Samsung Debuts Apple-Like Design Video for Galaxy S6 Edge


macrumors bot
Original poster
Apr 12, 2001

Earlier today Samsung debuted a new video on its YouTube channel called "Designing Possible", detailing the design process of the brand new Galaxy S6 Edge (via iMore). However, the video bears a striking resemblance to Apple's video on how the company designed the gold Apple Watch Edition.

While both ads are similar in tone, intent and content, there are a few differences. Samsung's ad, for example, seems to be a little more focused on Samsung as a design company. Apple's ad, on the other hand, seems slightly more focused on the product. Additionally, Apple's Jony Ive speaks in the Apple ad while the voice in the Samsung ad sounds similar to British actor Richard Ayoade.

The ad does potentially signal a shift in Samsung's marketing strategy, which had largely focused on attacking Apple products and poking fun at its customers. The shift could be the result of Samsung devices losing key differentiators that the iPhone could not boast, like screen size, user-replaceable batteries and a waterproof design, with the new Galaxy S6 and S6 Edge. While Samsung hasn't been accused of copying Apple's ads in recent years, the Korean company has been accused of copying Apple in other areas.

Article Link: Samsung Debuts Apple-Like Design Video for Galaxy S6 Edge


macrumors 65816
Sep 20, 2008
Waterloo, Ontario, Canada
"... Carving from blocks of aerospace-grade aluminum, ..."

The person speaking is just trying to mimic an English accent. Samsung just HAS to copy everything Apple does... down to design videos, and the accent.
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macrumors 6502
Oct 20, 2004
Colleyville, TX
"A design so beautiful, so ergonomical, so apple-esque, that it could only be... Samsung."

"The moment you get it in your hands and touch it, it will remind you of your favorite product from your favorite company. And, you'll think that holding something this similar to your favorite product can only mean one thing...Samsung."
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macrumors newbie
May 1, 2015
Samsung personality

If Samsung were a person, it would have the personality of a zombie (or lack thereof)

itouch rulz

macrumors regular
Sep 3, 2008
Ive has such an annoying voice with the ultra-calm tones and extra long pauses. When I watch one of his videos I always think, speak a bit faster you could convey that information in half the time. Actually one thing that puts me off Apple is their infomercials made for 6 year olds.


macrumors 6502a
Jun 13, 2012
When is samsung going to get this very simple notion:

Copying someone does not impress anyone !


macrumors 65816
Oct 19, 2005

I love to harp on apple and Tim cook but this is too funny!!

Imitation is the sincerest form of flattery, but honestly samsung executives, get a life!

Best part in the video is the John Ive's voice over.... Might as well include a look alike too! hahahaha
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