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Revamped Infinite Loop Apple Store in Cupertino Now Open
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Why don't you buy some and sell them on EBay? I would buy, and many others would too.
That is straight up incorrect. I've been to that store before the redesign about 15 times in total (I wear an Apple T-shirt, jacket or hat every day of the week don't laugh)and they sold a ton of stuff. Everything a normal Apple Store had. Computers, accessories, speakers, chargers, cables, cases, iPads and even iPods. They sold it all. Half of the store was devoted to apparel and accessories but half of it was a regular Apple Store.
Employees could walk in and with a badge, get their employee discount or grab a hat if it was raining. it was pretty convenient for people working on campus that needed a charger in a pinch.
Both times I went to the Apple corporate store, it was closed. The first time, I got there too late (traffic!!!!!!!!). The second time was when they closed up shop for the overhaul. Now I'm not doing work in that area anymore. Bummer! 
I like this Apple one better
what better way than a better comfort, better presentation, selling hardware products as well as the usual merchandise clothing, mugs etc...
Boost business. Apple should be building more of these stores too...... if they wanna tackle building something.
I'd be happy at least coz now i would have a place to get my Apple mugs from.
what better way than a better comfort, better presentation, selling hardware products as well as the usual merchandise clothing, mugs etc...
Boost business. Apple should be building more of these stores too...... if they wanna tackle building something.
I'd be happy at least coz now i would have a place to get my Apple mugs from.
I think this change is deeply disappointing. I visited the store earlier this year and I loved that you could get T-shirts, jackets, mugs, hats, keyrings, badge tags among other things all with the apple logo on it. My favorite thing was the T-shirt sayings like "I visited the Apple campus but that's all I'm allowed to say" or "I visited the mothership." It was the only place in the world you could buy stuff like it. If you were an Apple employee or visiting the store, you had something that fit every budget. Now the apple logo items are limited and the selection looks anemic but you can get an iPhone or macbook here just like you can anywhere else down the street or across the world. IMHO, it makes this location less unique and less of a destination. What was a cool place for the apple faithful to bring home souvenir from the a campus visit is now just like any other Apple store.
My thoughts exactly. What possible benefit could Apple get from turning their campus store into just another Apple retail store? People can buy a MacBook at any Apple store, or online. People went to the campus store because they could get Apple-branded stuff that they couldn't get anywhere else in the world. Now, other than the "I went to the Apple campus" bragging rights, what reason would anyone have to go there?
And the campus store also used to be popular among employees, providing an easy way to get various random pieces of (mostly third-party) gear that they needed. With the corporate discount, it wasn't too much more expensive than Fry's or Amazon, and you could pick stuff up by walking downstairs instead of driving for ten minutes each way. No third party accessories and almost no gifts to buy for family and friends means Apple employees won't have any reason to darken the door of the place.
Then again, maybe this is their way of discouraging visitors to the old campus, given how ridiculous the parking situation is with all of the main six buildings housing way more engineers than they were really designed to handle. Maybe they'll go back to having a really cool Apple campus store that people will want to visit when the new campus opens. One can only hope.
That's at least a year away, if we're lucky. What could possibly have motivated them to make these changes now, rather than waiting a year?
And yes, I know there were always complaints from visitors about not being able to pick up Macs and iOS devices at that store, but that really didn't require any more shelf space than they had already dedicated to those products. They just needed to steal some square footage for product storage so employees could go back in the back, pick up the hardware, and bring it out to the customer.
IIRC, at least historically, it was an Apple store minus the computers. They had them on display, but only for delivery, not immediate pickup. Maybe that changed recently.
I'd like to buy some of these nick knacks, wish they sold their merchandise online. So only people in Cali can get this stuff? That makes a lot of sense
"Before it was redesigned, the campus store only sold items like T-shirts and coffee mugs, but after the revamp, it is a full Apple Store that lacks only a Genius Bar for device repairs."
This is not correct. I'm sure it's much closer to a "regular" Apple Store now, but when I was there in 2011 and 2012 they sold iPads, iPods, and a few stock models of Macs. Yes, they had LOTS of logo merchandise, but to say that's all they sold is simply inaccurate. In addition to a limited selection of core "hero" products, they also carried a lot of accessories like speakers and headphones.
Exclusivity of their brand is a big part of Apple's profits. Giving away t-shirts, mugs etc would dilute a brand that has to be as exclusive as possible. Nike faced a similar problem in the 1990s when its brand became diluted, and it took them many $$$ to come back.
And a shareholder you should know that Cuppertino is not where Apple is
I've got one of those white plastic Apple bags. Recycled fabric would be cool now-a-days.
Exclusivity of their brand is a big part of Apple's profits. Giving away t-shirts, mugs etc would dilute a brand that has to be as exclusive as possible. Nike faced a similar problem in the 1990s when its brand became diluted, and it took them many $$$ to come back.
And a shareholder you should know that Cuppertino is not where Apple is
IFFFF i were a shareholder. I am not.
Sorry for digging this up but dammit, why didn't I know about this when I was in San Fran in July last year??? :-(
Apple likes to create this kind of "special feel".
This kind of stuff will not be everywhere. If you want merchandise like this, you need to get it at the Apple HQ.