What you are trying to imply?
Apple will only launch an improved version of last year's Xs and Xs Max, not something that will create a new product category.
Ok, since my “implier” is clearly broken... I’ll spell it out:
I don’t think this move is “really cool”... I think it’s simple damage control.
Further, I don’t get your point. Apple created a tablet market w/ the iPad. Had they taken people’s money & held up a portion of it for 5 months, & literally charged & received the money from another number of customers as well, that wouldn’t be refunded for 5 months.... an unexpected and unrequested refund, mind you- along with a note reading “so, you were clearly excited to be the 1st to get this, as evidenced by your original order & payment, and 5 months of patiently waiting, with no cancellation of your order.... sorry, get back in the queue- lol!”, I would not think Apple was “really cool” for doing that either... even if an iTunes gift card came with it.
You know Samsung isn’t some small group of college buddies on a Kickstarter page, yeah??
Like, if you give them an exorbitant sum of money (or allow them to put the same on hold), & they clearly spell out the expectations for you... I’d think you’d be able to comfortably assume that’s a done deal.