Rumor: Apple to Announce Multiple New Products in First Week of March

[MacRumors]

Apple on Monday invited selected journalists and content creators to a "special Apple Experience" on Wednesday, March 4 in New York, London, and Shanghai. And now, rumors are surfacing about Apple's broader plans for that week.

Daring Fireball's John Gruber today guessed that Apple will announce new products on a day-by-day basis from Monday, March 2 through Wednesday, March 4:

What strikes me is that March 4 — the "experience" day — is a Wednesday. So my spitball guess is that they announce all these products via Newsroom press releases, day-by-day. Like, say, the iPhone 17e on Monday, new iPad(s) on Tuesday, and new MacBooks on Wednesday. And then the "experience" will be a hands-on thing with in-person demos.

In response to Gruber's post, Bloomberg's Mark Gurman said product announcements on the Monday, Tuesday, and Wednesday of that week is indeed "exactly" what he is expecting, based on what he has heard from his sources.

Gurman does not expect a typical Apple Event live stream for the new products, with the announcements likely to occur in the form of press releases on the Apple Newsroom website instead. However, there could still be a short video prepared for each new product, and the media would get hands-on time with the new products.

Apple has announced new products on a Monday-Tuesday-Wednesday basis multiple times in the past, including in March 2019 (new iPad mini and iPad Air, iMac, and AirPods models) and in October 2024 (new iMac, Mac mini, and MacBook Pro models).

The following Apple products are rumored to be coming soon:

• Lower-Cost MacBook: A18 Pro chip, 12.9-inch display, and fun color options.
• iPhone 17e: A spec-bumped successor to the iPhone 16e, with rumored upgrades including an A19 chip, MagSafe, and Apple's C1X and N1 wireless chips. The device will apparently have a notch despite earlier rumors mentioning a Dynamic Island, and pricing will continue to start at $599 in the United States.
• iPad Air: M3 chip → M4 chip.
• iPad: A16 chip → A18 chip or A19 chip.
• MacBook Air: M4 chip → M5 chip.
• MacBook Pro: M4 Pro and M4 Max chips → M5 Pro and M5 Max chips, and PCIe 5.0 support for faster SSD speeds.
• Mac Studio: M4 Max and M3 Ultra chips → M5 Max and M5 Ultra chips.
• Studio Display: 27-inch screen with mini-LED backlighting, up to 90Hz or 120Hz refresh rate, HDR support, and either an A19 chip or A19 Pro chip.
• Home Hub: An all-new smart home hub featuring the more personalized version of Siri, a 6-inch to 7-inch square display, an A18 chip for Apple Intelligence, FaceTime, and more. Place it on a table or mount it on a wall.
• Security Camera: Apple-designed, HomeKit-enabled security camera accessory to be sold alongside the new smart home hub.

In addition, rumors about new Apple TV and HomePod mini models have been circulating for more than a year, but there is still no sign of them.

In the end, we might only get three of these new products in the first week of March, with the most likely possibilities being the lower-cost MacBook with an iPhone chip, the iPhone 17e, and perhaps either an updated iPad Air or entry-level iPad.

The invite graphic for the upcoming "Apple Experience" includes a colorful Apple logo with yellow, green, and blue discs, and Gurman previously reported that Apple has tested those three colors plus pink for the MacBook with an iPhone chip.

MacRumors will be attending the "Apple Experience," so stay tuned for our coverage.

Article Link: Rumor: Apple to Announce Multiple New Products in First Week of March

 

[shinseiromeo]

How about a new Apple TV 4K device finally? The current model feels like decades old. I'm still rocking a 2021 unit and basically stopped using it since my new LG OLED has better app features built in, plus access to my network, plex, and 7.1 audio. The only reason I still use it is for home security and a bike trainer app to sync to my large screen instead of an iPad or iPhone while working out.

 

[jz0309]

Why would you need an "experience" event for updated iPhone, iPad or Macs
Of the listed products only the home hub would justify it, so maybe there's more?
We shall find out soon enough

 

[Billy_Bob]

So MacRumors has become MacGuesses? 👎

 

[Apple_Robert]

It will be interesting to see if the new MB will be as popular as the old white MB was.

 

[Madonepro]

So MacRumors has become MacGuesses? 👎

I know, right. Tim Cook and the Executive team, must be besides themselves. The media not really having any idea what this is about! For all we know, it could simply be about the 50th Anniversary celebrations, one month out. 😉

 

[Apple_Robert]

So MacRumors has become MacGuesses? 👎

What exactly is your problem with the article? It doesn’t look any different than the typical MR posting on such subjects, which I don’t see a problem with.

 

[savantgk3]

Why would you need an "experience" event for updated iPhone, iPad or Macs
Of the listed products only the home hub would justify it, so maybe there's more?
We shall find out soon enough

There's supposed to be supposedly a brand new, cheaper MacBook

 

[sully54]

So MacRumors has become MacGuesses? 👎

Do you even know what a rumour is?

 

[HouseLannister]

New iPhone Pocket colors!

 

[johnsawyercjs]

I'm waiting for Apple to announce that it's had its Car ready to go for years, but waited to release it until Siri matured so you could talk to it like Knight Rider's KITT.

 

[KENESS]

So MacRumors has become MacGuesses? 👎

This is MacRumors, not MacEarlyAnnouncements.

 

[Madonepro]

What exactly is your problem with the article? It doesn’t look any different than the typical MR. Posting on such subjects, which I don’t see a problem with.

I don't write for a living, but the point I think they are trying to make, is the article is full of guesses, not rumours. As it appears to have not been 'rumoured' that there would be an 'experiences' event, those 'trusted' sources of rumours, are scrambling to find something, and as yet, have come up empty handed.

 

[dtemp]

I might lose it if they don't release the new generation AppleTV during early March.

 

[etichi]

and… an apology for leading people on to buy the 16 under false advertising or admit the entire Apple Intelligence hardware was misleading. Either way, I’d like less smiling from that leadership.

 

[carrrrrlos]

“invited selected journalists and content creators” - so basically media outlets that suck up to Apple and will sing the praises of Apple’s ability to make a low bar appear high.

 

[DocMultimedia]

Where is the "no Gurman" filter for MR? I've been waiting for that as long as I've waited for the new ATV.

 

[etichi]

“invited selected journalists and content creators” - so basically media outlets that suck up to Apple and will sing the praises of Apple’s ability to make a low bar appear high.

They don’t have the balls. C suite is the best and brightest to run a company or run for nearest exit.

 

[Palliser]

You don’t say….

 

[segfaultdotorg]

Can't wait for the new iProducts.
Me: "Hey, Siri, preorder the new Apple products."
Siri: "OK, ordering two tons of creamed corn."

 

[DHagan4755]

Whatever happened to the rumors of a redesigned Apple mouse? I was thinking about that today.

 

[maruyama]

I’ve been eagerly waiting years for the home hub to come out.

I would love to see it in March, but given how tightly coupled it apparently is to the new Siri, the fact that new Siri got bumped from 26.4 has me thinking the home hub will unfortunately be delayed again.

Maybe WWDC. 😑

 

[MacFan782040]

I don't need an Apple security camera. What I would like to see, however, is a dog and cat collar. People put Airtags on their pets (according to Apple they're not even supposed to) and don't provide any health benefits or satellite tracking. Imagine the possibilities when it comes to customization and matching Apple watch bands/collars. People spend so much on their pets and it opens up a whole new revenue stream.

 

[Ja50n]

I'd be interested in an Apple security camera, but only if I can use it with local storage, and it still works without internet. There's not much point if it relies on iCloud and stops recording when there's a fiber issue...

 

[segfaultdotorg]

Whatever happened to the rumors of a redesigned Apple mouse? I was thinking about that today.

The iMouse 3.0 (inspired by the Microsoft(TM) Mouse under license) is currently scheduled to be released in 2028.