Maybe this really is a product you need to own and start using before you gravitate to it. I'll be curious to see Apple's marketing campaigns going forward. It's hard to say "trust us you'll like it once you have it and start using it".
He likes it well enough to continue using it when he already owns the thing. It's not really a glowing endorsement. I think the subset of people who will buy one is much smaller than the iphone. You can purchase an iphone for $200 up front, and as I've mentioned before, it consolidated a lot of electronics (camera, phone, mp3 player). The watch does less of that. It doesn't make it a failure in any way, but I doubt it will come close to the iphone unless it does in fact pick up greater functionality in future generations. Note I have been wrong before on similar matters.
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