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A change in dimensions/form factor requires a change in factory line machining. Things of that sort are not easy to rush or change at the last minute.

We can debate endlessly our theories as to why this model is as it is, or why we don't have a firm on-sale date. I tend to the theory that the decision was made quite some time ago, in the worst days of the pandemic. Of the annual new products, a dramatically updated Watch was a lower priority than other products if production delays/cutbacks would be necessary.

Product development is a years-long process. It can be more disruptive to "cut back" or "re-think" than it is to stay the established course. I can see how certain new features/components can be left out/delayed, but the overall shape of the product isn't going to change. Display module? That team continues to move forwards - it affects the entire geometry of the product. Silcon? Maybe S7 contains changes to CPU, maybe only changes to other components of the SOC, but if CPU doesn't require re-engineering because there are no new capabilities demanding it... may as well dedicate the silicon-development talent/resources elsewhere.

Overall business considerations?

iPhone exists in a much more competitive environment, so significant, annual changes to the feature set/specs are much more of a business imperative.

Mac was already on a years-long pipeline to M-series silicon, so while some delay is acceptable (any word on the 30-inch iMacs?), overall there was no slowing that freight train.

iPad... Pandemic turned out to be a big business opportunity, so full steam ahead there.

Watch? There's no serious competition that's pushing demand for feature-parity from Apple. New medical/health features often require government regulatory approvals - something that undoubtedly would slow down when all hands have been dedicated to COVID. If the SOC doesn't demand re-engineering, best to devote new-chip development talent and efforts elsewhere.

Earlier in this thread, someone suggested (not for the first time), that it's not necessary to update iPhone every year. I'd argue that, in the case of iPhone, that's a non-starter. There's too much competition in smartphones to just sit back and let that competition roll out "new and improved" every year.

However, in Watch, we've already seen several cycles of small, incremental change from one year to the next. Since much of the competition seems to think that "round" is more important to product differentiation than "functionality," Apple can maintain its product differentiation with far less effort than it can in smartphones.

Apple will release new phones every single year because of their upgrade program. If you don’t believe Apple are deliberately holding back features just to make sure they have a minimum to justify the next version then you don’t believe Apple are doing their job.

The moment Apple customers agreed to pay Apple in advance for future phones is the moment Apple had zero, or even negative, motivation for innovation.
 
Maybe it's for the best that there weren't that many major changes this year, if it means people are less compelled to upgrade. Is it that important to upgrade every year? I think these devices should last longer than that...
 
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Maybe it's for the best that there weren't that many major changes this year, if it means people are less compelled to upgrade. Is it that important to upgrade every year? I think these devices should last longer than that...


They do last longer than that. When Apple releases a new device they don't cripple the old ones, the old ones keep working. I'm still using an iPhone 8 which kept working even after they released the iPhone X, 11, 12, etc. My Watch SE will keep working even when the 7 is released.
 
I would love to hear what Kuo, Gruber, Prosser and such "explain" this ... HW development is not something that you change "last minute"
 
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I don't see this as a last minute swap situation. Tim Cook is a lot of things, and one of them is a supply chain wizard. I don't peg him as the type to make sudden changes that will impact a ship date.

This said, I do agree that the S7 is incremental at best, which IMO was the original goal. Not much reason to upgrade from a S6, but if your S4 is getting long in the tooth and you wanted to get another year out of it back when the S6 was released, here you go.

Or maybe not. Reading Apple lately is very difficult.
 
Apple will release new phones every single year because of their upgrade program. If you don’t believe Apple are deliberately holding back features just to make sure they have a minimum to justify the next version then you don’t believe Apple are doing their job.

The moment Apple customers agreed to pay Apple in advance for future phones is the moment Apple had zero, or even negative, motivation for innovation.
The upgrade program is a small fraction of iPhone sales. It's only available to those who buy directly from Apple, and in my experience only a small fraction of people upgrade their phones annually. The money may be nice from a standpoint of customer lock-in, but it's not going to drive fundamental product design decisions.
 
Not buying it, I think the whole redesign was a setup for leakers by Apple…
I want to believe this but look how many angry potential Watch upgraders there are now expecting the redesign to upgrade. I’m seeing a lot of posts of disappointment and sticking with their current models. Surely they could’ve anticipated that, or just didn’t care either way. Who knows…
 
The squared off AW renders really reminded me of my first smart watch back in 2012. This beauty by Sony…

1631755260662.png
 
I want to believe this but look how many angry potential Watch upgraders there are now expecting the redesign to upgrade. I’m seeing a lot of posts of disappointment and sticking with their current models. Surely they could’ve anticipated that, or just didn’t care either way. Who knows…
True, but do t take MR as representation for all Apple users… MR folks are their own species 😀🤔
 
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I read this as well, but I have to say I'm not buying it. I think it's leakers and rumour sites trying to save face - because it's only really "strange" if you think deeply about it and in the context of a leak/rumour not coming true. I get the presentation seemed "vague" but Apple has done this several times since it started the digital events (with some of the OSs, iPads ,etc.). It's also not unknown for Apple to use the same SoC inside a Watch 2 gens in a row, and it's also not unknown for them to announce something and not give a specific date at the time.

But a larger point is simply that one of the main features of the device is the subtle wrap around of the display, and the watch faces to take advantage of it. This wouldn't have been possible to do with the flat edges... nor would it have been possible to just throw together at the last moment.

Who knows whether the flat design will ever see the light of day? Maybe it's S8 that leaked, maybe a prototype... actually I was always getting the S7 this year (I'm on a 2-year upgrade cycle) and was glad when it turned out to be the way it is, I actually think it looks much better and more comfortable than the flat version.
I can get behind the flat-edge theory being a save-face moment, but why not a new chip at the very least? And at best, why not some other "feature" that sets it apart from the S6 (e.g., temperature check)?
 
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The oddest part to me is that there are very few product shots. I don’t think you can even see a SS or Ti model on the website. do they even say what colors the SS or Ti watches come in?
 
Max Tech had an interesting video about this:


Seems fairly convincing, but I don't know. As someone who's never had an Apple Watch and is now considering getting one, I think the Series 7 will be a good choice.
 
Max Tech had an interesting video about this:


Seems fairly convincing, but I don't know. As someone who's never had an Apple Watch and is now considering getting one, I think the Series 7 will be a good choice.
Interesting video. My only question would be why apple didn’t just delay the series 7 to work the issues out?
Having said that if the story described in this video is true, it would be insane to upgrade this year.
 
Interesting video. My only question would be why apple didn’t just delay the series 7 to work the issues out?
Having said that if the story described in this video is true, it would be insane to upgrade this year.
At the same time it could be fake, simple test run, or part of the new rumoured tougher watch. The S7 could be double sided now, and it used that space to increase the battery for the indoor brightness and larger screen.
 
I read this as well, but I have to say I'm not buying it. I think it's leakers and rumour sites trying to save face - because it's only really "strange" if you think deeply about it and in the context of a leak/rumour not coming true. I get the presentation seemed "vague" but Apple has done this several times since it started the digital events (with some of the OSs, iPads ,etc.). It's also not unknown for Apple to use the same SoC inside a Watch 2 gens in a row, and it's also not unknown for them to announce something and not give a specific date at the time.

But a larger point is simply that one of the main features of the device is the subtle wrap around of the display, and the watch faces to take advantage of it. This wouldn't have been possible to do with the flat edges... nor would it have been possible to just throw together at the last moment.

Who knows whether the flat design will ever see the light of day? Maybe it's S8 that leaked, maybe a prototype... actually I was always getting the S7 this year (I'm on a 2-year upgrade cycle) and was glad when it turned out to be the way it is, I actually think it looks much better and more comfortable than the flat version.
You make a good point!
 
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i know we blame Apple for lacklustre changes but it’s the leakers that do the damage as they set the expectations, create the hype and when Apple don’t deliver what the leakers say is coming, we blame Apple. I can totally understand why Apple rage war on these guys as it’s reputationally damaging for Apple. If we boycott the leakers and then wait for the keynotes with no expectations to see what is really coming.
Just look at Prosser with his predictions for the iPhone 14. Everybody is getting excited about what it’s going to look like yet we don’t know if that’s what it’s going to be and his track record over the last 12 months has been awful
 
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