Everyone is in agreement that jellybean is better than ios6 which is an antique in comparison.
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Samsung Marketing Blitz Outpaced Apple in 2012
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Everyone is in agreement that jellybean is better than ios6 which is an antique in comparison.
Apple spent money on shareholders. Samsung spent money on technology, development, and marketing.
Source?
i drive by several giant apple billboards everyday. several comedy central, nbc and abc shows run apple ads constantly. i'm surprised it's not even more.
Apple spent money on shareholders. Samsung spent money on technology, development, and marketing.
Did you spend good money on your glasses? I don't see what you're seeing. Sammy didn't spend money on technology and development unless you count copying from Apple as the majority of their technology and development.
Gotta hand it to Samsung, in the last 12 months they have really turned things around. Sales are up considerably, the newest handsets are way better than the older ones (and cant be claimed to be a clone/copy of a competitor), etc.
They seem to have gotten their internal affairs pretty much on track now and are a considerable threat to both Apple and Google in a lot of ways.
Good on em. Good products breed good competition.
They seem to have gotten their internal affairs pretty much on track now and are a considerable threat to both Apple and Google in a lot of ways.
Good on em. Good products breed good competition.
The thing is...where are the tangible results? They sure aren't here in America where Android is starting to fall in %.
Even though this is a 'segment' ..using my good size circle of friends and co-workers (around 50 combined), I literally know 2 people with an Android phone. Both are extreme Apple haters.
Everyone else out of that group has an Apple iPhone or Apple iPad.
I just don't see the results. I don't see them on the street when walking, or at Starbucks, etc. I don't see Android tablets ever. I still have yet to see one inside a café or coffee shop.
And I don't believe for a minute 'Shipped' ever. When you see the traffic results from OS's on the web, flights, etc, it's overwhelming Apple by a wide wide margin.
Even though this is a 'segment' ..using my good size circle of friends and co-workers (around 50 combined), I literally know 2 people with an Android phone. Both are extreme Apple haters.
Everyone else out of that group has an Apple iPhone or Apple iPad.
I just don't see the results. I don't see them on the street when walking, or at Starbucks, etc. I don't see Android tablets ever. I still have yet to see one inside a café or coffee shop.
And I don't believe for a minute 'Shipped' ever. When you see the traffic results from OS's on the web, flights, etc, it's overwhelming Apple by a wide wide margin.
Yeah, finally to the opponents that think Apples success is mainly due to marketing. Samsung spends massive amounts more then Apple does for marketing/advertising.
Thanks for sharing that riveting anecdote. You have totally convinced me that Android has 4% market share (2 in 50?) and Apple is completely dominating.
Samsung marketing
Don't try comparing Samsung marketing with Apple's one. There are huge differences in what and how the two companies operate. For example, Samsung does not do retail, Apple does. What Apple spends on retail is not counted as "marketing". Samsung on the other hand spends money on various promotional campaigns with retailers (displays etc.). Next, Samsung sells a lot of stuff to other businesses (RAM, SSDs, LCDs etc.). These things require marketing too. As far as comparable items are concerned (advertisement spending on mobile devices for example) they appear to be comparable. Samsung is just doing some catch up (having been outspent by Apple enormously in previous years). We all thought that iPhones were selling that well because they were great. It appears advertisement had something to do with it. As soon as Samsung started spending as much as Apple, they caught up with Apple in sales easily.
Don't try comparing Samsung marketing with Apple's one. There are huge differences in what and how the two companies operate. For example, Samsung does not do retail, Apple does. What Apple spends on retail is not counted as "marketing". Samsung on the other hand spends money on various promotional campaigns with retailers (displays etc.). Next, Samsung sells a lot of stuff to other businesses (RAM, SSDs, LCDs etc.). These things require marketing too. As far as comparable items are concerned (advertisement spending on mobile devices for example) they appear to be comparable. Samsung is just doing some catch up (having been outspent by Apple enormously in previous years). We all thought that iPhones were selling that well because they were great. It appears advertisement had something to do with it. As soon as Samsung started spending as much as Apple, they caught up with Apple in sales easily.
Not trying to convince you of anything.
When we see 'real' #s from them, I'll believe the results of their marketing blitz.
I think there's some confusion between marketing and advertising... Marketing are the activities that tries to understand what a customer wants, how your products/services add value to them, how to retain or attract customers or open new markets - including opening up new distribution channels ... Advertising is getting the message out about your product.
If you don't have enough marketing dollars often you don't have a good idea of what to include in a product to add value to a customer... this will reflect in a crappy product that a customer doesn't want; Or a good product that can't find it's way to a customer; Or appear like you are trying new features and 'see what sticks to the wall'; Or just trusting a bunch of engineers/techies to make a product that they think an avg consumer may want.
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If you don't have enough marketing dollars often you don't have a good idea of what to include in a product to add value to a customer... this will reflect in a crappy product that a customer doesn't want; Or a good product that can't find it's way to a customer; Or appear like you are trying new features and 'see what sticks to the wall'; Or just trusting a bunch of engineers/techies to make a product that they think an avg consumer may want.
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While Android itself is not gaining market share anymore in the US, Samsung is still gaining market share within Android OEMs. People switch from a Motorola, HTC, Sony etc. to a Samsung.
This effect also happened a lot faster than any iOS market share change. Those suffering the most from Samsung's success are really other Android OEMs, not Apple.
Right, but isn't the WSJ article looking directly at their marketing $$ used for mobile phones?
I get and agree with some of the other points you make, though I don't agree with counting all retail expenses as being in the marketing bucket.
Is it really narrowing? ISTM that apple is not really catching up, but instead, is falling further and further behind.
At any rate, yeah - Apple sure needs to step up its game. Both their ASP and their gross margin is suffering, and Wall Street has taken notice.
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If one looks at sales figures, it seems that putting ads in YouTube is not dissuading anybody (except you?) from buying an Android device.
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Will Samsung start making products for that market? Or do they figure that the 3GS has it all sewn up?
It is interesting how closely this follows the industry trend in general. More advertising, more sales. It's amazing how malleable people are. I suppose we're all like that when it comes to purchasing things we want or need but know very little about. Consumers can try to educate themselves, but one can only do so much. Advertising is very influential.
In Europe they are everywhere. Heck even my 83 year old father has one, as does my sister and son.
Was in a pub a couple of weeks ago and of the 5 people around me (who I didn't know) 4 (men) had the S3 and one ( a woman) had an iphone 4. Not a single one of them was into rooting or changing the setup etc. They just used them right out of the box.
I think Samsung has done a great job. There are ads for the S3 everywhere and it's paid off for them.
Was in a pub a couple of weeks ago and of the 5 people around me (who I didn't know) 4 (men) had the S3 and one ( a woman) had an iphone 4. Not a single one of them was into rooting or changing the setup etc. They just used them right out of the box.
I think Samsung has done a great job. There are ads for the S3 everywhere and it's paid off for them.
I never see anything but iPhones. And that is all that maters. Statistics are not a reliable method for determining reality.
/s
I dread to think what the London Olympics coverage cost alone.
I wonder what sort of a difference that made to the marketing spend?
I wonder what sort of a difference that made to the marketing spend?
That's what I'm saying. You cannot determine how many phones have shipped by counting them. How many you notice on public transportation is the only reliable method.
/s