I didn't watch their content when I had a free account from T Mobile, why do they think I am going to watch now?
And Roku recently got HBOMAX as wellThey are the largest in the USA, iThink, and definitely a larger userbase than AppleTV boxes. I mean, Apple had to add AppleTV to the Roku lineup, so that should tell you something there...
I kind of fell that Roku paid too much for these shows. Few wanted them when they were on Quibi - why would people want them now that they're elsewhere?
What an incredible waste of money. No one watched the stuff before, no one will watch the same old stuff now
Sounds like alot of money for content that nobody was really interested in.
According to https://www.statista.com/statistics/1021332/united-states-connected-tv-devices-market-share/I wouldn't have expected Apple TV to be largest but I would have expected Chromecast or Amazon devices to be far larger in terms of usage (as opposed to device shipments). I've never looked into it though.
So Roku clearly has a lot of market share as a streaming box, but it probably doesn’t have the mindshare (as a streaming service) of a Netflix or Hulu or Disney+
I agree. I think it will fold isn a year's time.Flushing money down the drain.
The reason you've never heard anyone talk about a new show on the Roku Channel and "they don’t seem to have the same name recognition for original content as the major streaming services" is because Roku never had their own original content until now.Mindshare is different than market share, though. If I hear about a new hit streaming show, it’s on Disney+, Hulu, Netflix, Peacock, or AppleTV+. I’ve never once heard someone talk about some new show they’re getting into where they say, “Oh, it’s on The Roku Channel”. (Actually, this is the first I’m hearing of The Roku Channel.) While there do seem to be viewers for Roku’s service, they don’t seem to have the same name recognition for original content as the major streaming services.
What is it that you prefer about Roku as opposed to other steaming options?
Actually, this is the first I’m hearing of The Roku Channel.
Do you know what Roku's marketshare is? Everyone of my TV's is a TCL with Roku built in. It is great. And TCL makes very low latency TV's with almost OLED like black levels. You can't beat them for anywhere near their prices.
I use it every night in my bedroom to access broadcast tv channels through the Xfinity Stream app. I purchased it specifically so I don't have to pay for another cable box. And of course use streaming apps on it, Prime video, Peacock, or any other service I might be subscribed to for the moment.Does anyone know someone who uses Roku to any significant level? I know they have a significant share of device shipments due to being baked into low end televisions but I've never heard anyone talking about using Roku as their primary streaming device. Anecdotal, I know. They just seem to me like the Crackle of streaming appliances.
I wish these companies would consult with me for only $1M before making these terrible purchases.
Roku makes set top boxes. Who is going to watch vertical video on a TV when they wouldn’t even watch it on a phone? They must have too much money burning a hole in their pocket and executives wanting to expand the business for the sake of expanding it who don’t know what they’re doing.
I love roku and it seems toDoes anyone know someone who uses Roku to any significant level? I know they have a significant share of device shipments due to being baked into low end televisions but I've never heard anyone talking about using Roku as their primary streaming device. Anecdotal, I know. They just seem to me like the Crackle of streaming appliances.
Nobody Wanted to Pay for Quibi When It Launched — Now Its Shows Are Streaming for Free on Roku - RollingstoneWhere does Roku bring the extra $100M to buy unpopular shows? Why get Roku in the first place, most modern devices have an App that can stream any service
Roku announced its acquisition of Quibi in a press release Friday. Quibi’s entire catalogue will now be exclusive to the Roku Channel, beginning later this year. The Roku Channel is a free, ad-supported streaming service available on the company’s hardware. Quibi used to cost $4.99 per month with ads, and $7.99 for an ad-free version, so Roku is offering a much better deal for basically the same content.
As a Roku investor, I am thrilled.You have to ask why Quibi failed though.
Was it the content or was it:
- The timing of the launch (April 2020)? That was around the height of the 1st wave of the coronavirus pandemic.
- The name of the service? What's a Quibi?
- The business model? You pay $5 per month to watch a few short videos and you still get served ads? Yes, their business model is similar to Hulu's ad supported version of which 70 percent of their subscribers are on, but Hulu's got a lot more content (new, old, and originals) and they had 1st mover advantage. And if you took advantage of the Hulu Black Friday promos in 2018 ($$0.99/mo for 1 year), 2019 ($1.99/mo for 1 year), and 2020 ($1.99/mo for 1 year), Quibi is a poor value in comparison.
- Quibi had to acquire new subscribers from scratch and you had to watch the shorts on a small screen vs your big screen TV at home.
I don't believe the problem was the content; Quibi has several good shows.
Quibi managed to acquire "an estimated 400,000 to 500,000 subscribers."
Meanwhile, as of Q3 2020, Roku had 46 million active accounts and their Roku Channel reached 54 million U.S. households.
Roku's going to have a lot more people watching this content now. For Roku, this is an investment in their platform which, for their most recent quarter, grew revenue 78 percent year-over-year.