Samsung Expands Anti-Apple 'Wall Huggers' Advertisement to Airports

Discussion in ' News Discussion' started by MacRumors, Aug 13, 2014.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Back in early July, Samsung launched a new Galaxy S5 ad calling iPhone users "Wall Huggers" and mocking the iPhone for having a short battery life while touting the battery-saving capabilities of its own newest flagship phone.

    Samsung has now expanded its "Wall Huggers" advertising campaign to select airports, according to CNET, displaying Galaxy S5 ads alongside power outlets.

    In addition to highlighting the Galaxy S5's Ultra Power Saving Mode, the ads include the words "So you have the power to be anywhere but here," possibly poking fun at Apple's own recent line of app-focused advertising, which revolves around the tagline "You're more powerful than you think."

    First introduced in February, Samsung's 5.1-inch Galaxy S5 includes a fingerprint sensor, a water resistant casing, and a heart rate sensor, along with one of its most highly touted features, the Ultra Power Saving Mode. This mode activates a black and white display with limited app access when the phone's battery is low, cutting off LTE and disabling WiFi/Bluetooth to provide up to an additional 24 hours of standby time with less than 10 percent of battery left.

    While Apple does not have a similar power saving feature on the iPhone, it does provide users with quick access to settings like WiFi and Bluetooth, plus options to disable battery draining features like background app usage and location services. Apple's newest operating system, iOS 8, also includes battery saving functions like Battery Usage, which lets users keep an eye on apps that are draining too much power.

    Many people are hoping Apple's upcoming iPhone 6 will introduce better battery life, but signs have pointed towards only modest battery gains thus far. Various rumors suggest the 4.7-inch iPhone 6 could get a battery between 1,800 and 2,100 mAh, a moderate improvement over 1,560 mAh battery in the iPhone 5s.

    Samsung's Galaxy S5 ads can be found at the John F. Kennedy International Airport in New York, at the Newark Liberty International airport in New Jersey, and at the O'Hare and Midway airports in Chicago. The advertisements may also expand to other airports in the future.

    Update: MacRumors reader Harrison Weinerman has sent in a much clearer image of Samsung's new outlet ad taken in Terminal C at the Newark airport in New Jersey on August 10.


    Article Link: Samsung Expands Anti-Apple 'Wall Huggers' Advertisement to Airports
  2. ThunderSkunk macrumors 68020


    Dec 31, 2007
    Colorado & Ontario
    My Skype on iPad battery lasts for about a month.
  3. DavidBlack macrumors 6502a


    Jan 27, 2013
    Somewhere In Apple's HQ ;)
    More advertisement for Apple, when will they learn...?
  4. roow110 macrumors regular

    Jul 1, 2011
    Not that I like these samsung adverts one bit, but thats actually pretty clever.
  5. Planey28 macrumors 6502

    Jul 10, 2010
    Greater Birmingham, UK
    Still find it pretty funny how Samsung take to attacking Apple's users, their potential customers, rather than Apple themselves. So smooth.
  6. cocky jeremy macrumors 68040

    cocky jeremy

    Jul 12, 2008
    Columbus, OH
  7. sshambles macrumors 6502a


    Oct 19, 2005
  8. scaredpoet macrumors 604


    Apr 6, 2007
    If they are truly confident that their users don't need wall outlets, then they should turn words into action and remove all of these:


    Why pay for something that only your competitor needs?
  9. Sheza macrumors 68000


    Aug 14, 2010
    Croydon & London At The Same Time
    That's a smart advert, even if the message is BS.
  10. johnfrombeyond macrumors member

    Jul 30, 2009
    So ironic

    Only Samsung could take their biggest overall weakness -- power hungry huge screen phones with short battery life -- and try to make it seem like a strength. Their marketing people are bold!

    Just got back from a trip and did an informal wall-hugger poll: I noticed 4 people with Samsung phones, and 0 iPhones. One Samsung user had his phone plugged into the wall, but he was happily typing away on his iPad.
  11. t76turbo macrumors regular

    Sep 20, 2012
    If you say so.......

    I think the battery life issue is a real one. I hear more people complain about battery life than brag about how good it is for sure.
  12. keysofanxiety macrumors 604


    Nov 23, 2011
    Samsung continue to cater to what they believe are their biggest supporters: Apple haters. I don't think it's much of a generalisation to say that most people I know with a Samsung phone have pre-branded Apple users as being ignorant and stupid. I think that Samsung believe what will win them this war are the users preaching which side to pick.

    However in the long run, I sincerely believe that Samsung will fall. Despite their revenue for advertising and manufacturing, there's now not much that puts them ahead of other Android OEMs, and they're not awfully cheaper than Apple phones either.

    I really do think that when the larger screen iPhone comes out, there will be very, very few reasons for people to go Android. It will be Apple's turning point. Samsung are terrified, and I think this is reflected with their recent advertising.
  13. Blakjack macrumors 68000


    Jun 23, 2009
  14. koban4max macrumors 68000

    Aug 23, 2011
    i won't deny apple iPhone users are wall huggers....sitting there and not sharing the cord at LAX airport.
  15. japanime macrumors 68000


    Feb 27, 2006
    Are you sure they haven't? That photo was taken eight years ago.
  16. allanfries macrumors 6502a


    Jun 18, 2013
    Everyone I know with a galaxy, is always complaining about poor battery life. So I don't know what this is supposed to prove.
  17. Trapezoid macrumors 65816


    Mar 19, 2014
    You didn't hear? They're spending 10 billion dollars to get the fence sitters not trying to make people switch.
  18. Karma*Police macrumors 68000

    Jul 15, 2012
  19. borneo76 macrumors member

    Sep 19, 2012
  20. juanrp macrumors 6502a


    Jun 14, 2014
    Didn't apple recently drop them from making their chips?

    Some people never learn.....
  21. djgamble macrumors 6502a

    Oct 25, 2006
    LOL yep...
    My other laugh is that I'm the guy at work who gets by on one charge.

    All the Samsung users have huge screens and quad-core CPUs so HAVE to recharge 1/2 way through the day or leave their phones constantly plugged in while at work.

    If Samsung's phones had amazing battery life then it might at least be an accurate portrayal. Yes I know their phones have bigger batteries BUT... the curve for bigger screen/battery isn't linear.
  22. Z400Racer37 macrumors 6502a

    Feb 7, 2011
    lol, and of course by funny, you mean stupid? heh heh
  23. SVTmaniac macrumors 6502

    Jan 30, 2013
    I love watching all you get your panties in a bunch over this stuff. I hope I'm never so narrow minded that I cling to one brand. Samsung and pretty much every Android phone has the iPhone beat in battery life, maybe not in battery efficiency, but definitely in overall battery life.
    Yes if Apple were to put a 3,000mah battery in an iPhone with the same current optimizations it would likely beat an Android phone, but they don't and that's the problem.
  24. JayLenochiniMac macrumors G5

    Nov 7, 2007
    New Sanfrakota
    I don't get it. Android users are some of the worse wall huggers.
  25. a.gomez macrumors 6502a


    Oct 10, 2008

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