So...huh? Didn't "apple maps" come into existence because google wouldn't include turn by turn? Now they're including turn by turn for free anyway? I'm super confused. This, aside from siri support, makes apple maps feel pretty useless. Even though i do like the look of apple's a little more
I think the embarrassment that Google will cause to Apple, by straining to make their Google product far superior to the Apple Maps product would be regarded as a strategic win for Google. It's about building the brand. Apple is great at hardware and OS -- but Google is showing that Apple is pathetic at software as a service, and that this is Google's area of excellence.
Sure, maybe 2 years ago, Google could score points against Apple by crippling Google Maps for iOS --- but with Apple's disaster with Apple Maps, the nimble footed Google leadership realised it could better drag Apple's name through the dirt by showing how much superior its own Maps are compared to Apple's.
When it comes to beating Apple, no one strategy works all the time, and Google have shown adaptability at choosing how to embarrass Apple.
This could be a good thing since Apple, of late, has been getting ever so politely arrogant.
Apple has got so arrogant that the only way Apple will listen is if sales decline - but if we need Apple products, then that's hardly going to happen, so the consumer loses any meaningful ability to influence Apple. Hence, this is a golden opportunity to send a message to Apple.
I've downloaded the Google Maps app, and it's great. As Apple fans are used to saying, "I'm never going back".