IMO if a store offers a good return policy (Best Buy- 30 days no hassles), that's their own fault for losing out on whatever they'll make on the open box price. It's designed to bring more customers to buy things more freely, and it probably works well, but if you just go by the rules that's their loss. For example, I bought the base model at Best Buy like the 3rd day it came out. After a lot of debating, I decided I wanted 16GB of RAM. I put my order in, which didn't deliver until yesterday, but I returned the other RMBP on day 30 just because I could. I don't see anything wrong with it if they're offering an easy to-take-advantage-of- system.