Sales of New Apple TV to Hit One Million Units This Week

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In one final promotional push before Christmas, Apple today announced that sales of the new Apple TV will hit the one-million mark this week. The company also noted that users are currently renting or purchasing over 400,000 TV episodes and 150,000 movies per day through the iTunes Store.
Apple today announced that it expects sales of its new Apple TV to top one million units later this week. The new Apple TV offers the simplest way to watch your favorite HD movies and TV shows, stream content from Netflix, YouTube, Flickr and MobileMe, all on your HD TV for the breakthrough price of just $99. iTunes users are now renting and purchasing over 400,000 TV episodes and over 150,000 movies per day.
One analyst estimated in the days after the new Apple TV became available that the company appeared to be selling at least one million units per quarter. With the new Apple TV having launched at the very end of September, the estimate appears to have been very much on target.

Apple CEO Steve Jobs announced at the company's mid-October earnings conference call that it had sold over 250,000 units of the new Apple TV in just under three weeks on the market. Consequently, it appears that Apple has sustained that momentum in order to reach one million units in the device's first twelve weeks of availability.

Article Link: Sales of New Apple TV to Hit One Million Units This Week
 

iSee

macrumors 68040
Oct 25, 2004
3,525
253
It's a limited device, but at $99 it can sell well...
Personally, I'm waiting for the ATV app store, which presumably will make it able to get almost any available content to my TV...

The only question to my mind is how much Apple will hamstring the app store...
 

thetaylor13

macrumors regular
May 14, 2010
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Fantastic. I'm hoping eventually more sales = more support. More support = more updates. More updates = AppleTV App Store :rolleyes:
 

rdowns

macrumors Penryn
Jul 11, 2003
27,397
12,512
Heading over to the Apple store for an issue with my iPhone. I may bite the bullet and buy myself one.
 

Roller

macrumors 68030
Jun 25, 2003
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It's a limited device, but at $99 it can sell well...
Personally, I'm waiting for the ATV app store, which presumably will make it able to get almost any available content to my TV...

The only question to my mind is how much Apple will hamstring the app store...
Agree. I've been happy with mine. For me, the advantage of being able to watch Netflix on the new ATV has outweighed the disadvantage of not being able to store local content on it. It could be a lot better, though.
 

grabbyg

macrumors newbie
Sep 6, 2009
18
0
Down load speeds

Of all these ATV owners I wonder how many of them can actually rent movies "instantly". Because I and it seems many owners on forums are having to wait ridiculous download times of hours before movie rentals can actually be watched. Apple needs to seriously address this issue.
 

Popeye206

macrumors 68040
Sep 6, 2007
3,148
836
NE PA USA
Sweet.... good to see Apple TV doing well. Although I have a 1st gen device and wish I had this version now. Maybe I'll get one for my brother just to get my Apple fix out of the way? :)
 

WiiDSmoker

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Sep 15, 2009
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Bought an aTV day one. Not ever going to rent though.
 

smiddlehurst

macrumors 65816
Jun 5, 2007
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Considering that this is very much a device that's (probably) going to expand in functionality and is in a market sector that has never been very popular I'd say that was good enough for Apple, for now at least.

I can see there being two main points where the Apple TV sees a substantial boost in popularity. The first is sort of here now with AirPlay but is only really going to hit big when the functionality is extended to all audio and video sources using the built-in iOS players. The second is, of course, Apple TV apps. Then of course there's the big 'un, iTunes subscription accounts for unlimited access per month, but that's not very likely to happen while the content producers are so protective of their property.
 

Wurm5150

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Apr 28, 2010
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Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_2_1 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8C148 Safari/6533.18.5)

That's $12M a month for TV show rentals, and about $14M ($3 average) in movie rentals equals $26M a month in rentals. That'll go up as more ATVs are sold. That's not a bad number at all. And may be the other studios holding off on ATV will change their mind and join in?
 

Digitalclips

macrumors 65816
Mar 16, 2006
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Of all these ATV owners I wonder how many of them can actually rent movies "instantly". Because I and it seems many owners on forums are having to wait ridiculous download times of hours before movie rentals can actually be watched. Apple needs to seriously address this issue.
There seems to be a bug. On the rare occasion I see the wait time as some crazy time (like 23 hours) I go back through the menus to the start and re access whatever it was and it usually starts immediately. I once had to do this twice. It as if it gets locked up. As I say this only happens rarely but now I know I can work around it it isn't an issue. I have also seen this occur if I pause a movie mid way through for too long. It will refuse to start again. The solution again is to exit and ask to re download. It immediately starts where it left off without a problem.
 
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OllyW

Moderator
Staff member
Oct 11, 2005
17,112
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The Black Country, England
Agree. I've been happy with mine. For me, the advantage of being able to watch Netflix on the new ATV has outweighed the disadvantage of not being able to store local content on it. It could be a lot better, though.
Sadly this (or a local alternative) isn't available here. I'll stick with my patched 160GB Apple TV for now. :)
 

jimN

macrumors 6502a
Jun 23, 2005
935
10
London
Am looking to get a sedcond for christmas as it does make watching itunes content so much easier (as opposed to taking things down to one or other iphone and then connecting that up).

I'm looking forward to airplay being improved. We often watch the iplayer via a phone on our TV and if i could just sling that across (or better yet just watch it via an apple tv app!) then it'd be perfect.

Hope they can find a way to get the other terrestrial channels' catch-up services on there.
 

esdunbar

macrumors newbie
Mar 19, 2009
28
3
I saw that, but unfortunately, I never set up Google DNS. I even went back in and made sure I had my default ISP DNS...still takes hours to download rentals, and even takes hours to stream content stored in my iTunes. It's a serious problem and Apple needs to get it fixed before they get a black eye because of it in the set top world.

My first gen Apple TV's still work perfectly.
 

gdeusthewhizkid

macrumors 6502a
Nov 14, 2008
750
35
NY|NJ
love it

when i saw the airplay feature and netflix. It was a no brainer for me to get one. I already bought 2 may pick up a 3rd before the year is out and keep it knapsack when i travel. If you buy a lot of itunes content and like to use itunes as your media database. This thing is great.
 

josh8711

macrumors member
Dec 21, 2010
53
0
Of all these ATV owners I wonder how many of them can actually rent movies "instantly". Because I and it seems many owners on forums are having to wait ridiculous download times of hours before movie rentals can actually be watched. Apple needs to seriously address this issue.
It is not an Apple issue. It is the person's internet connection speed :p I sure know that ATV would suck big time in australia with their poor speeds and limited downloads.
 

esdunbar

macrumors newbie
Mar 19, 2009
28
3
It is not an Apple issue. It is the person's internet connection speed :p I sure know that ATV would suck big time in australia with their poor speeds and limited downloads.
No, it's not about speed. I've got service through my cable company at 20 Mbps and it's running through a new Airport Extreme.
 

MarkNY

macrumors regular
Jun 21, 2010
215
91
Got my parents one for Christmas to go with their new flat screen (yes, they are late adopters). Now if that rumored NFL Sunday Ticket app could arrive by Sunday. By the way, streaming is better on iPhone and iPad than a PC. Probably because PC uses Flash.
 

sciwizam

macrumors regular
Jul 10, 2010
181
0
Hahaha, looks like Apple PR got numbers envy. :p

Yesterday, BusinessInsider did an interview with Roku CEO.

Instead of taking a big hit, Roku sales actually doubled when the new Apple TV came out, Roku CEO Anthony Wood tells us, because Apple helped bring a lot of new attention and awareness to the category. And Google TV is not proving itself to be a worthy competitor yet.

Meanwhile, Roku is expecting to sell its 1 millionth box by the end of this year, Wood tells us. Its 2010 revenues will surpass $50 million, and the company expects to top $100 million in sales next year.

Today, as last-minute Christmas shoppers flock to Amazon, Roku is placed high on its list of the best-selling electronic devices. (Amazon represents about 25% of Roku's sales, according to Wood.)

The $80 Roku XD streaming player is #9 on Amazon's best-selling gadgets list, while its $100 XDS player (more features) is #11. Roku's low-end "HD" player is #42.


Read more: http://www.businessinsider.com/roku-2010-12#ixzz18l6iRo4w
 
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