Maybe they'll call it IRIS
Siri backwards...
One of the several reasons they used "Siri" (besides its origin at SRI), is that a primary developer had created an app called IRIS as part of Siri's parent AI project, and he liked that it was that name backwards, just as you said.
http://www.ai.sri.com/software/IRIS
However, there's already been an Android voice assistant called Iris.
The interesting part here is Dag's rationalisation that they needed "ubiquity". You WERE at Apple!
Apple has a low market share in much of the world, and they only make a few products.
Apparently the Viv team is interested in the IoT (Internet of Things), which as many know, is the current buzzword for interconnecting multiple objects in our world.
Samsung makes and sells everything from phones to refrigerators, so they're the perfect company to team up with, if you want to be able to quickly create and control the integration of an intelligent assistant system for home or business.
Imagine an entire phone, computer and appliance line that works together.
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