I've been an Apple user since 1986, when I was 5. I haven't strayed too far from Apple over the years and still use a MBP and iMac in my pro use as a designer/photographer. iPhone, iPads, Apple TV is now our home entertainment device instead of using Fios or Comcast. I will say, Apple is falling behind in a lot of areas, Pro users, fresh and innovative ideas, and now releasing products years after others have been around for a while.
I think a Siri speaker is a great idea, 2 years ago. Now that a lot of people out there that would use a device like this already have Google Home or Alexa devices. One reason I didn't use Apple Home to control my house is because the devices I already had were not compatible with Apple Home. It would have cost me $1500 to get all the stuff to switch over. I currently use Google Home and can control my TV, thermostat, lights, music, outdoor lights, security cams and more. If Apple would have brought the speculated speaker out a year or two ago, then it might have been an option for us. With so many people already owning a Google Home or Alexa device, I just can't see them spending money for a Siri speaker and switch over.
Nice try Apple, but you need to step you game up.