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Samsung and LG Reportedly Exploring Sapphire Crystal Displays

Why is it that the media runs with the "Apple can't innovate anymore" theme? It seems like every year they innovate and the competition follows soon thereafter. Touch ID last year, affordable sapphire this year. Trust me, we will see Samsung adopting Apple's ways for years to come. Every other tech company gets a pass on innovation, yet Apple has to reinvent the wheel every 3 years, or else they are killed in the media, especially in the financial sector.
 
Ericstephen said:
Why is it that the media runs with the "Apple can't innovate anymore" theme? It seems like every year they innovate and the competition follows soon thereafter. Touch ID last year, affordable sapphire this year. Trust me, we will see Samsung adopting Apple's ways for years to come. Every other tech company gets a pass on innovation, yet Apple has to reinvent the wheel every 3 years, or else they are killed in the media, especially in the financial sector.
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Because the expectation is not tiny incremental "innovation" like a transparent pane of sapphire vs. glass. That's not a "biggie" on par with iPod, then iPhone, then iPad. Expectations for Apple are high. The press expects Apple to wow with new "must have" magic. It may indeed be unfair to hold Apple to such a high(er) standard but that's what happens when any company or individual(s) leads a major charge.

Watch that movie from a few years ago "Ray" and pay attention late in the film where there's some puffing up and then pressure for more musical innovation on par with innovative twists & turns in his music to that point in time. Ray shares something like "it's hard to keep innovating". Nevertheless, the expectations were on him to keep that ball rolling.

There are multiple stories of great pressure on the Beatles to reunite in the 1970s. Huge money was tossed as a prize. Why didn't they do it? If you look into what they say about, they were afraid they couldn't live up to the high standards they set as a band. I think the public expected them to reunite and immediately crank out something to top Abbey Road.

Einstein was under pressure to top his "innovations" in physics.

Edison was under pressure to keep cranking out amazing wow after amazing wow.

In short, Apple is a victim of the expectations they've placed on themselves. For a while there, every event had everyone expecting a "one more thing" that would blow us all away.

Samsung and most other companies don't have such puffed-up expectations. I think the public expects Apple to roll out flying cars and (Star Trek) replicators, not a transparent rectangle. Is parts innovation innovation too? Sure. But if we expect a flying car but we get a transparent rectangle that looks just like the transparent rectangle that is in our old iDevice, are we wowed at that magic?
 
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kdarling said:
None of that is correct.

- Xerox was not abandoning the mouse and GUI. They just weren't marketing them very much beyond their Star office system.

- Xerox knew how to do overlapping windows. That's how their menus worked. However, their user testing showed that the first thing most people did was tile their windows to see everything. Later, they made that optional.

- Not even when sued by Xerox, did Apple ever claim they had a document giving them permission to use what they saw during their 1979 visits.

The only license that Xerox said they gave Apple, was one in June 1981 to use Smalltalk 80. Which btw, had overlapping windows three years before the Mac came out.

View attachment 473509

Some of us go way back, and have complete collections of the magazines of the time, to back up our memories.
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Not sure about the GUI concept, but the mouse was not originally invented by Xerox. The concept was taken from Douglas Engelbart, at Stanford Research Institute.

When Steve used it for his own line of computers it was a different take & version of the one from Xerox. The Xerox Version cost $300.00 and Steve wanted the price down to $15.00.

As far as the GUI interface, they were already in development of their own GUI prior to the visit with Xerox. But Xerox already solved issues that Steve Jobs team were still trying to fix.

Edit: Seems Douglas Engelbart may have also came out with the first GUI concept too. It seems he created those things more for research rather then a finished product to market.

The only license that Xerox said they gave Apple, was one in June 1981 to use Smalltalk 80. Which btw, had overlapping windows three years before the Mac came out.
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Could be the basis of what Apple designed some their own GUI. Some considered Smalltalk the first modern GUI.
 
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slash7844 said:
So I guess you are done with iPad and Macs as well? Pop open them and see how many Samsung components there are.
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Not at all. I have principles, not blind compliance.

I'm not looking to examine every piece of tech to sanitise its innards, but I don't have to support a company publicly (brand carrying) and financially that consistently behaves in a manner which deserves wide condemnation.
 
S2TPW said:
Not at all. I have principles, not blind compliance.

I'm not looking to examine every piece of tech to sanitise its innards, but I don't have to support a company publicly (brand carrying) and financially that consistently behaves in a manner which deserves wide condemnation.
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And you don't condemn Apple for copying others?
 
furi0usbee said:
Samsung? No way. I don't believe it. Samsung is a pioneer in the tech industry and I'm sure they are looking at skipping sapphire and moving straight to diamond screens. I'm sure of it. It's diamond clear to me.
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Diamond? I will settle for nothing less than a magnetic force-field plasma like the Enterprise had on its shuttle bays in TNG (or see the movie First Contact for an example. Nothing between you and what you're looking at but an invisible force field). Mr. Worf, raise the shields! 😀
 
slash7844 said:
And you don't condemn Apple for copying others?
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Operating in any market involves development and usage/leverage of some degree of existing technologies. If sufficient acknowledgement is provided and licences paid, thats good business. Deliberate, widespread, consistent and sustained avoidance of such, however, is not
 
mojolicious said:
1) LG/Samsung looked at stuff (allegedly)
2) LG/Samsung discounted use of stuff at that time due to production cost / rejection rate / whatever
3) Apple appear to think they've overcome production cost / rejection rate / whatever problems
4) In light of 3), LG/Samsung decide to re-look at stuff

What's the problem here? My outrage-o-meter is registering about 0.03.
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Because anytime anyone other than apple does something that someone else did it is such a bad thing, but once apple does it (larger screen, smaller tablet) it is all fine and dandy. It is known as the apple double standard.
 
how long before a lawsuit happens?

And just a question, but what happens if LG or Samsung release a phone with sapphire displays before Apple?

Would that mean Apple is now copying?
 
AlabamaSlammer said:
And just a question, but what happens if LG or Samsung release a phone with sapphire displays before Apple?
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Well, we know it will be crap, certainly not up to Apple's standards. And, I'm sure Apple has some patents behind them so Samsung just can't start producing the sapphire using the same tech.
 
Samsung and LG Reportedly Exploring Sapphire Crystal Displays

jmpage2 said:
I expect that the first product we will see this used in is the iWatch with the sapphire glass being a major upgrade motivator for the 6S... the "S" in 6S will stand for sapphire.
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Ah ha!
Or Shatter
 
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Mildredop said:
A bit like how Samsung (and others) started making larger screen phones. People bought more of them. Samsung became the largest smartphone manufacturer. Apple thought "Customers really like larger screens".

So they made the iPhone's screen larger.

And they're rumoured to be making it even larger again.

But that's not copying. Apparently.
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How many generations did it take them to increase the screen size? Exactly. Samsung hears a queef of a rumor and they're making a mad dash to copy it ASAP.

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S2TPW said:
Operating in any market involves development and usage/leverage of some degree of existing technologies. If sufficient acknowledgement is provided and licences paid, thats good business. Deliberate, widespread, consistent and sustained avoidance of such, however, is not
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Which is what Samsung is famous for and they don't hide it. Morons.
 
HobeSoundDarryl said:
…..Sapphire is harder and that will make it less likely to scratch. However, there's so few comments about people scratching their iPhones now. The big gripe is shattered screens for which sapphire will do no better…..
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For precisely that reason, I've been wondering for some time if Apple is perhaps aiming for a best-of-both-worlds design, engineering an ultra-thin top layer of sapphire, bonded to a substrate of Gorilla glass.
 
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TWSS37 said:
macintosh2121 said:
"Samsung are [sic] doing this because Apple is doing this" - this is unknown, it is just assumed on this forum.

"when Apple sues them,..." - how would Samsung be sued in this case? It's a material that has been previously used in the same manner that Apple is trying to.

"place marketing gimmicks on their products" - I don't understand your point here. What you call a gimmick others call features. Just because you may not see a need for a feature doesn't make it any less a feature.

"...it's the unethical business strategy" - yes, because Apple is completely on the straight and narrow in everything they do. 🙄

I think you got off track here. I was merely pointing out, if you want to say that Samsung is copying Apple for using sapphire crystal as their screen (which, btw Apple hasn't even done yet) it's just as much "copying" as Apple using a larger screen size. Which, in my opinion, neither of these are copying at all - it's just trying new things to give the customer a better experience to entice other consumers to buy their product. This is business 101, not a conspiracy.
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1) When did I said, Apple will sue Samsung for this?
2) Yes, because pre-loaded bloatware, SView, Air Gestures were very ''useful''
3) Even Galaxy Fanboys can see their nasty business strategy, cheating on benchmarks, copying all features, paying bribes to students to bash competitors, yes, it's not ''unethical''
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Premium1 said:
Because anytime anyone other than apple does something that someone else did it is such a bad thing, but once apple does it (larger screen, smaller tablet) it is all fine and dandy. It is known as the apple double standard.
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I don't see how larger screens is anywhere near on the same technological feat as bringing sapphire to the masses.
 
Menel said:
Ah ha!
Or Shatter
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It is no more likely to shatter than gorilla glass... it is actually a little bit less brittle. I've had sapphire crystal watches for over 10 years and have never shattered a watch face even when wearing one doing "adventurous" things.

Personally I can't wait for the iPhone to get a sapphire crystal screen cover, I just don't think it will happen for the iPhone 6.
 
Lol what a moron.
I congratulate to apple that made you belive their bullsh.t...
Where are apple's hardware factories? Nowhere😀
This is crapple... Buys someones hardware component and build up "their" product with another company. Ohh and patent ridicious drawed sketches LOL😀

So no who is real innovator and real wolrd moving forward company?
Of course Samsung is, and some others, except apple.


Cyborg21 said:
I must congratulate Samsung for their business strategy. 1) Copy 2) Bash company you copied 3) Pay money to all media to get rid of ''Samsung is a copycat'' news 4) Make people believe you are best and original 5) When you sued, bash company again 6) Make lawsuit happen as late as possible 7) Counter-sue 8) Repeat the cycle

Isn't it right? It's pretty obvious Samsung copies Apple and some other companies and there are still some people believing Samsung is original and Apple's lawsuit is baloney.


edit:


See?
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gnasher729 said:
Wrong. It's called "leading the way", not "arriving first". For "being the first to use sapphire crystal displays in a phone", they'd have to produce a product. "Leading the way" means "being followed". If some luxury phone maker built some thousand phones with sapphire crystal before Apple, they would be first, but if they are not followed then it would still be Apple "leading the way".
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How exactly is "not doing anything" (which is precisely what Apple has accomplished so far) suddenly considered "leading the way"?

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MrX8503 said:
I don't see how larger screens is anywhere near on the same technological feat as bringing sapphire to the masses.
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I see large screens everywhere. I can't see sapphire screens anywhere.
 
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