Finally got a chance to stop by my local Apple Store to see the new phones and watches in person. I spent less than 10 minutes with the watches, and in that time, I overheard the store rep answering some really basic questions about the watches to other customers - how the bands works, charging, pricing, etc. Questions that I was surprised to hear now that we’re 4 years into the Apple Watch era. I guess up to now it was still a niche product, but now with the S4 it’s really gone mainstream. The 44mm casing wasn’t as big as I thought, and the 40 was actually smaller than I thought, compared to my 42 S3. Decided against upgrading for now, but if my 10 minute case study is any indication, Apple is going to sell millions of these to first time customers.