Apple is hanging on to the smartphone market by a thread, a name, and an IOS. Sorry, but the hardware on this is WAY better than the iPhone 5. Apple is "stuck on thin" and its beyond annoying. They are destroying their mac lines slowly and I suspect the next iPhone will look very similar to the last iPhone. Seriously, who will buy an iPhone 5s that looks like an iPhone 5? If not for IOS, I would be on the galaxy.