I don’t subscribe to the “last minute change” idea, and in fact am more inclined to think this is either next years design or fake info to identify leakers - I think the same applies to the supposed iPhone14 design.
However, the underwater image of the watch in the event does look a little “off” to me - so it may be possible that the design was changed say 9 months ago? Nah. Still think that’s not enough time unless they had a plan B already waiting in the wings.
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People keep speculating as to if this was ditched last minute, and I can tell you by the fact they made this ad this was not ditched 'last minute'. Maybe they had plans and changed them but the time and money it takes to film this ad (I know I work in this industry), get the working product, get approved scripts, do post production, update the keynote, build marketing materials would be min 2 months of work, probably more for all the assets they need to make outside of this ad. Apple works well in advance. Now it's possible they filmed two ads, one for a second unreleased watch, but more likely if that's the case they were long aware of this decision for a while
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