price of Google Play Music remains $9.99 per month and the company says it's rolling out the revamped service globally this week across iOS, Android, and the web.

    Article Link: Revamped Google Play Music Streams Content Based on User Location, Activity, and Time of Day
  2. Aussi3 Suspended


    Jun 3, 2012
    Facesticks on the App store
    Yeah I want google to spy on everything I do more..! No thanks!
  3. SeaFox macrumors 68030


    Jul 22, 2003
    Somewhere Else
    Oh, boy, Sounds like more homogenization of music tastes. Heaven forbid there be listeners that:
    • Are more interested in music from outside their own little corner of the globe.
    • Do not work the standard M-F 8-5 job -- and therefore have a different idea of "morning" "midday" "bedtime" and even "weekend".
    • Like to rest and chill with heavy metal, but work out to smooth jazz.
    • Have tastes that are completely contrary to what some marketroid thinks is "the popular music in this metropolitan area".
    I've tried the curated playlists, AI playlists, etc of music services, and you know what? A tweaked iTunes DJ (a feature that is no longer in the program's current version) generally gives me a "radio station" that I enjoy more.
  4. Hawk999 macrumors newbie


    May 1, 2014
    Eindhoven, the Netherlands
    Everything SeaFox said and still no EQ on IOS.
  5. japanime macrumors 68000


    Feb 27, 2006
    I use Google Music's storage locker, and I love it. Works just as well (maybe even better) than iTunes Match, and it costs me nothing.

    However, music chosen for "me" based on my location? Here in Japan? Uh, no thanks, Google. Soundalike-lookalike-talentless idol bands are definitely NOT something I want to be force-fed.
  6. Piggie macrumors G3


    Feb 23, 2010
    You will have to come out of your cave at some point.
    Just how good do you think any AI system can ever be for you, or anyone, when you keep everything secret from it?
    Exactly like expecting a stranger in the street, who knows nothing about you, being of any use to you.
    That's not reality.

    Does a boss at work, keep every single thing secret from his or her assistant as they are worried the assistant will be telling everyone else, would not be much use as an assistant then!

    Why are you so paranoid?
    No one cares where you get your coffee from, or watch some porn. You are not that important, and neither are 99.999% of other people.
  7. Turnpike macrumors 6502


    Oct 2, 2011
    New York City!
    Both Google and Apple are trying too hard to force too many features into the simple act of listening to music. Can I just buy a few songs and have them on an easy to use player interface please...? PLEEEAASSE....?
  8. asiga macrumors 6502a

    Nov 4, 2012
    This brings me a cool answer for when anybody asks me again why I changed from being an Apple fan to a critic: Apple has become even worse than Google, which I though was mathematically impossible.
  9. meaning-matters, Nov 14, 2016
    Last edited: Nov 14, 2016

    meaning-matters macrumors 6502


    Dec 13, 2013
    'Based on location, activity, time, emotion during calls, ambient sound, purchases, gender, what friends played, medical record, velocity, ...' It's Google after all.
  10. adamneer macrumors 6502

    Apr 18, 2013
    Chicago, IL
    Ugh, can't anybody pick their own **** anymore? Why does everything need to be "curated"? Technology is awesome, but it doesn't have to replace every basic human functionality...
  11. Cache macrumors regular

    Sep 12, 2007
    The app does look much cleaner than Apple Music though.
  12. lowendlinux Contributor


    Sep 24, 2014
    North Country (way upstate NY)
    I listen to the same music whether relaxing, working out, flying or whatever..I'm good Google thanks
  13. chr1s60, Nov 14, 2016
    Last edited: Nov 14, 2016

    chr1s60 macrumors 68000


    Jul 24, 2007
    I agree a lot with what you said. Many are overprotective of information they give out but expect a system to be able to provide them results as if they actually know them. The true challenge is finding the fine line between what a system truly needs to be productive and useful and what a company is wanting for their own use.

    A good example is the apple text prediction. Other keyboards, such as SwiftKey are extremely more accurate at what they do than Apple but they also collect more info. The Apple prediction is awful in my opinion and continues to fail to predict common phrases I say daily, yet many stick with them due to their privacy policy.

    Either all companies form a line somewhere on what is needed or not needed or there will simply always be the need for the consumer to make the choice over who to trust and to go with the better system or features, or possibly settle for less in order to keep more private.
  14. mr.bee macrumors 6502a


    May 24, 2007
    Brussels, belgium
    Theres a huge difference between AI enriching my life and AI as a tool to monetise my personal data and make it a company's core business.
  15. chr1s60 macrumors 68000


    Jul 24, 2007
    That isn't hard. Apple Music's design is awful.
  16. JaySoul macrumors 68030


    Jan 30, 2008
    Why is everyone freaking out?

    I'm in the music industry, I also pay for Google Play Music and trust me - 99% of people are useless about actively seeking out new music. And it's not even been that intuitive on GPM itself.

    Anything that helps get good new music to listeners should be applauded. Also, this is opt-in so you don't HAVE to do it.
  17. dannys1 macrumors 68020


    Sep 19, 2007
    I've often wanted to listen to music based on what location i'm in....

  18. pentrix2 Suspended

    Aug 3, 2015
    Unfortunately, every single post except yours of course...haven't learned to read
    "In addition to the new opt-in personalization features"
  19. 69Mustang macrumors 604


    Jan 7, 2014
    In between a rock and a hard place
    I swear to Jeebus. Reading comprehension is severely lacking in this thread. Either the quotes above are from people who didn't read the article or seriously didn't understand what they read. It's an OPT-IN option. It's not mandatory, it's not on by default. It takes a conscious decision to choose to use the feature. If someone chooses the feature that means they obviously see it as a value add.

    For those of us with common sense, we realize we can continue doing what we've been doing and the feature doesn't affect us at all. I use GPM on a family plan. This feature doesn't appeal to me so I'm not going to opt in. See how easy that is?:rolleyes:
  20. mr.bee macrumors 6502a


    May 24, 2007
    Brussels, belgium
    Oh it's OPT-IN! Now they are allowed to upload my data to their servers!

    Thanks for enlightening me!

  21. Gudi macrumors 68030


    May 3, 2013
    Berlin, Berlin
    Revamped Google Play Music Streams Content Based ...

    I'm not even able to tell which of these words belong to the products/services name?
  22. navaira macrumors 68040


    May 28, 2015
    Amsterdam, Netherlands
    One day they will manage to add gapless playback to Android phones and I will send flowers over to their headquarters.

    Seriously people. Stop fiddling with the interface and "curated" stuff. Make it PLAY MUSIC CORRECTLY first. Why is this so difficult.
  23. gnasher729 macrumors P6


    Nov 25, 2005
    That's exactly how I like it. I don't want anyone to try to figure out what my taste in music is.
  24. burgman macrumors 68000


    Sep 24, 2013
    Oh you poor dear... Forced to open an app and forced to listen to only what they allow. if you want to only download a few songs by a mp3 player.
  25. navaira macrumors 68040


    May 28, 2015
    Amsterdam, Netherlands
    Well the previous comment to this is a bit sarcastic perhaps. But you can use iTunes (Mac + Win), Poweramp (Android) or whatever this is called on iOS. Disable streaming capabilities. Hey presto. I used Poweramp for a very, very long time and perhaps that spoiled me because it's perfect. Unlike Spotify (which is a hot mess), Google Play Music (which is just frustrating) and Apple Music (I don't have words to describe how buggy AM is).

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