Samsung Falling Behind Apple in AR/VR Space Due to 'Obsession' With Foldable Smartphones
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PinkyMacGodess
Suspended
Didn't Sony try to come out with their own goggles? Did they sell?
icwhatudidthere
macrumors 6502
Sony has PSVR which apparently did well enough that they just teased PSVR 2 for the PS5. It's kind of a different ball game for them though. PSVR is tethered to the Playstation so there's no expectation of mobility and it's fine to be completely entertainment based.
This article and posters in this forum seem to ignore that Samsung already went down this route. They aren't behind. And it's possible that they are either still working on new ideas, or they've realized that for them, it's not going to be profitable.
Reality distortion field in full effect apparently.
Reality distortion field in full effect apparently.
boss.king
Suspended
They're likely going to end up selling Apple some of the components for their headsets anyway, so even if Apple beats them to market they'll still profit off it.
PinkyMacGodess
Suspended
From 2015.
Isn't that a frame that holds the phone? Innovative, but how well did it work?
TheSapient
macrumors regular
I thought it worked well enough (especially for the price), though I got bored of it pretty quickly. It made me a little motion sick, and I didn't really like being cut off from the real word for an hour or more.
PinkyMacGodess
Suspended
Funny that after I posted that I had the memory of the cardboard cutout boxes people sold to do essentially the same thing. I thought that would kill the whole 'use your phone as a VR device'. *shrug* I didn't see it as a positive development in VR for the future, for sure. I just keep thinking that reality is virtual enough...
TheSapient
macrumors regular
Funny that after I posted that I had the memory of the cardboard cutout boxes people sold to do essentially the same thing. I thought that would kill the whole 'use your phone as a VR device'. *shrug* I didn't see it as a positive development in VR for the future, for sure. I just keep thinking that reality is virtual enough...
It was the same rough idea as the cardboard solution, but like an actual, engineered product that produced a rather immersive experience. And there was real software to use with it. I remember really enjoying a spaceship dogfighting game. But motion sickness....
Apple doesn`t do a product unless it is DOABLE... Skate to where the puck is going to be and all that.
I wear regular glasses every day. They are a tradeoff of seeing and not seeing too well. I think glasses are the maximum size these devices can be for very extended use and mass adoption. However a wire from glasses to anything is awkward.
Apple is on record recently of being impatient with the data rates of Bluetooth... I predict Apple will skip the "phone in ski-goggles" stop-gap (unless a very expensive basically dev version) and do a Glasses/iPhone/mac combo with Next gen bluetooth.
A high bandwith/very fast wireless connection between Glasses and processing device is crucial. There is no way to make small enough goggles with integrated battery and cpu`s YET.
Once apple comes out with this combo. ALL the others will fall in line and integrate VR/AR glasses with their smartphones/pc... Ofc it wont be as smooth an experience at the beginning, but soon thereafter.
If you heard the rumour of Apple having two projects going, one were glasses that integrate with cpu/gpu. Other was the currently rumoured goggles device aka the same as Oculus. I think perhaps the wireless team just won out and apple is going straight to glasses...
I wear regular glasses every day. They are a tradeoff of seeing and not seeing too well. I think glasses are the maximum size these devices can be for very extended use and mass adoption. However a wire from glasses to anything is awkward.
Apple is on record recently of being impatient with the data rates of Bluetooth... I predict Apple will skip the "phone in ski-goggles" stop-gap (unless a very expensive basically dev version) and do a Glasses/iPhone/mac combo with Next gen bluetooth.
A high bandwith/very fast wireless connection between Glasses and processing device is crucial. There is no way to make small enough goggles with integrated battery and cpu`s YET.
Once apple comes out with this combo. ALL the others will fall in line and integrate VR/AR glasses with their smartphones/pc... Ofc it wont be as smooth an experience at the beginning, but soon thereafter.
If you heard the rumour of Apple having two projects going, one were glasses that integrate with cpu/gpu. Other was the currently rumoured goggles device aka the same as Oculus. I think perhaps the wireless team just won out and apple is going straight to glasses...
sideshowuniqueuser
macrumors 68040
Apple Falling Behind Samsung in Foldable Smartphone Space Due to 'Obsession' With AR/VR.
I loved it. Was it perfect, no. But it was incredibly immersive. And it was fun to watch Netflix in a virtual movie theater with a gigantic screen
Tsepz
macrumors 601
I’m on the same line of thought as you, I just don’t see it taking off the way everyone is hyping it to, more so VR. I think AR will see greater adoption in a number of ways such as the way social media allows AR to be applied with filters etc… VR on the other hand I see it being more specialist and niche, have to say it is fantastic for things like virtual conferences, Covid certainly gave it some life.
bollman
macrumors 6502a
Both VR and AR have huge potential and a secure place in the market. The problem is that the ”market” is not every bozo with a pulse like the iPhone, but a select few that can benefit for sure. I have no doubt it will become an essential part of my brothers work (architect), but for most people it will be something you use at IKEA to choose the right sofa.
There is no way people would like to be seen in public with tech slapped on their face. If it gets to the level of being more or less invisible, like a pair of contacts, maybe. It does not matter how Apple spin it or design it, it is a hard no otherwise.
I mean, not even the watch is taking off like the iPhone because there are a lot of people like me who would not put a watch on their wrist whatever tech it holds. The day mobile phones got built in time and I could throw my watch in a drawer never to be used again (which is not that long ago, my first 3 mobile phones did not have it!) was the day I felt free, like removing a ball and chain from my wrist.
Tsepz
macrumors 601
I am laughing because I know a few people personally who much like you hate watches and no matter what will not put them on, perfectly happy with their phones.
I guess that’s the beauty of all of this, we have the choice and I think even with things like AR and VR, they may become a necessity in some industries like your brothers work, but they may not outwardly replace the iPhone for example, that’s why I simply don’t buy into the hype.
Humans will always be humans, unless we see the benefit and feel it’s worth paying for, we won’t buy into it/adopt it in high numbers. The Smartphone only began showing its usefulness to the greater world population once we began getting full and robust App Stores with free and paid software that is properly built for mobile. Apple were brilliant at building a device that’s necessary for most people and then also giving it a reason to exist, giving people a reason to invest in its software and then marketing it well to the layman.
I remember using Symbian phones for a long time that had a mini App Store called App Manager (on Nokias), there must have been 5 apps in there at best in 2006, all of which were very corporate focused and priced accordingly, I can guarantee most people never even knew that was there on their top of the line Nokia Nseries or Eseries. Then the iPhone arrived and it marketed smartphones in a way that people could understand and accept it and BOOM the great smartphone migration began.
I feel VR and AR are lacking that “thing” that tells people “you need this in your life” for most people, I think even Apple are having a tough time with this and they are usually very good at convincing people that they need a particular product.
bollman
macrumors 6502a
God, how I wanted a Nokia N-series! Got stuck with an Eri 800. It was all very competent, and frankly, I think what made it NOT take off was too slow internet and CPUs. The 800i was a brilliant concept, but the tech could not deliver.
Apple was in the right spot, at the right time.
Watches will never replace the phone. AR/VE in itself is not the ”thing” as it needs a device.
Whatever will be the next big thing will have to replace the phone.
Sure, I think Apple bet on the watch, but it is not replacing the phone. Now, they will try with some dorky AR glasses, and it will not stick either.
Somehiw, I think Apple is getting deperate. They know the iPhone business will not last forever, and if they don’t come up with the next big thing, someone else will swoop in and make iPhones as stale as a Nokia 3310.
Xpress
macrumors member
Very funny
Nonsense. Apple has it covered. As soon as Apple comes out with something, they'll copy the **** out of it then iterate on that. People will defend Samsung. "They didn't copy anything; that was just the only way the design made sense." Then they'll come out with a slight variation and people will say, "Apple is copying Samsung!" And this article might as well have been written by Enoch Soames because it'll be completely forgotten.
Shanghaichica
macrumors G5
It worked pretty well. I just never had much time to play it.
ninethirty
Suspended
I think tablet sized screens have a time and a place and isn't while I'm walking down the street or doing every day life stuff. Nearly everyone carries a bag of some sort and fitting an iPad into the bag isn't an issue. Phones are wildly convenient, both for what they do, and their size.
I would bet that the vast majority of consumers would reject a phone that can unfold into the size of a tablet, if it meant carrying a brick around in your pocket all day.
Foldable area a solution in search of a problem. I'll say that over and over again because it's true.
I agree, AR (Not VR) will be huge in this market, but it will also be very expensive and not for your average consumer, even Apple consumers!
I still want real labels on patch cables though, I do a lot of maintenance type stuff like that when there's a power out.
The crease is WAY less noticeable than a notch. I wont own a laptop with a notch and only will live with a notch on a phone, but a foldable phone is great! They actually sell fairly well and I've had lots of productive conversations with people when they notice I have one. (A Samsung Galaxy Flip3).
We all have different likes and dislikes and it's important to remember that before we make blanket statements like foldable phones are a gimmick, or the notch is totally unacceptable for everyone. Best we can do is say *I* wont buy it.
I've owned a foldable phone for 2 years now, haven't had to fix a crease yet. I only replaced my first one (Motorola Razr) because the battery life is better on a Flip3.
I have no idea what you're saying about an android phone being dead after a year or two -- you should see what some people carry around still around here! Android 4 comes to mind. Some people (most) don't replace their phone to get a new OS, they use it until it dies.
Shanghaichica
macrumors G5
The definition of a brick varies from person to person. For some the pro max iPhones are bricks but to those that like big phones they aren’t. The pro max is a heavy phone. The fold isn’t much heavier and you get much more.