That's probably why Connectix got bought by Microsoft. Embrace, extend, and extinguish.
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Rosetta Won't Support x86 Virtualization Apps Running Windows
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I think the one segment you guys have missed is the medical market. Even if you avoid the practice management software, states like NY have the mandated applications for controlled medicines that only work on windows. I remember my doctor complaining about having to use Parallels on his MacBook just because the state certified software only works on Windows. I hope for these prescribers NYS comes up with a Mac OS authorized product. Right now the M1 is hype until I see more users reporting in on how it actually works.
I am still not sure why Parallels and VMware were not set up as OEM's to sell Windows with their software. It would seem to be in Microsoft's interests to allow them to package it, as I am certain that a huge number of Windows VM's are based on a license from another PC.
For VMware, at least, desktop virtualization is a tiny part of its business. For me, adding a Windows license to Fusion would be unnecessary extra cost.
I am in the same boat. My Fusion install is the smallest bit of my VMware software, not saying not to offer the software itself, but they could offer a packaged VM for those that did not have a license available to them.
Lot of customers have site licenses as well. It should be an offering but then it could theoretically put parallels/VMWARE in the middle between the customer and Microsoft as they’re licensing the product. They’d be partners.
I think that there are so many individual users using Parallels/Fusion that it would be attractive. Not a huge segment, but not unlike a boutique PC maker. Even many small businesses do not have a site license available, not sure what the mix is, but I would think the Parallels, in particular is more popular with single users than enterprises. I’ve use Fusion from it’s inception, but even there VMware does not lump it in with my vSphere package.
One thing MS has seemingly realized is that Apple’s model of pricing that makes it easy for users to justify their software. Lord knows that, $15/user/month for what we get in Office365 is a pretty amazing deal compared to my years of dealing with mail servers and app upgrades. Just as Apple realized that they sell a lot more Final Cut copies at $199 than the old price ($999?), and many developers have learned that selling 1,000,000 copies at $1.99 beats selling 10,000 copies at $49.99.
I wish Apple’s Claris subsidiary understood, as they are quickly pricing small business out of the game for Filemaker (but that’s a rant for another thread!).
As a developer for consultancy firms, I know how a lot of markets are in this situation. But they are all moving to online solutions, it's easier and cheaper to maintain. In other words, this is a problem that will fix itself.